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Faculty Publications

  /    /  Faculty Publications

Dr. Subir Sen

Books:

  • Sen S, “Reliance Industries: Telecom Diversification 1999 – 2004”, In Dr Vipin Gupta, (Eds) Case Studies in Management: Theory to Practice (ISBN: 978-81-920730-1-9) Humming Words Publishers – 2012
  • Sen S, “Is Dominant Logic the Missing Linkage between Diversity and Performance”, In Shivprakash Agrawal and Omprakash Gupta, (Eds). Technology and Management: Two Pillars of Success (AIMS Publication, 2007)

Journals Refereed:

  • Sen S, “Asset Valuation – A Synthesis of Existing Literature & New Insights”, Finance India, Vol. XXXI, No. 4, Dec, 2017
  • Sen S and Mazumder S, “Stock Valuation Models – A Study of Models in use in the Indian Context”, The Journal of Management – IUJ, Vol.5, Issue 1, May, 2017
  • Sen S and Mazumder S, “Efficient Market Hypothesis – A Study on Indian Stock Market”, (Research Bulletin, ICAI Journal, Vol. 42, No. 1V, January, 2017)
  • Sen S and Mazumder S, “Asset Valuation: A Study of CAPM in the Indian Context”, (Research Bulletin, ICAI Journal, Vol. 42, No. 1, April, 2016)
  • Sen S, “Reliance Industries: Telecom Diversification 1999 – 2004”, Vidwat Vol. 5 Issue 1, Jan-June, 2012
  • Sen S, “Reliance Telecom: Related or Unrelated Diversification”, South Asian Journal of Management Vol. 18, No.2, April – June, 2011
  • Sen S, “Linking Green Supply Chain Management & Shareholder Value Creation”, Journal of Supply Chain Management, Vol. VI, No.3 & 4, October, 2009
  • Sen S, “Tata Group: Transforming a Sleeping Elephant”, Journal of Business Strategy, Vol. VI, No.1, March, 2009
  • Sen S, “Managing Diversification: An Emerging Market Perspective”, Great Lakes – Herald, Vol. 2, No. 2, 2008
  • Sen S, “Key Determinants of Stock Prices in India”, Journal for Applied Finance, Vol. 9, No. 7, 2003
  • Sen S, “Portfolio Diversification and Risk Reduction in India”, Finance India, Vol. XII, No. 2, 1997

Journals Non-refereed:

  • Sen S, “Corporate Governance – A Stitch in Time” Indian Management, Journal of AIMA – Spenta Multimedia Publication, (Vol. 57, Issue-4, Apr, 2018)
  • Sen S, “Leveraging Ambiguity” Indian Management, Journal of AIMA – Spenta Multimedia Publication, (Vol. 56, Issue-9, Sep, 2017)
  • Sen S, “The real face of Indian Financial System” Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 53, Issue-7, July , 2014
  • Sen S, “Is there a Fortune at the BoP”, Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 53, Issue-5, May, 2014
  • Sen S, Ray S, “Respected Insider to Convicted Insider”, Asian Management Review, Journal of AAMO, Vol 8, Issue 3, July – Sep, 2013
  • Sen S, “Changing face of Strategy”, Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 51, Issue-5, May, 2012
  • Sen S, “Top Management DNA”, Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 50, Issue-11, November, 2011
  • Sen S, “Decoding Asset Bubbles”, Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 50, Issue-1, January, 2011
  • Sen S, “Core Incompetence”, Indian Management, Journal of AIMA – Business Standard Publication, Vol.- 49, Issue-5, May, 2010

Articles:

  • Sen S, “Management Education in India: Emerging Scenario”, Indian Journal of Higher Education, Vol III – Issue I, Jan – Dec, 2012
  • Sen S, “Is India going the Sub Prime way? – A Lesson to be Learnt”, Global CEO, Vol-IX, Issue -6, June, 2009
  • Sen S, “Driving Straight into the Global League – The Nano Experience”, Marketing Mastermind, June, 2008

Case Studies:

  • Sen S, “Samsung Overtaking Nokia”, Economy & Industry – Business Standard & CII Publication, June 2012
  • Sen S, “Tata Indica: Stretching & Leveraging Resources” – Case Study uploaded to EccH (Reference No: 308-158-1)
  • Sen S, “Glivec: An Innovation that Failed” – Case Study uploaded to EccH (Reference No: 308-159-1)

Book Reviews:

  • Sen S, “The New Age of Innovation: Driving Co-Created Value through Global Networks”, Indian Journal of Higher Education, Vol II – Issue 2, July – Dec, 2011

Conferences:

  • Sen S, “Impact of Corporate Governance on Firm Valuations”, Conference Proceeding presented at SMS Special Conference, December (15-18), 2020-2018 on Rethinking Corporate Strategy in the age of Paradox.
  • Sen S, “Impact of Corporate Governance on Firm Valuations”, organized by Strategic Management Society, U.S., India Special Conference, December (15-18), 2018 at ISB Hyderabad (confirmation awaited)
  • Sen S, “Reliance Industries: Telecom Diversification 1999 – 2004” at Dhruva College of Management in association with Global Management Center, California State University, San Bernardino, USA, December 1, 2011
  • Sen S (co-author Sougata Ray), “Diversity and Performance of Business Groups in Emerging Markets: Moderating Role of Dominant Logic” at Strategic Management Society (SMS) Annual Conference, Rome, September 12-15, 2010
  • Sen S, “Linking Green Supply Chain Management & Shareholder Value Creation: A Study on Reliance Industries” at Good and Green Conference, IBS – Goa, August 8, 2008
  • Sen S, “Managing Diversification: An Emerging Market Perspective”, Great Lakes – Yale Center for Management Research – Chennai, December 10, 2007
  • Sen S, “Is Dominant Logic the Missing Link between Diversity & Performance”, AIMS Annual Conference, IBS Hyderabad, November 5-8, 2007
  • Sen S (co-author Sougata Ray and C. Raveendra), “Is Dominant Logic the Missing Link between Diversity and Performance of Business Groups in Emerging Markets” at Academy of Management (AOM) Annual Conference, August 3-8, 2007 in Philadelphia, Pennsylvania, USA
  • Sen S, “Emerging Markets, Market Imperfection and Business Groups”, at Operational Research as Competitive Edge, organized by Operations Research Society of India (ORSI) and IIT- Kharagpur, February 2007
  • Sen S, “Strategic Fit: A New Framework on the Relationship between Diversity and Performance”, at Creativity & Innovation in Management, AIMS – IBS Kolkata, Jan, 2007
  • Sen S (co-author Goutam Sanyal), “Portfolio Risk Diversification in India” at Conference on Mutual Funds in India, IBC Asia, Singapore, October 18-19, 1997
  • Sen S, “Strategic Innovation in a Flat World”, organized by Strategic Management Society, U.S., India Special Conference, December 12-14, 2008 at ISB Hyderabad

Seminars:

  • Sen S, “Ease of Doing Business for Higher Productivity & Sustainability” in association with National Productivity Council and BCC&I, February 17, 2016, BCC&I, Kolkata
  • Sen S, “Creating Synergies with all Stakeholders” at East & North East Skill Development Summit, in association with BCC&I, February 25, 2016, The Park, Kolkata

Workshops:

  • Sen S, Case Teaching and Case Writing organized by IBS Hyderabad in association with EccH in Hyderabad, 2012
  • Sen S, Balanced Score Card and Strategy Mapping organized by FICCI in association with Mc Kinsey & Co in 2012
  • Sen S, Critical Thinking Skills organized by Higher Education Forum (HEF) in association with De Bono Inc in Mumbai, 2010
  • Sen S, Risk Modeling and Forecasting organized by Dun & Bradstreet in association with Barra & Co in 2006 at ITC Sonar

Dr. Debaprasad Chattopadhyay

Journals / Articles / Case Studies / Working Papers:

  • Chattopadhyay D. “CSR and Sustainability” for Business Manager in July, 2019
  • Chattopadhyay D. “Employee health and happiness as key drivers for employeeship under the new people strategy” published in September,2018 at Dr. Gaur Hari Singhania Institute of Management & Research,Kanpur,on 5th International HR Summit ‘HumanOurce- 2018’
  • Chattopadhyay D.”HR Perspectives in Marketing” for International Conference of ICFAI, Mumbai in April, 2018
  • Chattopadhyay D. et al.,”A New Look at HR Analytics” for GMC, Amtola in March, 2018
  • Chattopadhyay D.” Impact of Spiritual Leadership on Spiritual Climate of Teams” paper published in IJCRT,June,201
  • Chattopadhyay D, “Contemporary HR Policies and Practices”, Paper Presented on 19th January, 2018 at ICFAI Kolkata National Conference at their Campus
  • Chattopadhyay D. “Ethics and Spirituality at Workplace” published by ARISCOM(Association for Research in Social Sciences, Commerce and Management) Conference at Ranchi in November,2017
  • Chattopadhyay D, “HR Perspectives in Marketing”, Published in ICFAI Mumbai International Conference Compendiums after in Absentia Presentation, December, 2017
  • Chattopadhyay D, “Learning versus Training in Reinventing HRM”,in the book “Reinventing HRM :The Picture of Tomorrow”published by Excel India Publishers in September,2017 in Conference organized by Dr.Gaur Hari Singhania Institute of Management and Research, Kanpur
  • Chattopadhyay D et al., “Spiritual Motivation in Management: A Case Study on how Spirituality in Management can be used by a health-care provider”, Globsyn Management Journal, Vol-X, Issue 1 & 2, January-December,2016,published in March, 2017
  • Chattopadhyay D, “Book Review on Nimble Focused Feisty Organizational Cultures That Win in the New Era and How to Create Them”,Globsyn Management Journal, Vol-X, Issue 1 & 2, January-December, 2016,published in March, 2017
  • Chattopadhyay D, “Impact of Spiritual Leadership on Spiritual Climate of Teams” in ISOL Chicago Conference Proceedings’ publication, June, 2016
    Chattopadhyay D, “Book Review on Primed to Perform: How to build the highest performing cultures through the science of total motivation”, Globsyn Management Journal,Vol-IX, Issue 1 & 2, January-December, 2015, published in February,2016
  • Chattopadhyay D, “Positive Psychology”, in ISABS’ publication Here and Now, January, 2016
  • Chattopadhyay D, “Enigma in Talent Acquisition”, Business Manager, November, 2015
  • Chattopadhyay D et al., “The impact of leaders’ spirituality at work and their reputation on teams’ spiritual climate”, International Journal of Indian Culture and Business Management, Vol.11, No.4, 2015
  • Chattopadhyay D, “What is your Learning Agenda”, Perfect Professional, January, 2015
  • Chattopadhyay D, “Spirituality in Management”, Perfect Professional, January, 2015
  • Chattopadyay D, “Manage your Attitude, not your Boss”, Perfect Professional, September, 2014
  • Chattopadhyay D, Case-Study, “Managing Change without HR”, Business Manager, June, 2014
  • Chattopadhyay D, “Workplace Sexual Harassment”, Business Manager, January, 2014
  • Chattopadhyay D, International Website publications: Tyson Center for Faith and Spirituality in the Workplace, http://tfsw.uark.edu my dissertation is now in the “Research” “Dissertation” section of the website under the “Leadership” tab., in January, 2013

Presentations – Conferences / Seminars:

  • Delivered a talk on ” Current Job Market Scenario and Career Path in Management, Relationship between Psychology & Human Resource Management and How Globsyn will help to reach the Goal” in National Conference on Applied Psychology at Moulali Yuva Kendra organized by Deptt. of Applied Psychology, University of Kolkata in March, 2017
  • Delivered a talk on “PGDM (HR) as a Career aspect in Management , Current Job market scenario and its scope to the students after their Post Graduation” to Applied Psychology Post-Graduate Students of Rajabazar Science College, University of Calcutta in January, 2017
  • Chaired HR Sessions on “Skillings for tomorrow” at Army Institute of Management in November, 2015 in National Conference
  • Chattopadhyay D,”Spirituality in Management” Seminar on Knowledge Sharing by ISTD, Kolkata Chapter, November, 2014
  • Chattopadhyay D,” Impact of Self Perceived Spirituality of Leaders at Work and Leaders’ Reputation on Teams’ Spiritual Climate” defended doctoral-thesis successfully at Academy of Human Resource Development, Ahmedabad, in 2013
  • Chattopadhyay D, “Impact of Spiritual aspect of leadership on spiritual climate of the teams and its plausible linkages with corporate governance” at IIM, Bangalore on International Conference in Spirituality in Management in 2012
  • Chattopadhyay D, “Employee Wellness and Organizational Success through Workplace Spirituality” at IMT, Ghaziabad on International Conference in Organizational Development in 2011
  • Chattopadhyay D, “A comparative study of Global HRM and Domestic HRM” at Jyotirmoy School of Business, Kolkata on International Conference on OB & HR in 2011 (in absentia)
  • Chattopadhyay D, “Contemporary Recruitment and Selection Practices” at Sir Padampat Singhania University, Udaipur, Conference in 2010 (in absentia)
  • Chattopadhyay D, ” Spirituality in Management” at National HRD Network, Kolkata Chapter’s evening knowledge-sharing program held at Globsyn Business School, Globsyn Crystals Campus in 2009
  • Chattopadhyay D, “A Study of Ethics, Human Values and Spirituality in Corporate Governance” at XLRI, Jamshedpur, International Conference on Organizational Leadership in 2009
  • Chattopadhyay D, “ A new look at HR” at Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata, International Conference on Sustainable Development in 2009
  • Conducted on 22/07/09 workshop at NIPM, Kolkata Chapter on Teamwork-working together towards communal goals, Self-Development-A key to Success and Developing Interpersonal Skill and to resolve the conflicts for positive results
  • Chattopadhyay D, “The influence of leadership and organizational culture on performance management in post-merger and acquisition” at Institute of Business Management, Jadavpur University in 2009
  • Chattopadhyay D, “A study of Organizational Culture in the Pharmaceutical Industry” at IMT (Institute of Management Technology), Nagpur in 2008
  • Chattopadhyay D, “Strategic Human Resource Management” at Burdwan University Conference in 2007
  • Chattopadhyay D, “Emerging Paradigms in HR” at Bharatiya Vidya Bhawan, Kolkata Conference in 2007
  • Chattopadhyay D, “ Management Practices and Leadership styles” at Kolkata Science City and Ispat Bhawan, Kolkata on Seminar organized by Spark Steel & Research Pvt.Ltd.-Steel Scenario in 2006
  • Chattopadhyay D, “Management Practices and Leadership styles The Indian Perspective of Management” at Ramakrishna Mission, Kolkata Conference in 2006
  • Conducted seminar on ‘Communication Skills’ at SIPARD, Agartala for Senior Government Officers in 2005
  • Conducted classes at ISTD-Kolkata Chapter on Human Resource Management and Training & Development in 2004
  • Conducted seminars at various Rotary Club meetings between 1998 and 2003

FDP / MDP:

  • Attended the Faculty Development Program (FDP) on ‘NAAC – the road’ at Globsyn Business School, Amtala, from 8 th May 2019.
  • Faculty Development Program on Modern Teaching and Learning Pedagogies for Management Education (MUST) on 13th March, 2019.
  • Faculty Development Workshop on Innovation in Business Education on 5th & 6th February, 2018 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Effective Teaching Learning Methodologies on 19th January, 2018 at the Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Programme on Enhance Your Research Acumen on 12th & 13th June, 2018 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Structural Equation Modeling on 4th October, 2017 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Data Analysis Using SPSS on 3rd October, 2017 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development program on Modern Teaching – Learning Methods- Rway Ahead on 31st May 2016 at Globsyn Knowledge Campus, Kolkata.
  • Spirituality in Management, organized by Globsyn Business School-AIMS, for corporate and academia in 2013

Books / Edited Books:

  • Chattopadhyay D, “Employee Wellness and Organizational Success through Workplace Spirituality”, In IMT-Ghaziabad in 2011 on International Conference on Organizational Development, published in book form titled, “Readings in Organizational Development” by Excel Publishers.
  • Contributed Book-Reviews on several occasions for Globsyn Management Journal
  • Presently writing a book on Leadership and Organizational Sustainability through Technology Management & Development
  • Book Reviewed “Organization Behaviour” by Robbins et al., published by Pearsons

Consultancy / MDPs / Training Conducted:

  • PGDM – HRM, Andrew Yule
  • Achievement Motivation – OB, Nicholas Piramal
  • Train-the-Trainer – HR, Compassion India
  • Interpersonal Skills – OB, HSBC
  • Leadership, Emotional Intelligence, Time Management, New Role of HR, etc. India Steamship, TMILL, ITC, ArcVac, Adhunik Group
  • Competency Mapping, AMRI Group of Hospitals

Others:

  • Paper accepted for presentation at Academy of Management, Orlando, Florida, USA Conference (August 10-13, 2013)
  • Paper accepted for presentation at ISOL at Chicago, USA Conference (September 10-15, 2015)

Dr. Debraj Datta

Books / Edited Books:

  • “Marketing Management and Human Resource Management” published by ABS Publishing House, Kolkata in 2019
  • Datta, D, Marketing Management (ISBN: 978-81-828116-3-8). Vrinda Publications (P) Ltd. – 2011
  • “Consumer Behaviour and Advertising Management” (ISBN: 9788182811638) published by Vrinda Publications (P) Ltd., Delhi in 2009
  • “Discovering Stock Price Prediction Rules of Bombay Stock Exchange using Rough Fuzzy Multi-Layer Perception Networks”; “Forecasting Financial Markets in India” (page no. 53-66) published by Allied Publishers Pvt. Ltd., Delhi in 2009
  • “Strategy Management-the Study Material for PGDRM course” published by NetajiSubhas Open University in 2008
  • “Advertising and Sales Promotion” published by Vrinda Publications (P) Ltd., Delhi in 2008
  • “Marketing Management” published by Vrinda Publications (P) Ltd., Delhi in 2006
  • “Comprehensive Overview of Retail Formats and Visual Merchandising suitable in Indian Socio-Cultural Environment”; Proceedingsof AICTE Sponsored National Seminar on “Marketing in the Digital Era”, organized by Sona School of Management, Salem held on September 15-16, 2006

Chapters in Book:

  • Datta, D & Choudhury, A “Discovering Stock Price Prediction Rules of Bombay Stock Exchange using Rough Fuzzy Multi-Layer Perception Networks”; “Forecasting Financial Markets in India” (page no. 53-66) published by Allied Publishers Pvt. Ltd., Delhi in 2009
  • Datta, D & Datta, M; “Comprehensive Overview of Retail Formats and Visual Merchandising suitable in Indian Socio-Cultural Environment”; Proceedings of AICTE Sponsored National Seminar on “Marketing in the Digital Era”, organized by Sona School of Management, Salem held on September 15-16, 2006
  • Datta, D & Datta, M; “The Virtuous Cycle: A Systematic Approach towards HR Branding”; Proceedings of National HR Conference on “The Role of HR in Enhancement of People Capability and Capacity” organized by the Department of Management Studies, New Horizon College of Engineering, Bangalore held on September 1-3, 2006 at Bangalore, Karnataka, published (ISBN: 81-7446-499-9) by Excel Books

Journals / Articles / Case Studies / Working Papers:

  • “A Case Study on How Café Kabira – A Neighborhood Café Adopted Nonconformist Approach towards Creating Unique Service Marketing-Mix Strategies” ; IOSR – Journal of Business and Management (ISSN: 2319-7668), 2018
  • “An Empirical Study on Brand Awareness and Consumption Pattern of Edible Oil in Kolkata; AIMT Journal of Management (ISSN: 2277-4076) (Vol: 3, No. 1&2), January – December, 2014
  • “Understanding the Heuristics of Job Seeker: A Comparative Study between Job Portals and Consultancy Agencies; JIS Management Vista (ISSN: 0974-0872) (Vol: VIII, No. 2),  January – June, 2014
  • “A Study on Efficiency of Retail Grocery Outlets: A Super Efficiency Approach”; FOCUS, The International Journal of Management Digest(ISSN: 0973-9165) (Vol: 6 No. 2), Special Issue October 2010-March 2011
  • “The Convergence of Marketing and HR: Breaking the Existing Epistemological Frontier”; GBS@Work August edition (Issue#GBS/GW/0006)
  • “Development of a Scale to Measure the Influence of Cultural Dimensions on Purchase Heuristics”; Globsyn Management Journal (ISSN 0973-9181); July-December 2009; Vol 3, Issue 2
  • “Exploration of Connection between Culture, Corporate Communication and Consumption with the help of Focus Group: An Empirical Study”; Indian Journal of Marketing (ISSN 0973-8703); May, 2009; Volume: XXXIX, NUMBER 5
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players proposing the use of Data Envelopment Analysis”; FOCUS, The International Journal of Management Digest(ISSN: 0973-9165)
  • “A Study of Local Diversities in Retail Purchase Behaviour of Apparel”; SAMADHAN, the solution (The Journal published by Institute of Productivity & Management, Lucknow; ISSN NO. 0974-3316); Jan-June, 2008, Volume 11
  • “Construction of Appropriate Scale for Comprehending the Impact of Cultural Heterogeneity in Purchase Heuristics”; ACCESS, The Journal of New Horizon College of Engineering; November 07; Vol. 1, Issue 1
  • “The Convergence Model: Product Evolution Stages and Investment Strategies”; Globsyn Management Journal (ISSN 0973-9181); July’07; Vol. 1, Issue 2
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery”; Kindler, The Journal of Army Institute of Management Kolkata (ISSN 0973-0486); January-June 2007; Vol-VII, NUMBER 1
  • “Data Envelopment Analysis: A modern approach towards measuring retail trade efficiency”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur); January-March 2007; Vol. IV, No.: 1
  • “Role of Emotion-Quotient – An Overview”; The Manager Today, Journal of Management Science, Faculty of Management Studies, Dr. B. C. Roy Engineering College, Durgapur; January-March, 2006; Vol. I, No.: 1
  • “A Comprehensive Study on Strategic Imperatives of Online Marketing”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur); January-March, 2006; Vol. II, No.: 1
  • “Interpretation and Implications of Conflict Management in Organization”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur) April-June, 2005; Vol. I, No.: 2
  • “Brand or noBrand: Why do we buy brands and not the generic counterparts?”; EIILM Journal of Management; January’05; Vol. 1, Issue 1

Presentations – Conferences / Seminars:

  • “How small scale initiatives could create economic value? –  A Case Study on Benshull Haat, Kolkata”, International Business Research Conference on Meeting Global Challenges Through Innovation in Management, Technology and Tourism organized by DSMS College of Tourism & Management held on March 9, 2018
  • “An Empirical Study on Street Entrepreneurship at TERRITI BAZAAR”, International Business Research Conference on Meeting Global Challenges Through Innovation in Management, Technology and Tourism organized by DSMS College of Tourism & Management held on March 9, 2018
  • “How Social Empowerment Initiatives Could be Embedded into Economic Value Creation? – The Social Entrepreneurship Case Study on Toto Café, Kolkata”, 2nd Annual Conference on Current Strategies and Innovative Practices of Business and Banks in the Digital Epoch organized by St. Joseph’s College, Cuddalore held on February 17, 2018
  • “Exploring the Impact of Cultural Congruity and Acculturation on Purchase Heuristics: A Study from Multi-cultural Indian Perspective”; Marcon held on December 18-20, 2014 at Indian Institute of Management, Calcutta
  • “Interpreting the Influence of Semiotics on Marketing Communication and Branding”; International Marketing Conference held on December 16-17, 2014 at International Management Institute, Kolkata
  • “Comprehending Influence of Cultural Heterogeneity in Purchase Heuristics to Ensure Sustainable Development in the Era of Globalization”; 9th Annual London Business Research Conference held on August 4–5, 2014 at Imperial College, London, UK
  • “Leveraging E-Marketing for Customer Value Creation; International Conference on Global Issues and Managerial Interventions to Chase – Vision 2020 : Global Strategic View (GIMIC) organized by Asian Business School, Noida held on 19th July, 2014 at Noida, India
  • “STP Analysis of Organized Non-Fashion Retailing – A Case Study on Tesco, UK”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India
  • “Commercialization and Brand Building of Birmingham City Football Club”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India
  • “The twists and turns of MG motors, UK”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India
  • “Importance of Cultural Heterogeneity in Purchase Heuristics: An Empirical Study”;1st International Conference on Business Applications and Management Issues (ICBAMI) organized by Faculty of Management Studies, BC Roy Engineering,College,Durgapur, India held on January 10-11, 2012 at Durgapur, India
  • “A study on Factors Influencing Purchase Behaviour of Ethnic Groups from Multi-ethnic Indian Perspective”; 5th Doctoral Colloquium organized by IIM Ahmedabad held on January 7-8, 2012 at Ahmedabad, India
  • “Incorporation of Cultural Heterogeneity in Marketing Strategy Framework: Introducing Concept of “Culture Mosaic”; 7th SIMSR Asia Marketing Conference organized by K.J. Somaiya Institute of Management Studies & Research, Mumbai held on January 6-7, 2012 at Mumbai. India
  • “Focus Group Study on Relationship between Cultural Heterogeneity and Purchase Heuristics in Multi-cultural Environment”; 1st International Conference on Business, Strategy & Management (ICBSM) organized by Veloxian learning & Consultancy and American Hospitality Academy, USA held on June 25, 2011 at Kolkata, India
  • “Impact of Organized Grocery Retail on its Unorganized counterpart in Culturally Diverse Marketing Environment: An Indian Study”; 2011 SIBR Conference on Interdisciplinary Business & Economics Research organized by Society of Interdisciplinary Business Research held on June 16-18, 2011 at Bangkok, Thailand
  • “The Virtuous Cycle: Creating Employee Value Proposition for Employer Branding”; 12th Nirma International Conference on Management (NICOM) on “Strategic Human Resource Management and Entrepreneurship in the Changing Business Scenario” organised by Nirma Institute of Science and Technology, Ahmedabad held on January 8-10, 2009 at Ahmedabad, India
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players proposing the use of Data Envelopment Analysis”;International Conference on “Doing Business in India” organized by IFIM Business School, Bangalore held on December 18-19, 2008 at Bangalore, India
  • “Comprehending the Pattern of Cultural Heterogeneity in Purchase Heuristics in the Context of Indian Market”;3rd International GABER Conference organized by Global Academy of Business and Economic Research held on September 17-19, 2008 at Orlando, Florida, USA
  • “A Study of Cultural Heterogeneity in Purchase Heuristics in Indian Multicultural Scenario”; 11th Nirma International Conference on Management (NICOM) on “Strategies and Trends in Marketing: A New Economy Perspective” organized by Nirma Institute of Science and Technology, Ahmedabadheld on January 9-11, 2008 at Ahmedabad, India
  • “Interpreting Cultural Heterogeneity in Purchase Heuristics from multi-ethnic Indian subcontinent Perspective”; 9th South Asian Management Forum with theme“Management for Peace, Prosperity and Posterity”organized by Association of Management Development Institutions in South Asia (AMDISA) hosted by North South University, Dhakaheld on February 24-25, 2007 at Dhaka, Bangladesh
  • “An Introspective Study of Local Diversities in Retail Purchase Behaviour to formulate Retail Strategy for the Global Players”; International Conference on Marketing in the new Global Order organized by Indian Institute of Management, Indore held on December 18-20, 2006 at Indore, India. [No. of references: 15; No. of times featured in SSRN’s Top Ten download list: 3 times – 22nd January 2010, 30th December 2010, 6th January 2012]
  • “Comprehending Influence of Cultural Heterogeneity in Purchase Heuristics to Ensure Sustainable Development in the Era of Globalization”; UGC-Sponsored National Seminar on “Trends in Contemporary Management Functions” organized by Master of Business Administration (MBA), Department of Commerce and Farm Management, Vidyasagar University, West Bengal held on March 23 and 24, 2011 at Medinipur, West Bengal.
  • “Understanding Consumer Purchase Behaviour of Television in the context of Emerging Indian economy By Using Fuzzy Self Organizing Map as a Market Segmentation Technique; 3rd IIMA Conference on Marketing Paradigms for Emerging Economies organized by Indian Institute of Management, Ahmedabad held on January 7-9, 2009 at Ahmedabad, Gujarat
  • “Discovering Stock Price Prediction Rules of Bombay Stock Exchange Using Rough Fuzzy Multi-Layer Perception Networks”; National Conference on “Forecasting Financial Markets in India” (FFMI-08) organized by Vinod Gupta School of Management, Indian Institute of Technology,Kharagpur held on December 29-31, 2008 at Kharagpur, West Bengal
  • “Interpreting Cultural Heterogeneity in Purchase Heuristics from Multi-ethnic Indian Subcontinent Perspective”; Doctoral Theses Conference organized by ICFAI Business School, Hyderabad held on March 7-8, 2008 at Hyderabad, Andhra Pradesh
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players Proposing the use of Data Envelopment Analysis”; 3rd SIMSR-ASIA Marketing Conference organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai held on January 6-7, 2008 at Mumbai, Maharashtra
  • “Beyond Box Office: An Integrated Creative Model of Promotion and Alternative Revenue Generation for New Age Movies”; National Conference on Creativity and Innovation in Management” organized by ICFAI Business School, Kolkata held on January 16-17, 2007 at Kolkata, West Bengal
  • “Comprehensive Overview of Retail Formats and Visual Merchandising suitable in Indian Socio-Cultural Environment”;AICTE Sponsored National Seminar on “Marketing in the Digital Era”, organized by Sona School of Management, Salem held on September 15-16, 2006 at Salem, Tamil Naru
  • “The Virtuous Cycle: A Systematic Approach towards HR Branding”; National HR Conference on “The Role of HR in Enhancement of People Capability and Capacity” organized by the ‘Department of Management Studies, New Horizon College of Engineering, Bangalore held on September 1-3, 2006 at Bangalore, Karnataka
  • “13P’s of Holistic Marketing-mix: A new orientation in Marketing Convergence”;National Seminar on “Corporate Reincarnation: Reaching New Horizons” organized by RIMS, Rourkela held on February 25, 2006 at Rourkella, Odisha

FDP / MDP / Workshop

  • Conducted 2-day MDP for BENFED titled “Rural Marketing – Challenges & Opportunities” in 2016
  • Faculty Development Program (FDP) on Innovation and Entrepreneurship organized by Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology, Kharagpur supported by Department of Science & Technology (DST), Government of India held in August, 2014
  • Conducted MDP on Data Analytics in the Field of Marketing for the entrepreneurs and professionals in 2011
  • Conducted MDP on Entrepreneurial Growth at BNCCI for the Entrepreneurs under Bangla Swanirbhar Karmasansthan Prakalpa Sponsored by Directorate of Youth Services, Govt. of West Bengal in 2008-2010
  • Conducted MDP on Service Marketing at Oriental Bank of Commerce for the Branch Managers and Officers in 2007
  • Conducted Orientation Training Programme for Management Trainees on Marketing Management at MSTC Ltd., a Govt. of India Enterprise in 2005
  • Certification course on Digital Marketing from Seven Boats Info-System Pvt. Ltd. in 2014
  • Workshop on Teaching Methodology organized in collaboration with the American Center and Techno India Group, Kolkata, at Techno India, Salt Lake Campus, from 14th to 23rd July, 2008
  • MHRD/AICTE sponsored short-term course on Statistical Modelling for Data Analysis offered by Indian Institute of Technology, Kharagpur at Vinod Gupta School of Management during 30th June to 13th July, 2008
  • Workshop on Teaching Methodology organized in collaboration with the American Center and Techno India Group, Kolkata, at Techno India, Salt Lake Campus, from 9th to 13th June, 2008
  • One-Day Seminar on Data Analysis Using SPSS organized by National Institute of Technology, Durgapur held on 8th February, 2008
    MDP on Data Analysis in the Field of Marketing for the entrepreneurs and professionals

Consultancy

  • 2015-2018: Acted as consultant for a number of startups including wottajob.com, 60fixty.com, spookybin.com, PEMC, art4lyf.com, DevilYou, Sapo herbal detergent, Ghar ki Khana
  • 2004-2010: Undertaken multiple consultancy assignments as the founder of consultancy firm Progoti Education and Management Consultancy
    Training
  • 2019: Conceptualised Globsyn Employability Enhancement Programme (GEEP) for under graduate students and conceived and conducted 60-hour Digital Marketing session

Teaching

  • 2006-2010: Taught various papers such as General Marketing, Consumer Behaviour, Managerial Effectiveness, Business Communication, Product and Brand Management, Customer Relationship Management, Marketing Research and Quantitative Methods as Guest Faculty in various institutions like Balaji Indian Institute of Modern Management (BIMM), Pune and ICFAI Business school (IBS), Kolkata

Awards &Achievements

  • 2008: Awarded ‘Best Paper Award’ at National Conference on “Forecasting Financial Markets in India” (FFMI- 08) organized by Vinod Gupta School of Management, Indian Institute of Technology Kharagpur held on December 29-31, 2008
  • 2008: Awarded ‘Best Paper Award’ at International Conference on “Doing Business in India” organized by IFIM Business School, Bangalore held on December 18-19, 2008
  • 1998: Awarded Gold Medal for standing first in Bachelor of Printing Engineering Final Examination in Jadavpur University
  • 1998: Awarded IEE-Calcutta Centre Gold Centred Silver Medal for securing the highest marks in elective paper (Electronic Publishing) in Jadavpur University

Dr. Tanushree Chakraborty

Journals / Articles / Case Studies / Working Papers:

  • Self-Help Groups and Microfinance— Issues in Gender Empowerment”Empowerment and her Story: an Agamic Vision 2010, edited by Dr. Amita Bagchi, Centre for Women’s Studies, North Bengal University ISBN:978-81-906600-1-3 2010
  • “Women Empowerment: National Policy for the empowerment of Women 2001, Mainstreaming gender in development process, UNDP guidelines of mainstreaming gender, Gender Development Index, Gender Empowerment Measure” and “ Economic Liberalization and impact of women micro credit and women’s self-help groups” Text Book Writing on Women’s Studies General Course of Calcutta University at Women’s Studies Research Centre, University of Calcutta Forthcoming
  • Women Studies Research Centre, University of Calcutta as (teaching post, Fulltime contractual post of UGC) 2013 to 2018
  • Research Coordinator for the project “Social Discrimination, Access to Credit and Women’s Empowerment”funded by National Commission for Women, New Delhi 2015-2017
  • Research associate for the project “Vulnerability of Tribal Women in terms of Social Discrimination and Livelihood with respect to State Policies: Study of three States in Eastern India”,funded by Indian Council of Social Science Research, New Delhi 2015-2017
  • Programme Coordinator for the project “Institutionalization of SODIS with Focus on Community Health Communication and Green Architecture as a Solution of Bottle Exposure Space” funded by the SOLAQUA Foundation, Switzerland and guided by The Swiss Federal Institute of Aquatic Science and Technology(Eawag), Switzerland, Women Studies Research Centre, University of Calcutta 02.07.2012 to 30.04.2013
  • Research Assistant for the UGC UPE project titled “Women, Work and Empowerment in Post Independent Bengal: Two Case Studies” Department of History, University of Calcutta 02.04.2012 to 30.06.2012
  • Project Coordinator for the DelPHE project “Exploring the Relationship between Women’s Political Empowerment and Poverty Reduction” funded by the Development Partnerships in Higher Education Women Studies Research Centre, University of Calcutta 03.12.2008 to 30.12.2011
  • Project AssociateWomen Studies Research Centre, University of Calcutta 02.02.2006 to 02.12.2008
  • Dr. Tanusree Chakraborty ,“Proxy Women’ or Empowered Politicians: Democratic Decentralization & Panchayati Raj Institutions in Rural India”, Published in the journal, “Politics & Governance”, Vol. 3, No. 4, October-December, 2014
  • Dr. Tanusree Chakraborty , “Women’s Economic Empowerment: Self Help Group and Microfinance”, Published in the journal, “Women’s Studies: Various Aspect” (Book), edited by Dr. Basabi Chakraborty, Urbee Prakashan, Kolkata, 2014
  • Dr. Tanusree Chakraborty, “Self Help Groups, Micro-finance and Women’s Empowerment: Case Study of Purulia”, Published in the journal, “The Micro FINANCE REVIEW”, Vol-IV, No-1, Jan – June, 2012
  • Dr. Tanusree Chakraborty, “Sthanio Swayatya Shasane Nari”, Published in “Empowerment and Her Story: An Agamic Vision” 2010, edited by Dr. Amita Bagchi, Centre for Women’s Studies, North Bengal

Presentations – Conferences / Seminars / Event:

International

  • Joint Coordinator for the project “Gender Dimensions of the Urban Labour Market: Investigating the terms of Women’s Inclusion and Exclusion” with Prof. Ishita Mukhopadhyay, Ms. Indrani Mazumdar, Dr. Neetha. N. Pillai.funded by Centre for Women’s Development Studies, New Delhi 2015-2016
  • Coordinator for the Project “STEP AGAINST TRAFFICKING”. Statistical Data Analysis and compilation of report by Women’s Studies Research Centre, C.U. It is being initiated by SANLAAP in collaboration with Women’s Studies Research Centre, University of Calcutta, sponsored by FADV 2015-2016
  • INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES Colombo, Sri Lanka ““Proxy Women” or Empowered Politicians: A qualitative study of effectiveness of seat reservation and elected women’s participation in Indian local governance” March 25-26, 2014
  • Individual Grants Program, Sir Ratan Tata Trust Seventh Annual Poverty and Social Protection international Conference Tomorrow People Organizatio n’s at Bangkok,Thailand “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of three Districts in West Bengal, India”March 9-11,2014 UGC
  • Scotland Malawi Partners hip’s event Edinburgh ‘Gender Equality and Female Empowerment’. The focus of the event was to explore the contribution of Scotland- Malawi community links towards Millennium Development Goal 3-to promote gender equality Novemb er 1, 2011 DFID,British Council
  • Visit the Department of Social Sciences at Oxford Brookes University, Oxford, UK to participate in a two day research meeting on ‘Gender,Politics and Poverty’ and to participate in a series of meeting and academic exchanges Oxford Brookes University, Oxford, UK “Women empowerment in rural India”.Novemb er 2–4,2011DFID, British Council

National

  • Three-day conference on Eco-friendly Women Entrepreneurship: Panacea or Myth in Development on a project “Promoting Eco-friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, Kolkata, University of Calcuttapaper titled “Entrepreneurial Development: Myth or Panacea for Women’s Empowerment from the lens of Sen’s Capability Approach”March 14-16, 2019 U.S.A.
  • Panel Discussion on a project “Promoting Eco- friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, Department of Economics, University of Calcutta Viability of Entrepreneurship as a move towards women’s empowerment under social vulnerabilities in India November 23rd, 2017 U.S.A.
  • “Dissemination Workshop on Baseline Survey of Trafficking”Women’s Studies Research Centre, University of Calcutta Draft report on Baseline Survey of Trafficking , in 34 villages of 4 blocks, Basirhat-I, Swarupnagar, Hingalgunj & Hasnabad of North 24 Parganas District 15.12.2015
  • 56th Annual Conference of the Indian Society of Labour Economics at the Department of Management, Birla Institute of Technology (BIT), Mesra,“Involuntary Employment! An Exploration in Railway December 18‐20, 2014. Ranchi and the Eastern Regional Centre of the Institute for Human Development (IHD‐ERC), Ranchi Hawking in West Bengal, India”
  • Urban Women in Contemporary India by the Centre For Urban Economic Studies, Calcutta University “Self-Help Groups and Microfinance— Issues in Gender Empowerment”February15, 2014
  • XIV National Conference on Women’s Studies on Equality, Pluralism and the State: Perspectives from the Women’s Movement Gauhati University “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of Three District in West Bengal” February 4-7, 2014
  • Dynamics of Development and Discontent UGC Sponsored National Seminar on Organised byTufanganj MahavidyalayaTufanganj, Cooch Behar “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of Coochbehar District in West Bengal” September27-28, 2013
  • “Tribal Women in India” Women’s Studies Research Centre, University of Calcutta “Micro-credit Vs Self- Help Groups among Tribal Women in West Bengal” March 23, 2013
  • One Day International Conference on “Women’s Political Empowerment and poverty Reduction Women’s Studies Research centre, University of Calcutta“Women’s Political Empowerment and poverty Reduction in rural India” August 30, 2011
  • Reservation Debate in Indian Politics Women’s Studies Research Centre, Calcutta University in collaboration with Women’s Studies and Development Centre, Delhi University “Women In Politics: Reservation Debate” August 03, 2011
  • One Day Workshop “Exploring the Relationship between Women’s Political Empowerment and Poverty Reduction” involved women urban municipal councilors of Ten Urban Municipalities of West Bengal Women’s Studies Research Centre and Supported by Institute of Local Government and Urban Studies (ILGUS) “Definition and Measurement of Poverty” December 10, 2010
  • Regional Workshop on Women and Work centre for Women’s studies and Department of Economics, North Bengal University “Microfinance, SHG and Women’s Empowerment” March 26, 2008
  • Regional Workshop on Women and Work centre for Women’s studies and Department of Economics, North Bengal University “Unequal Pay for Men and Women: Wage Differences” March 26, 2008
  • Researchers’ meeting held at Ford Foundation Delhi, organised by IFMR, Centre for Microfinance “Microfinance, SHG and Women’s Empowerment” March 28, 2008

Others :
Papers Accepted In International Conference/ Seminar

  • “10th International Language and Development Conference” in partnership with the PRAESA, Language and development Conferences, United Nations Educational, Scientific and Cultural Organization, AFRICAN UNION, ACALAM,UNION AFRICAINE Cape Town, South Africa at the Lagoon Beach Hotel:“Language of Development and Women’s Empowerment” October15-17, 2013
  • RC32 Interim Conference for Session E: gender empowerment and microfinance: Theoretical and empirical perspectives Buenos Aires, Argentina :”Microfinance and Women’s Empowerment: A Study Across Social Groups in West Bengal” August 1—4, 2012

FDP / MDP

  • Attended the Faculty Development Program (FDP) on ‘NAAC – the road’ at Globsyn Business School, Amtala, from 8th May 2019
  • Faculty Development Program on Mordern Teaching and Learning Pedagogies for Management Education (MUST) on 13th March, 2019 Traning Conducted
  • Questionnaire framing, training module preparation, taking classes for the project Indo-US 21st Century Knowledge Initiative Programme. “Promoting Eco-friendly Entrepreneurship Development for Women in West Bengal”, funded by University Grants Commission (Ministry of Human Resource Development 2015-2018

Dr. Ranita Basu

Journals / Articles / Case Studies / Working Papers:

  • Ranita Basu, “How Organizational Stress is Affecting the Family Satisfaction of IT Workers”, International Journal of Creative Research Thoughts, Vol. 6, Issue-2, Seen: 2320-2882, April, 2018
  • Ranita Basu, “Emotional Intelligence and Work Satisfaction – A study on the employees working in various organizations”, International Journal Research Publications (Research Journal of Commerce & Behavioural Science-RJCBS) [Vol. 6, No. 2 (2016): 01 December 2016; ISSN 2251-1547]
  • Ranita Basu, a research paper entitled, “How Work-place Anxiety Affects the Work and Family Satisfaction of the Employees working in Private Sectors”, International Education and Research Journal [E ISSN No.: 2454-9916 | Vol. : 2 | Issue : 2 | Feb. 2016]
  • Ranita Basu, “Perceived Differences in Work-Family Conflict and Self-efficacy of Employees working in Private and Public Sector Enterprises”, Indian Institute of Psychometry on January-June session, 2010

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