Dr. Arpita Basak 

Education:  PhD - Marathwada University; MBA - Marathwada University; MPhil; MHRM, FDP - IIM Kozhikode; AMT - AIMA

Core Area:  Product Marketing, Brand Management, Segmentation

In a career, spanning more than 14 years in the arena of management education, Dr. Basak has taught in various renowned institutions of national repute like Tata Institute of Social Sciences, Hyderabad, and others. She has also served as Joint Director (Academics) & Associate Professor at a leading business school in Hyderabad. She is passionate about the different fields of marketing: product marketing, pricing, distribution, brand management, strategy, segmentation, and ethics.