Author: Student Reporter

My name is Shagufta Farheen and I’m pursuing PGDM from Globsyn Business School in Kolkata. It has been more than 5 weeks now that I am pursuing my summer internship at Kellogg's and yet I feel that I started just yesterday! The journey has been rewarding beyond my imagination. It has been an awesome learning experience so far and I would like to take this opportunity and platform to share some of my experiences with you. The Selection I feel lucky to be selected for internship at Kellogg's as there is much demand for getting placed in this highly esteemed international giant. I remember feeling very excited to be able to procure this offer and could not wait to start my journey with Kellogg's so that I could work and learn from the industry veterans and experts. The Beginning It was at the end of April that many of us from Globsyn B-School have started our internships at various organizations like Aditya Birla Capital, HDFC Bank, etc., and for me it was Kellogg's. My first task began with visits to various stores of modern day trade in Kolkata, primarily Big Bazaar and Spencer's, where Kellogg's sells its products. I had to visit these stores and check for stock availability, stock presentation in the stores and whether there is any requirement of new stock. Work at Stores My task was to visit the stores and check the planogram of the products of Kellogg's, and try to increasing facing of fast-selling and/or premium products. During my internship, I have learned that checking the planogram includes many sub-tasks, such as: Checking whether the innovation products are arranged in Diamond Shape and at eye-level. The customers for such products mostly comprise of women, and hence it is necessary that the products are placed at such a height that it becomes easy for them to notice. Ensuring whether the products are placed in a Descending Order, meaning that the higher quantity products are at the top of the rack and lowest quantity of the same product is placed lowest on the rack. This arrangement encourages people to buy the higher quantity products. Ensuring that the products are located in the Power Aisle - the place where customers are bound to go, places like the area around the cash counter, near the entrance, etc. This ensures that every customer notices the products and the more they notice, they more they are willing to buy. Seeing to it that the products have the Right Adjacency. For example, breakfast cereals need to be placed near Malted Food Drinks (MFD), or near the placement of milk, snacks, chips, etc. This way people notice the alternatives or add-ons to the products they are buying and consider buying our products. Convincing the Store Manager to allot More Facings to products that are fast selling and are in-demand and it was my responsibility to explain to him how to reach target sales figures. I will try to give you an easy example, if a product is high priced

Hello, my name is Budhaditya Mondal and I am from Kolkata, ‘The City of Joy’. I would like to take this opportunity to share my Summer Internship Program (SIP) from one of India’s largest paint company – Asian Paints. For me it is a dream come true to have my first brush with corporate experience from such a market leader. I started my summer internship at Asian Paints as a Research Analyst, where I was tasked with visiting different Dealers, Contractors and also Customers from all over Kolkata to understand the problems that they are facing in the Asian Paints Premium Range Products. Now, there are three types of product range in Paint Industry – Economic Range, Luxury Range and Premium Range. Asian Paints has no problem with Economic and Luxury Ranges, as they are the market leaders of these two sects. However, in case of Premium Range, it faces a lot of challenges from immediate competitors like Berger, Nerolac, ICI, Indigo and Shalimar Paints. In such a scenario, I was given the responsibility to understand the overall interior Premium Range Market in Kolkata and also to execute a plan for Asian Paints to out-grow its competitors and help it to become the Market Leaders in Interior Premium Range section. My experience of SIP at Asian Paints has been a great learning curve for me as I got to work alongside and learn from so many veterans of the company, especially the Territory Sales Officers and Regional Sales Officer. Till now I had visited 47 dealers and also organized two ‘Contractors Meet’ in Baguiati (Hotel Shivagan) and Garia (Jatra Suru Sangha) for launching new lucrative schemes for contractors. As someone who is taking initial steps into the corporate world, I felt really welcomed when my seniors at Asian Paints, with its friendly environment, gave me all the support I needed while treating me as an employee instead of just an intern.  Being a Globsynite, I want to thank Globsyn Business School, our CRP team and my faculty members for their continuous contribution in my SIP journey.   Budhaditya Mondal PGDM Batch - 08, Globsyn Business School   If you have enjoyed reading this blog then you will like reading Globsyn Business School's (PGDM Batch - 7) student, Sneha Ranjan's blog: My Summer Internship at Tata Steel

Thirty-five Kalyani Youth Leadership Forum (KYLF) volunteers visited the St. Joseph's Old Age Home recently, to celebrate the birthday of the resident senior citizens. The entire home was decorated for the occasion by these KYLF volunteers to celebrate the birthdays of the elders’. A number of cultural extravaganza and games were lined up to make this day memorable, complete with a cake cutting ceremony, distribution of birthday gifts & cards, and was later followed by song and dance performances by the student volunteers of KYLF, in which the elders also too, took part, enjoyed and received gifts for their performances. The moments spent there by the students of Globsyn Business School and KYLF volunteers, were like a roller coaster ride of emotional moments and sentimental memories which they will never forget in their lifetimes. Some of them chose this platform to share their experiences with the world. 1. Divyani Singh - It was a wonderful feeling performing for them and feeling the immense love that they showed to us. I have never had a more beautiful audience to sing to. 2. Shumedha Ghosh Dastidhar - It was a wonderful feeling performing for the elders. As a performer all we want is to entertain others and seeing them enjoying made me very happy. I would love to come back and perform for them once again. 3. Ritiman Thakur - I have taken back some wonderful memories from St. Joseph's Old Age Home. I lost my grandparent in the recent past, and therefore, with so many grandparents out here, I felt myself to be in a place where I intend to spend my upcoming days of love and peace. Their company made my loss a little less painful. Thank you St. Joseph's Old Age Home. 4. Tisha Ghosh - It was great being a part of this stupendous event with the elders. It felt really good to be with them for almost 2 hours and put a smile on their face. Wish to come back here more often. 5. Mubasshir Salam Khan - St. Joseph's Old Age Home, is a kind of home for those all people who for some reason, do not have their children to take care of them in their old age. I felt very emotional when I interacted with an old lady who lives in that old age home because both of her daughters are married and well settled. I was so sad and depressed to see that there are such homes where old people have to live without their families. To give them some moments of happiness, we organized a birthday party for all of them, entertained them with  dance and song, and we also gave them few gifts and birthday cards. I wish we all get many more such opportunities to visit so that they do not feel that they are alone. I would like to thank Globsyn Business School, as well as KYLF for giving us this opportunity. 6. Roshni Jaiswal - On the eve and under the brightness of Diwali festival, Globsyn Business School and KYLF decided

Being a trailblazer in various path-breaking pedagogic techniques over 20 years, and following its legacy of being ahead of the curve in adopting technology to aid the various systems and processes of an academic institution, Globsyn Business School (GBS) has become the first AICTE approved B-school in India to use Blockchain for education in order to digitise its certification process – a feat that has yet to be achieved by any other academic institutions in India, and among the very few to have taken this disruptive step globally. Globsyn Business School's Class of 2018 who got convocated on February 17, 2019, are the first students in the country to have their diplomas on Blockchain. The process of Blockchain certification will not only be beneficial to students and corporates, but also to other stakeholders like higher academic institutions and the education system in general. Through this process, the students of GBS will be facilitated with a private and encrypted digital key, linked to their diploma that will effectively reduce the time and hassle of having to go through traditional processes for documentation and verification of academic credentials, and this will also make the diploma tamper-proof and eradicate any fake production of the same. Thanks to Blockchain certification, students at GBS will now be able to share the credential of their diplomas with future employers, higher education institutions and any other body which requires cent percent legitimacy of their academic credentials, irrespective of geographic locations. Additionally, certificates issued on Blockchain are perennial unlike paper diplomas, which can be easily destroyed. Blockchain is a decentralised distributed digital ledger, which is collectively maintained by a network of computers. It can be visualized as a large ledger book, shared among many people (members) who collectively keep the records. No data on the ledger can be modified by a single person without every other member of the ledger agreeing to the change. Moreover, the ledger book is not stored in one place but is distributed among all the members, ensuring that there is no single person who can tamper with the records – a situation which is highly probable in a centralised database. This makes Blockchain technology hugely secure and is predominantly used in the financial services domain. While the adoption of this path-breaking technology is still in its infancy in the education industry, it is believed to carry the potential to make the education system more dependable and trustworthy. There could be multiple areas of application of Blockchain, but the most prominent use case in the education sector is to issue digital diplomas to students. Blockchain can be also utilized to create an independent learning platform which facilitates the exchange of knowledge between students and faculty, without the need for external control authorities or regulatory bodies. Acknowledgement of excellence in academics can be vastly improved using Blockchain to reward students with digital tokens for their achievements. These tokens could be transferred as credits by students in their future academic pursuits across universities and schools. Using Blockchain, a knowledge

The session started with glimpses of different effects that drive a market and slowly it progressed into a broader side of Economics i.e. Balance of Payments which actually forms the base of current Financial Market. Mr. Anindya Banerjee, an alumni of Globsyn Business School, effortlessly reflected his insight about the market scenario which he has gained through experiential learning. He discussed on the entire Balance of Payment (BOP) and concluded it in terms of accounting statement. In this context, he told that the Accounting Standards prepared by The Institute of Management Accountants (IMA) is called the Balance of Payment Mechanisms 6 (BPM 6). This technique is used almost by every Government in the world. The NRI can access the two kinds of bank accounts which are Non-Resident External (NRE) and Non-Resident Ordinary (NRO) accounts. The concept of Surplus and Deficit came along while describing Current Account and Capital Account. He also highlighted on the conception of capital formation. He talked about the Foreign Portfolio Investment (FPI) which is also called Foreign Institutional Investor (FII) and also highlighted on the theory of Foreign Direct Investment (FDI) which means any type of investment beyond 10% holding and also pointed out the difference between the FII and FDI. He also mentioned the role and significance of NRI (NRE+NRO) and the theory of Corporate Borrowings (CR) with regard to capital formation. Borrowing is nothing but an indication of negative savings. He discussed about the concepts of open and closed economy. He also discussed about the Role of RBI which is the only institution in India that applies to every country in the world who only has the permissibility of printing currency. The theories we have learned so far in different books of different subjects are important as it give us the path for recognition of different scenarios and problems in respect to Financial Management and Corporate Finance, but at the same time it give us the idea about all these under a specific context. The current market scenarios are ever changing and evolving and so the handling techniques. His use of practical examples and pictorial representations made us want to reach to the bottom of the facts easily and without putting much pressure on what we have known so far and what we should know. He explained brilliantly how one’s income is one’s expenditure and without any expenditure there can’t be any income. The bridge he established between finance and economics through his vivid explanations has been truly amazing and worth knowing. Throughout this session he involved us in every bit of knowledge imparted thereby make the time spent interesting and exciting instead if unidirectional. Ritiman Thakur PGDM 08, Globsyn Business School Aparna Ganguly PGDM 08, Globsyn Business School

We, the students, are eternally thankful to Globsyn Business School for arranging a corporate session on 'Business Communication' with the Head of Marketing Communication, Outotec India, Ms. Aditi Basu. The session, titled "Touchstone - Transforming and Changing the mundane into Motivating", opened with the three basic influential factors of communication:   The content or the information present. The choice of packaging or the presentation. The way in which we decide to engage or interact to drive across the point. We were made to realize the importance of a few formal courtesies like: How to keep the Stakeholders of a company appeased which include the investors, customers, suppliers, media, vendors, employees, shareholder, government etc. The importance of response time and getting back to queries as soon as possible. How useful it is to be well versed with applications like Microsoft office, One note etc. The advantages of taking part in various events like Trade Shows, Exhibitions, Conferences etc. For us, another very important takeaway from the session was how to perfect the art of introducing oneself in the form of a story. The story should be a well fabricated one, but not a falsified one. The three primary questions to keep in mind while writing your own story are: Who are you? What do you offer? Why should I care? The introduction should be such that it answers these questions in a practical and believable manner. The most important thing to keep in mind is to sell an interesting story without faking it. Aditi Ma'am also helped us with some pointers that helped us in starting off our presentations in an attractive way, such as: Dynamic statistics Rhetoric questions Humor Info-graphic communication always works better. The last point of discussion was the difference between the Conventional approach (where the organization acts as a container, and communication acts as a flow of information from or within the container) and Constitutive or Contemporary approach (where the organization itself acts as a communication - made up of collective perceptions, aspirations, knowledge, vision, value, experiences etc.). The session was concluded with an interesting and activity based workshop where group of 8-9 students had to come up with innovative business ideas and pitch them in a pleasing and attractive way to a high profile client in a matter of just 30 seconds to 60 seconds. Overall, it was an enriching experience to have Aditi Ma'am among us. The knowledge she imparted will be with us for a lifetime and will come handy in all walks of life. We will be looking forward to more such interactive sessions in the near future. Debapriya Pramanik PGDM Batch – 08, Globsyn Business School

Human resource management regards training and development as a function concerned with organizational activity aimed at bettering the job performance of individuals and groups in organisational settings and one very important area of training & development which every company focuses on today for all the right reasons is communication. With this thought, the HR specialization students of Globsyn Business School (GBS) got the opportunity to have an incredible interactive session with Ms. Ria Mukherjee Basu (Faculty – Culture and Language Initiatives, TCS Talent Development) who is looking after nurturing of the TCS employees when it comes to communication and soft skills development. The session groomed the students on Employability Enhancement and Placement Mentoring. Ms. Basu enlightened us on how communication skills are extremely important in today’s scenario and how a good communicator can have that extra edge which can help the individual grow in an organisation as well as in the job markets. She also talked about the basic know how’s of an effective communication process. We had a wonderful time practicing some exercises that can differentiate a good communicator with an average one, thus enabling us with a hands on experience which is more commonly known as ‘learning by doing’ at GBS. In the later part of the discussion she talked about on how to go about in improving one’s communication skills and how important is learning an extra language when it comes to working in the multi-nationals. It was indeed a great learning experience in which we got the opportunity to have a sneak peek into what recruiters are looking for. We firmly believe that this will certainly help us in the near future as well as in the long run as we step into the corporate world in a few months’ time. Arnab Chattaraj PGDM Batch – 07, Globsyn Business School

Hello everyone! Today I am going to share my experience of attending a corporate connect event, organised by Globsyn Business School, where Mr. Samindra Roy, eminent personality and partner of Unigrow Solutions, explained to us about the various management functions, which are dynamic social processed, needed to run an organization. Mr. Roy further added that careful ‘Planning’ is considered to be one of the prime management functions. Planning is future oriented and determines an organization’s direction. It is a rational and systematic way of making decisions today that will affect the future of the company. It is like an organized foresight as well as corrective hindsight. It involves the predicting of the future as well as attempting to control the events. An effective planning programme incorporates the effect of both external as well as internal factors. The external factors are shortages of resources; both capital and material, general economic trend as far as interest rates and inflation are concerned, dynamic technological advancements, increased governmental regulation regarding community interests, unstable international political environments, etc. The internal factors that affect planning are limited growth opportunities due to saturation requiring diversification, changing patterns of work force, more complex organizational structures, decentralization etc. According to him, ‘Organizing’ is another important factor when it comes to management functions. He told us that organizing requires a formal structure of authority, and the direction and flow of such authority through which work subdivisions are defined, arranged and co-ordinated so that each part relates to the other in a united and coherent manner in order to attain the prescribed objectives. Thus the function of organizing involves the determination of activities that is needed to be done in order to reach the company goals, assigning these activities to the proper personnel, and delegating the necessary authority to carry out these activities in a co-ordinated and cohesive manner. We also learned from him that ‘Staffing' is the function of hiring and retaining a suitable work-force for an enterprise, both at managerial as well as non-managerial levels. It involves the process of recruiting, training, developing, compensating and evaluating employees, and maintaining this workforce with proper incentives and motivations. Since the human element is the most vital factor in the process of management, therefore, it is extremely important to recruit the right personnel. ‘Directing’ is another function which is concerned with leadership, communication, motivation and supervision so that the employees perform their activities in the most efficient manner possible, in order to achieve the desired goals. The leadership element involves issuing of instructions and guiding the subordinates about procedures and methods. The communication must be open both ways so that the information can be passed on to the subordinates and the feedback received from them. Motivation is very important, since highly motivated people show excellent performance graph with less direction from superiors. Mr. Sen told us that ‘Controlling’ is another important managerial function that consists of those activities which are undertaken to ensure that the events do not deviate from their pre-arranged plans. The activities consist of

As business students it is important for us to connect with the corporate world in order to know how it works how it functions. At Globsyn Business School we got this opportunity. Mr. Aditya Sharma, Senior Vice President of Boson Energy-Asia, came to our Campus to teach us the fundamentals of accounts and share his knowledge Managerial and Financial Accounting. We were taught the basics of accounts specifically trading account, profit loss account, balance sheet, trial balance observation etc. Finance background students were overjoyed with such an exposure of the finance world while students from non-commerce streams were happy to have learned so much in one day and as a result of which, their interest in finance increased. Mr. Sharma shared his vibrant experiences and gave us important inputs of how a trial balance is to be observed as well as how to read numbers, analyze them and draw conclusions thereby increasing financial accuracy as well. Such programmes of corporate connect is very productive as we were given a quick lesson on financial statement reading, how to solve financial problems and other aspects of the subject. This session was especially very much useful for the non-commerce students as it helped strengthening their finance base and the discussion regarding some advance financial topics sparked interest in many of them. We can conclude by saying that such corporate connects are productive and useful as we have learned a lot from this session and looking forward to many more of such learning experiences. Amiya Paul PGPM - IB Batch 04, Globsyn Business School   -------- . The second corporate connect was with Mr. Aditya Sharma, Senior Vice President-Asia Bosom Energy, who took the session on Managerial and Financial Accounting, designed especially for beginners and intermediate level students of Finance - who would not only like to get a good grip of the concepts of the subject but also be able to comprehend the intricacies of the financial world. Mr. Sharma made us understand about the various steps of accounting methods starting with the primary concepts of accounting. Then he taught us how to post entries from Books of Journal to Individual Ledger Accounts through which he showed us how to get our accounting right when the Trial Balance is tallied. It is due to his explaining that we understood that Accounting is not just about maintaining entries but regulating and observing how the total amount of money is transferred in and out of a business, and how liquidity is affected by maintaining Cash Flow Statement and Fund Flow Statement. Finally he quizzed us on why we maintain books of accounts, and why and how we maintain the financial statements of a company in order to gauge our understanding of the subject. Most of us read the news without really paying attention to the financial news. This is due to the fact that most of us don't comprehend the basics of the subject. This Corporate Connect Program helped us a lot with clearing all our doubts regarding the basics of Accounts and by making us understand

Globsyn Business School arranged for a dance therapy class with Angira Chakravorty as a part of its corporate connect sessions, and it was indeed a wonderful opportunity for us, students, because we could de-stress ourselves of our academic tensions. We also got to learn the nuances of team building, trust, coordination, gaining confidence, revitalizing our minds through various body movements that ma'am taught us. I'm looking forward to many more such therapeutic sessions in the future. Amiya Paul PGPM-IB Batch – 04 Globsyn Business School   Last week we had excellent corporate session of business communication by Ms. Angira Chakrabarty. We learned many aspects of communication that we have to deal with, in the everyday life of an organization. The 'Dance Therapy for MBA Students' session was indeed very interesting, as it helped us to overcome the fear of being judged by others and to flourish by ourselves. The session was indeed a excellent, and we carried with us a lot of pleasant memories and knowledge. Preetam Ghosh PGDM Batch – 08 Globsyn Business School   Had an amazing experience at this session - 'Dance Therapy for MBA Students'! Learned the various ways of how cooperation, de-cluttering and body awareness is essential for the growth of our mind and body, through different body movements. It is not about how well you dance, bit it is all about the movements which we are able to do with our various body parts. The therapy actually gave me a positive insight of my life. It was an exciting and memorable experience. Hope to attain more such sessions in future. Riya Dutta PGPM-IB Batch – 04 Globsyn Business School   The dance therapy for MBA students session conducted by the respected Angira Ma'am was a life changing experience. She taught us on that day how coordination plays a very vital role at any place, whether it is an organization, family, or friends. Body awareness is also very important for working more efficiently & effectively. I want to thank Ma'am for this wonderful session and look forward to such types of sessions in the future. Suyashi Tiwari PGPM-IB Batch – 04 Globsyn Business School   This dance session was one of the best thing that I have experienced at Globsyn Business School. I want to thank the management and our respected faculty for giving us this opportunity. The session was all about de-clustering the mind and body through cooperation and body awareness. It showed that how body movements enriches and energizes our mind within minutes. We got a whole new insight regarding dance. I hope to attend such exciting sessions ahead! Prabal Jha PGPM-IB Batch – 04 Globsyn Business School   This was an unique session because it was not about how well we dance, but how well we move all our body parts. As Angira Ma'am pointed out, our body awareness is also very important for working more efficiently and effectively towards any goal. Hope we can attend many such sessions in the future. Arindam Mitra PGPM-IB Batch – 04 Globsyn Business School   At first, I had no idea what to expect from the dance therapy session but after attending it, I have discovered myself

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