Marketing

As the world moves from being a sellers' market to a buyers' market, consumers have assumed a pivotal role in the structure of an organisation. Marketing recognises the consumers as the fulcrum around which the plans and programs of an organisation revolves. Today's market fashion's itself according to the need of the hour. For example, marketing of ideas and services has become more important than marketing of products. The School of Marketing Excellence at Globsyn Business School, armed with an unbeaten course structure, live and industry vertical specific case studies, live projects, workshops, advertisement clubs and other creative pedagogic tools, represents an ideal gurukul to learn the intricacies of the today's marketplace.

The School of Marketing Excellence offers the following areas of study:

  • B2B Marketing
  • Consumer Behaviour
  • Cross-Cultural Consumer Behaviour & Ethnographic Marketing
  • Customer Relationship Management
  • Global Branding and Marketing Communication
  • Global Marketing
  • Integrated Marketing Communication
  • Logistics and Sales Force Management
  • Marketing Research
  • Product and Brand Management
  • Retail Marketing
  • Rural Marketing
  • Sales and Distribution
  • Services Marketing

* Not all papers are offered in all programmes

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