About R. C. Bhattacharya

Prof. Bhattacharya is a Metallurgist by profession having obtained Master Degree level qualification from the Institution of Metallurgists, London. Thereafter he obtained Post Graduate Diploma in Management Science from North Staffordshire Polytechnic (Presently known as Staffordshire University), UK as a topper. He then joined Cranfield Business School, UK from where he obtained his MBA with specialisation in 'Entrepreneurship and New Ventures'. He also did a course on 'Strategic Thinking and Management' from Wharton Business School, U.S.

He has worked in the industry both in India and in the UK. He joined Indian Oxygen Ltd. (now BOC India Ltd.) initially as General Manager-Operations and finally rose to the level of Chief Executive, Eastern Region. He was also the Senior Vice President-Marketing, with one of the Aditya Birla Group Companies before switching over to Academics and Consultancy. He has more than 30 years of industrial management experience in Operations, Quality Assurance, Marketing, Strategy and General Management.

Prof. Bhattacharya has been teaching Marketing, Industrial Marketing, Marketing of services, Strategic Marketing, Strategic Management and other topics as visiting Professor in many renowned business schools. He has been a visiting professor at IIM-Calcutta for about 20 years. He has conducted more than 30 Management Development Programmes. He has published and presented a number of papers in India and abroad. He has 1st hand experience in Strategic Alliances, Brand Building in Industrial Markets, Corporate Marketing, Relationship Marketing, Loyalty Building etc. He has been a Consultant in the area of Strategic Management with both national and international assignments.

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