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June 2019

Calcutta Management Association (CMA) introduced a new programme entitled “Knowledge Exchange Series” (KES) in the form of evening lecture sessions, with the basic objective to provide a platform where invited guest speakers will be sharing their learnings, ideas and experiences on a particular theme. However, instead of traditional and often discussed subject matters, the objective of the Series is to bring into focus a few contemporary and “disruptive” issues which are of concern to the present day economic and social life of the country. As a Knowledge Partner to the recently held seminar on 'The Business and Social Impact of Malpractices in Cyber Universe' , organised by the CMA as a part of its Knowledge Exchange Series, Globsyn Knowledge Foundation had the wonderful experience of listening to Mr. Sandeep Sengupta, CISA, Certified Ethical Hacker, MD, ISOAH Data Securities Pvt. Ltd. He broke the entire topic in 2 sections – Cyber and its Malpractices. Mr. Sengupta explained the term Cyber which is all about the internet. He discussed the history of internet that started with Advanced Research Projects Agency (ARPA) and the network is known as ARPANET. In 1983, ARPA adopted Transmission Control Protocol (TCP) which is used to access the internet. He also specified the first browser named as MOSAIC that is used as an interface to access the internet and described the various technical details of World Wide Web, and how fibre optic cables laid under the sea is used as a connecting medium of multiple computers. Mr. Sengupta is in the job of developing new protocols that set standards while exchanging information through internet. He explained the term 'standards' that include data security while transferring information. Current protocols still have some loopholes which leads the security breach, and Mr. Sengupta and his team are in the process of creating much secured protocols that will stop data breaching. While mentioning the cyber malpractices, he mentioned 3 Cs – Communication, Culture and Creativity. The more these Cs are taken care of while data exchanging the more secured the data will be. He gave an example of 'A' in India exchanging message with 'B' in India.  When 'A' send the message, no wonder the message may travel through various servers located in various countries before it reached 'B'. Now in this scenario, there must be stringent legal provisions in the said countries that ensures that data is reached from sender to receiver, without being adulterated. In conclusion, Mr. Sengupta urged the management students to think about standardizing the protocols legally so that there are minimum chances of data breaching and work towards it.   Prof. Kaushik Ghosh IS School of Intelligence

Today, as I get out from my bed in the morning and recount many memories, think of the very existence and growth of Globsyn Group in Kolkata, be it Infinity, TechnoCampus, Software Finishing School or Globsyn Crystals - which are the very foundations of existence and well-being in our professional and even personal life - has happened because of one person. He held my hand, advised and guided me, took me to the power echelons in a city, which I did not know at all during my early days, and laid the foundation of Globsyn Group that everyone knows of today. This person is none other than my very own Nandan Da - Nandan Bhattacharya to many - who passed away yesterday, and I have been thinking of him and his contribution to me, my family, Globsyn Group, and society at large

My name is Shagufta Farheen and I’m pursuing PGDM from Globsyn Business School in Kolkata. It has been more than 5 weeks now that I am pursuing my summer internship at Kellogg's and yet I feel that I started just yesterday! The journey has been rewarding beyond my imagination. It has been an awesome learning experience so far and I would like to take this opportunity and platform to share some of my experiences with you. The Selection I feel lucky to be selected for internship at Kellogg's as there is much demand for getting placed in this highly esteemed international giant. I remember feeling very excited to be able to procure this offer and could not wait to start my journey with Kellogg's so that I could work and learn from the industry veterans and experts. The Beginning It was at the end of April that many of us from Globsyn B-School have started our internships at various organizations like Aditya Birla Capital, HDFC Bank, etc., and for me it was Kellogg's. My first task began with visits to various stores of modern day trade in Kolkata, primarily Big Bazaar and Spencer's, where Kellogg's sells its products. I had to visit these stores and check for stock availability, stock presentation in the stores and whether there is any requirement of new stock. Work at Stores My task was to visit the stores and check the planogram of the products of Kellogg's, and try to increasing facing of fast-selling and/or premium products. During my internship, I have learned that checking the planogram includes many sub-tasks, such as: Checking whether the innovation products are arranged in Diamond Shape and at eye-level. The customers for such products mostly comprise of women, and hence it is necessary that the products are placed at such a height that it becomes easy for them to notice. Ensuring whether the products are placed in a Descending Order, meaning that the higher quantity products are at the top of the rack and lowest quantity of the same product is placed lowest on the rack. This arrangement encourages people to buy the higher quantity products. Ensuring that the products are located in the Power Aisle - the place where customers are bound to go, places like the area around the cash counter, near the entrance, etc. This ensures that every customer notices the products and the more they notice, they more they are willing to buy. Seeing to it that the products have the Right Adjacency. For example, breakfast cereals need to be placed near Malted Food Drinks (MFD), or near the placement of milk, snacks, chips, etc. This way people notice the alternatives or add-ons to the products they are buying and consider buying our products. Convincing the Store Manager to allot More Facings to products that are fast selling and are in-demand and it was my responsibility to explain to him how to reach target sales figures. I will try to give you an easy example, if a product is high priced

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