Students of PGP International Business on a study trip to Malaysia
The students of Globsyn Business School’s Post Graduate Programme in International Business (PGPIB) recently visited Lincoln University, Malaysia as part of their International Business curriculum.
Day of Arrival: 19th August, 2018 (Sunday)
We reached our respective hostels in the morning. At around 5 pm local time, all of us went to KL tower complex for city tour.
Day 1: August 20, 2018 (Monday)
A brief description of the Lincoln University and a corporate presentation was shown to us, followed by Dr. Amiya Bhowmick’s session, the Vice Chancellor and CEO of Lincoln University College.
He highlighted on the following points:
- Identifying oneself as more than an ordinary person, like an Entrepreneur or a CEO
- Listening to things carefully
- Understanding things and trying to implement ideas that might help and contribute to the society
- Trying to enhance the soft skills which contribute to almost 80% of one’s success ratio, rest 20% being technical skills
There was a visit to Lincoln University (extended Campus) where we got to know about the human anatomy. Although many of my friends fell sick by looking at body parts preserved in formalin and dissected corpse, this tour was quite didactic as we got to learn something new of a different subject.
The 2nd half started, with a discussion by Dr. Osama Isaac, on the way how scientific research could be conducted in the 21st century with the help of technology. He explained to us the 6-16-66 Step method, where the 6 Stages, 16 Steps and 66 Points helps in achieving a testable result of a research.
Day 2: August 21, 2018 (Tuesday)
Dr. Tapas Rudra discussed about the Healthcare Management and the prospects of Bio-Technology in Healthcare Industry, with the focus being mainly on India. We discussed about the different types of bio-technologies currently being used in India and many factors that have effect on the Healthcare Industry as a whole. The future growth potential of the Industry was also discussed, where bio-technology is poised to play the major contributor towards generating revenue. The evolution of Healthcare Industry and different types of study in Healthcare were the last two topics discussed in that session.
In the 2nd half, Dr. Osama Isaac continued with the discussion on Management in 21st Century. We came to know about 5 key elements that a manager must take into account while making a decision, viz.:
- Socially Responsible
To understand the above, we played a game in which there were two groups who were asked to enact the role of two companies in the same sector. In this game, both companies were to appreciate themselves with respect to above elements and criticize other company on same elements.
Day 3: August 22, 2018 (Wednesday)
City Tour to Batu Caves and Genting Highland
This day was reserved for fun and sightseeing. We were enthralled at the sight of the idols and statues erected inside and around the 100 year on a limestone hill. After this a tour of the Batu Caves, we proceeded towards the Genting Highlands. There we admired the beauty this cool hill station set amidst the cool mountain air and a majestic 100 million-year-old rainforest, just 45 minutes away from KL City.
Day 4: August 23, 2018 (Thursday)
Management in 21st Century was continued by Dr. Osama Isaac and students discussed about the Gaps (problems) that needs to be identified while starting a research. We got to know about 5 types of Gaps, namely:
- Practical Gaps
- Theoretical Gaps
- Cultural Gaps
- Time Gaps
- Methodological Gaps
The above should be considered as per the context in which they are used. There are eight contexts, that can be considered, they are:
(a) Global Gaps
(b) Region Gaps
(c) Country Gaps
(d) State Gaps
(e) Industry Gaps
(f) Organization Gaps
(g) Department Gaps
(h) Individuals Gaps
A Group Meet was held in which Lincoln University College invited MRCET, a college from India and discussion were held on the importance of Research to Patent the Research and finally Commercialize it to solve the problem for which to research was done and start the Entrepreneur Journey.
Day 5: August 24, 2018 (Friday)
We went into the further discussion of Management in 21st Century and Tools in doing Scientific Research. We were given an assignment to act as a Social Scientist who would observe and understand the behavior pattern of the people, staffs and other related things in an organization, named Giant – A local Mall like the one in India known as Big Bazaar.
Source : backpackingmalaysia.com
We went to the Industrial Visit to Selangor Pewter, which is the world’s foremost name in manufacturing quality pewter. Pewter in an alloy made up of (Tin + Antimony + Copper). We went into the museum and got to know about the history of Selangor Pewter. We also got to know that the whole factory was mostly operated by the women. This showed the cultural difference between India and Malaysia, since in India, female to male factor worker ratio is usually very low.
Day 6: August 25, 2018 (Saturday)
City Tour to:
- Istana Negara
- KL Gallery
- Petaling Street
- Malaysian Tourism Information Centre
Day 8: August 27, 2018 (Monday)
Mr. Steven Hwee explained different aspects of Entrepreneurship and got to know about what should be kept in mind while doing Entrepreneurship. They were also given an assignment to take up a hypothetical or an original, successful Indian Company and present its Business Model.
There was a discussion on the Perspective of an Investor on the International Business. Prof. Chea Weekain took the session. The following concepts were discussed:
- Why do you want to go International?
- When do you want to go?
- How do you want to go?
We understood that an Honest SWOT is the key to the question of “Why do you want to go” which is the most vital question of above. It was decided that the we will have to submit a project report to our esteemed faculty, Dr. Debraj Datta, on topics related to what we have witnessed during our Malaysia tour. Dr. Datta will then coordinate with LUC faculty team regarding the evaluation, after which we will be getting the completion certificate.
The topics on which we were asked to submit our project report, are given below:
How differentiation and store positioning could define the DNA of a mall: The comparative study of Paradigm mall and Giant Mall
Tourism as industry: An Exciting Case on KL Tower tourism
The Multiehnic Culinary Landscape of Malaysia: A Sumptuous Journey in and around Kelani Jaya
A comprehensive study on electronic goods market in and around Kuala lampur
Cultural tourism as a value differentiator: The Curious Case of Batu Caves
How an integrated planning enmeshes adventure, natural beauty and cultural heritage? The Comprehensive Analysis on Genting Island
The emergence of mall culture in Kuala Lampur: A look into Mid Valley Mega Mall
How the working class survives on shoestring budget? A comprehensive study on roadside grocery and eatery in Kelani Jaya
Day 9: August 28, 2018 (Tuesday)
Prof. Alam Pawan took the session on the Risk Management aspect of an Enterprise or an Organization, both globally and locally, and how to be proactive against Risks. We had to write a quiz assignment on International Trade.
The presentation took place on the Business Model of Companies taken up by 8 Groups respectively, as follows:
Group 1: Wildcraft
Group 2: Bajaj Corp.
Group 3: Amul
Group 4: Stan’s Cadeaux
Group 5: E-Udaan
Group 6: beingparents.com
Group 7: Reliance Jio
Group 8: Flipkart
Evaluation was done and later explained to all our groups by the concerned faculty Prof. Steven Hwee.
Day 10: August 29, 2018 (Wednesday)
Industry Visit to Yakult Malaysia, a pro-biotic drink manufacturer. The pro-biotics help intestines and helps in digestion and constipation related issues. We got to look the whole process – from Raw Materials used to ultimate packaging of the product.
Day 11: August 30, 2018 (Thursday)
Presentation on the assignment given on 24th August, 2018 by Dr. Osama Isaac took place where the 8 Groups presented on following respective topics:
Group 1: Cosway (A Shopping Store in Giant Mall)
Group 2: Hijab (Cultural Aspect)
Group 3: Space Utilization in Giant Mall
Group 4: Art of Egypt (A Shopping Store in Giant Mall)
Group 5: KFC (A Food Outlet in Giant Mall)
Group 6: Saifee Jee Textiles (A Shopping Store in Giant Mall)
Group 7: Perception of the Restaurant Goers of the Sub-Continent in Giant Mall
Group 8: The Chicken Rice Shop (A Food Outlet in Giant Mall)
There was a 4-member panel from diverse field and cultural background. All our groups were lauded for our presentation.
Closing Ceremony was chaired by the academic coordinator Dr. Osama Isaac. The concluding speech was made by Dr. Amiya Bhowmick.
Day 12: August 31, 2018 (Friday)
Source : nst.com.my
National Day of Malaysia – Holiday
Day 13: September 1, 2018 (Saturday)
Source : portdickson.sg
We went to Port Dickson beach
Gala Dinner was organized by Lincoln University College. The best group in Giant Mall project and presentation was given a special award. Group pictures were taken.
Day 14: September 2, 2018 (Sunday)
Entire team of students and faculty coordinators left for airport to catch Kolkata-bound flight at 4 pm local time.
Anand Kumar Dubey
PGPIB Batch – 03, Globsyn Business School
Globsyn Business School is affiliated to Lincoln University College, Kuala Lumpur, Malaysia, wherein through the transfer of credit mechanism, students of Globsyn’s flagship Post Graduate Program in International Business (PGPIB) will be able to get MBA (Global Business) degree in Malaysia, based on certain regulations of completion of the program, which will be available to the students enrolling for the program. Click to know more about Globsyn Business School’s Post Graduate Programme in International Business (PGPIB).