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57 Corporates. 500+ Job Offers. Highest annual placement package of over 12.10 lakhs. Globsyn Business School (GBS), uniquely positioned as India's first 'Corporate B-School', has once again successfully completed the final placements for its outgoing batch of 2017-18 with outstanding success figures.The final placements saw 100% of its cohort being successfully placed in various esteemed corporate houses not just in the city but nationally as well, with an offered median salary of Rs. 5 lakh/annum and an average remuneration package of Rs. 5.30 lakh/annum. This final recruitment process saw the participation of 57 corporates including 23 first-timers with a minimum of 5 opportunities being offered to every student. The highest package has gone over Rs. 12.10 lakh/annum, an increase of 76% from the previous batch.With around 57 corporates gracing the GBS campus, this placement season witnessed recruiters from various sectors. E-commerce firms such as Amazon and

Author: Dr. Arijit Maity, Faculty, Globsyn Business School There has been so much attention accorded to the technique and many companies are going out to get the service. Today, the use of mobile phones as a communication tool has proliferated all groups in society. Many people own one type of mobile phone or device. However, when using the tool as a marketing strategy, the strategy should have certain characteristics that will make it the most favorable.It should be able to reach a large audience of potential customers. The strategy should augur well with text messaging. The latter has become integral in the lives of people throughout the world. This makes it a very useful tool for reaching a massive audience. There are more than 3 billion people worldwide who actively use text messaging as a communication means.The strategy should have credulity that

Author: Dr. Debaprasad Chattopadhyay, Faculty, Globsyn Business School Abstract:Personnel Management was rechristened as Human Resource Management (HRM). It was in 1969 that Prof. Leonard Nadler of University of Washington, D.C., in the annual conference of American Society for Training & Development held at Miami, USA, articulated the acronym, Human Resource Development (HRD). It was precisely five years down the line, namely, in 1974, that Human Resource Development was first implemented in India at Larsen & Toubro, thanks to the initiative and pioneering work undertaken by the Late Dr. (Prof.) Udai Pareekh and Dr. (Prof.) T.V. Rao, both then of Indian Institute of Management, Ahmedabad. Since then, the fields of HRM and HRD have progressed further transcending into values, ethics, spirituality and work-life integration. The purpose of this paper is to delve into some of the modern practices in the field of

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