Prof. Anindra Kumar Haldar 

Education:  PGDM - IIM Calcutta; B.Tech. - IIT Kharagpur

Core Area:  Marketing Management, Marketing Research, Consumer Behaviour, B2B Marketing

Prof. Anindra Kr Haldar has over 26 years of rich experience in industry, civil services and academics. He has worked in the chemical and pharmaceutical industry and has served as an officer in the Indian Railway Traffic Service (IRTS), managing the safety aspects of an entire division. He has been teaching for the last 18 years and has introduced new programs and set up new institutes. Prof. Haldar had been the Dean, ISM Patna and Head, Department of Management Studies, NIT, Durgapur and has also conducted courses for IIM Shillong and Jadavpur University, Kolkata. He has published research papers in peer-reviewed international journals and presented papers in international conferences and seminars. He has conducted MDPs and in-company training programs for leading companies like Tata Motors, Lafarge Cements, UBI, McNally Bharat, India Post, ITC Sonar, Bihar Institute of Public Administration and Rural Development and Power Grid Corporation among others. His area of interest is marketing and he delivers courses in marketing management, marketing research, consumer behaviour, business-to- business marketing among others.