September 2019

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Campus Placements are the corridors through which students walk into the corporate world. Securing the first job is every student’s dream, and campus placements are the platforms which make that dream come true. It opens up a lot of opportunities for the students as well as it paves the road for a rewarding career. However approaching this crucial juncture in a systematic manner is very important. Let us take a look at some of the factors required to land up with a dream job: Ace up your Résumé The first and foremost thing you need to do while preparing for your placement drive is to make your résumé look job-friendly. Remember, the first impression you will create upon your future employers will be through your résumé, so do your research well before you start building up the content. Understand the difference between a ‘Curriculum Vitae’ and ‘Résumé’, before you caption your ‘bio’. While making sure that your résumé looks impressive by highlighting your strengths, extracurricular activities, projects, internships and trainings, remember to properly format your résumé by using an uncluttered layout, avoiding fancy fonts & colours, and maximising impression by strategic use of words. Strengthen your Knowledge Foundation While you are preparing for your interview, the most important thing you should not miss is the subject knowledge of courses you have studied in your master's and graduation degree courses. Most candidates tend to ignore this, but if you knowledge foundation is not strong enough then all your efforts of impressing your interviewers might go in vain. Play up your USP Building one’s skills is the best option to stand out of the competition where thousands of students are preparing for the same job. So, the best possible way is to have something that others don’t have and add it to your resume. For instance, students with IT background can develop an app or any software and non-IT students can present research papers or can build some other models. Prompt your Aptitude Skill: The Aptitude Test is the first round of elimination, which most students fear. However, with some practice you will slowly become more confident of cracking the aptitude questions. The thumb-rule for approaching these types of tests is to complete the easier questions and then coming back to the tougher ones. This way not only do you not waste time, but your self-confidence also does not take a beating. Enhance your Communication Skills Due to the colonial hangover, there is still a great demand in the Indian job market scenario for candidates who can proficiently communicate in English. A lot of eligible candidates fail to make a mark because they don’t pay attention to enhancing their communication skills, even-though their other skills are at par. Communicating with your peers in English, reading English newspapers, watching English movies are some of the ways you can brush up your communication skills in this language. Prepare for Technical Interview Getting good command over your technical knowledge or subject knowledge will help you to crack your technical interview. So, practice your coding skills or your

Scenario 1: Mr. Jignesh was extremely frustrated with the local cable TV operator because of their labyrinth of rules and regulation regarding channel selections. Whenever he wanted to watch a cricket match which was not broadcasted in any of the channels he subscribed, he was forced to contact his local cable operator for subscription. Realizing the problem his uncle was facing, his nephew Amit gifted him a large screen smartphone on his birthday. Amit also suggested him to download a particular app offered by the telecom operator whose pre-paid connection was taken along with the smartphone purchase. When Mr. Jignesh asked his nephew about the reason for downloading the app, Amit told him that he could watch his favorite game online without the headache of contacting the local cable operator every time he wanted to subscribe to a particular subscription channel. Scenario 2: Mrs. Roy’s daughter Puja, lives in New Jersey. Earlier, Mrs. Roy used to purchase ISD pack every month to talk to her daughter. Nowadays she speaks to her daughter through WhatsApp, using mobile data without the need to recharge any ISD package. The two above mentioned scenarios are examples of the emergence of ‘Over the Top’ (OTT) services, which are much in demand these days. But what is OTT all about? Over-the-Top (OTT) services are the services that provide product/service over the Internet, bypassing the more traditional channels. Services, facilitated by OTT, are most typically related to media & communication, and their prices are normally lower than the traditional distribution channels. These services are generally availed through websites on computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (such as video game consoles), or televisions with integrated smart TV platforms. The different types of services offered through the various types of OTT platforms are: OTT Television – these platforms are normally called Online Television or Internet Television or Streaming Television Popular examples – Netflix, Hotstar, ZEE5 etc. OTT Messaging – these platforms are instant messaging services or online chat provided by third parties, as an alternative to text messaging services provided by a telecom service provider Popular examples – WhatsApp, Telegram, Google Allo etc. OTT Voice Calling – these platforms are generally called VOIP (Voice-Over Internet Protocol) services, where open internet communication protocols replace and sometimes enhance existing operator controlled services provided by mobile service operators Popular examples – WeChat, Skype, Viber etc. In the recent past, we have seen a significant increase in the popularity of OTT platforms, which resulted in the emergence of a number of ‘players’ in the market as mentioned above. Different companies have been using different strategies to monetize their services in the OTT market, such as, Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD) and Subscription Video on Demand (SVOD). In AVOD model, OTT services are monetized through advertisements, one of the most common strategies among OTT players. YouTube has adopted this strategy quite successfully. On the other hand, TVOD model is based on a pay-per-view, a la carte OTT content, like Google play movies/ YouTube

“Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” - William G. Pollard (Physicist and Episcopal priest) A successful start-up idea seeks immense hard work, profound dedication and a lot of perseverance and diligence. However, ticking all these checkboxes is sometimes not enough to give a start-up the right amount of fuel for a successful take-off. For a start-up to run successfully, you need to think unconventionally with a lot of novelty and nurture creative ideas. And this influx of creative and new ideas is known as Innovation. In today’s market, nothing gets imitated better than a profitable idea! Your start-up might stand upon a creative concept, but it might be possible that the idea you have put in your start-up have already been inculcated by someone else in their venture. So, how do you stand out from others? How can you carve a unique identity and revamp your start-up with the concept of innovation in this huge cluttered market? The simple answer to these questions is: Be Innovative! Introducing a new product or adding a little twist in the promotional activities or strategizing with out-of-the-box ideas can also contribute to the exclusivity quotient of your business. However, innovation is also not just about introducing new ideas or products/services into your business, but modifying existing models for better results. For instance, if we take a closer look into MNCs like Amazon or Facebook, they frequently implement changes and give their business models a make-over. Corporate innovation has a wide array of benefits. You can witness increased revenue, amplified brand visibility, better customer satisfaction, enhanced employee retention, rapid market penetration and few other things when you apply innovation in your business. However, without the innovative ideas, all these benefits are of no use. Globsyn Business School has its own entrepreneurship cell – Embryon – that motivates students to use their theoretical knowledge, thoughts and imagination in formulating innovative feasible business plans during their course of study, through events like EntreArena and Funnovation among others. Startup Café, an extension of Embryon, has been setup as an incubation centre to provide the young entrepreneurs of Globsyn with a new-age working environment. Let us have a look at some of the innovative ideas taught at Embryon, which can be applied to a business venture: Compete with agile Start-up Methodologies All businesses experience rainy days and rough patches. However during that time, instead of losing hope, it is important to take stock of the situation, come up with effective methodologies and inculcate efficient strategies for potential unexplored and virgin terrains. Catch up with Technological Advances In today’s world of modernization and digitization, it is good to be technologically advanced. You can improve your connectivity by using IoT and Big Data. Along with it, you can introduce cloud computing to your business as well as you can directly get connected with your customers on social media and other mobile applications. Because of this connectivity and

When we hear about Field Trips, nostalgia hits us and makes us remember our school days when all of us were taken on trips to museums or parks. Field trips were just like another picnic for school kids. However, now when we are grown-ups and standing on the verge of starting our professional careers, field trips are no more a picnic. Instead, it has become FIELD (Field Immersion Experiences for Leadership Development) Trip, a term coined by Harvard Business School, which proposes to teach the students the difference between knowing and doing. It enables the young managers to learn how to work as a team, solve real-life business and apply theoretical knowledge into practice. For management students, field trips are not just a chance to escape the confines of the classroom, but a first-hand practical experience of the concepts that they have learned in the classroom throughout the curriculum. Globsyn Business School (GBS) has always included field trips, commonly called ‘industry visits’ in their curriculum, as it helps students to step out of the boundaries of traditional pedagogic methods and put into practice experiential learning.. Recently, students of GBS have taken field trips to live sites like Hindustan National Glass; National Stock Exchange; TSPDL, Jamshedpur amongst others to get a slice of real-life action that happens in the corporate scenarios. Let us have a look at some of the key takeaways; management students may get from field trips: Teaches Learning by Doing: When the knowledge imparted in the classroom is followed up by a field trip, it helps in better understanding of the concepts taught, as it results in more effective learning. In the present day scenario, there lies a chasm between the knowledge imparted in a classroom and the requirements of the corporate world. B-Schools, today, have realised the importance of bridging this gap, and introduction of field trips in the curriculum is a positive step in this direction as this can help bridge the gap between knowing and doing. It teaches them how to be a professional and how to work professionally. Moreover, it helps them to understand the connection between the concepts taught in the classroom and how to apply them in reality. Puts Theory into Practice: When the students go on a field trip, they get the opportunity to work on a live project. While putting theory into practice for the first time, students get to learn all the challenges related to application of a theory. In this context MacCormack, an MBA-graduate from Harvard Business School said, “Being there on the ground and observing yourself is different from learning something in a report from afar.” Working ‘live’ during the field trip makes the students understand the challenges poised in any decision-making process. Field trips help students reflect on the lessons they have learned in the classroom and take well-judged practical decisions based upon those lessons. It helps them to adapt, comprehend and finally react to what they have learned. Teaches the Power of Teamwork: While on a field

A picture is worth a thousand words – and an 'Emoji' can save you that many letters. It is interesting to see how communication has evolved over time, and how funny and interactive pictures can fluently express human emotions without the use of letters. Emojis are cute. It is easy to think they are just for teenagers whose phones are permanently glued to their hands. But, as ever with the humble emoji, there is so much more beneath the surface  –  in form, function, history, and future. They are based on symbols from Japanese comics and express emotions through digital communication. The idea is to provide a reaction when emailing, texting or messaging someone who is unable to see your body language. It is difficult to imagine a world without the usage of emojis, whether it's decoding what they really mean, waiting for the new set to arrive, or thinking of ones that should exist. In today’s communication landscape, emojis allow people to visually express themselves and convey emotions that might be difficult to deliver through words alone. Many companies use them in creative ways to boost their brands online and connect with target audiences. But although emojis might be appropriate at a particular moment, they don't always work as intended. Individuals bring their own personal experiences when interpreting an emoji, so although you might use one with streaming tears after something you found incredibly funny, someone else might wonder why you are upset. Therefore, emojis can get lost in translation causing disconnect and confusion between correspondents. Words have consequences. So do the symbols that stand for them. Professionalism is not the real issue, since many companies, teams, and industries have varying ideas of professionalism. Communication always evolves, and unless an individual belong to an organisation that still think contractions are going to destroy language and the world as we know it, he is probably already using emojis at his workplace. A person may think that winky faces, heart eyes and blowing kisses are fun way to express his appreciation, but when sent to his team, these seemingly harmless emojis run the risk of being construed as 'evidence' of sexual harassment. Emojis allow for open interpretation which is one of the major factors of misrepresentation of one’s behaviour and intentions. Even the skin tone selected could be perceived as racist or ethnic misappropriation. Some past cases and life experiences in an organisation favouring the usage of emojis have faced these tough challenges. Each new emoji carries as much risk of sending unintended messages as rewards. So just remember that each time you sent an emoji, you are potentially playing with danger. Give your emotions a right face Of course there are some pros and cons to using emojis in an office setting. Therefore picking a right face is the most important aspect for this mode of communication to work. For example, an employee should never respond to his boss’ request with a 'pile of poop' icon. But smiley faces and thumbs up are generally good positive