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Globsyn Management Journal

  /    /  Globsyn Management Journal

Globsyn Business School has its dedicated EBSCO enlisted journal – The Globsyn Management Journal (GMJ) – an attempt to contribute to a better understanding of organisations and their functioning by presenting conceptually sound and methodologically rigorous articles which provide insights and advance knowledge on managerial, business and organisation issues.

Every issue of the journal carries a mix of research articles, book reviews, perspectives and interfaces. Research Articles are either analytical and/or empirical in nature and focus on the analysis and resolution of managerial issues in organisations. The ‘Book Review’ section presents reviews of select current books on various management domains.


Globsyn Business School
PS – Bishnupur, J.L. No. – 101
District – 24 Parganas (South)
Kolkata – 743 503

Phone: +91-33-6600 3600

Journal Abstracts

A Comparative Study on the Financial Performance and Market Concentration Analyses of the Selected Life Insurers in India


Joy Chakraborty
Assistant Professor (Finance and Accounts), Alliance School of Business, Alliance University, Bangalore, Karnataka, India


Dr. Partha Pratim Sengupta
Professor & Head, Department of Humanities & Social Sciences, National Institute of Technology, Durgapur, West Bengal, India



In the pre-reform era, Life Insurance Corporation of India (L.I.C.I) dominated the Indian Life Insurance market with a market share close to 100 per cent. But the situation drastically changed since the beginning of the year 2000. At the end of the FY 2012-13, there were 24 life insurance companies (inclusive of 1 public sector player, L.I.C.I) presently operating in India. The market share of LICI has also gone down drastically over the years to around 72 per cent at the end of FY 2012-13. The present paper is an attempt to compare the financial performance, solvency and the level of market concentration of the Indian life insurance sector viz-a-viz the four leading life insurers in India namely the LICI, ICICI Prudential Life Insurance Company Limited (ICICI Pru), HDFC Standard Life Insurance Company Limited (HDFC Standard) and SBI Life Insurance Company Limited (SBI Life) respectively, over a span of three successive FYs from 2010-11 to 2012-13. The former is the sole public-sector life insurance player, whereas the latter ones are dominant private-sector life insurance players in India with a market share of 4.72, 3.95 and 3.64 per cent respectively at the end of the FY 2012-13.


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An analytical study on Identification of the types of Indian Consumers in the Luxury Segment through Application of AIO Model


Dr. Sougata Banerjee
Department of Fashion Management Studies, National Institute of Fashion Technology, Kolkata, West Bengal, India


Ms. Jagriti Mishra
Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Kolkata, West Bengal, India


This paper is aimed to study the Indian Luxury Consumers on the basis of Activities, Interests and Opinions model. Twenty seven statements related to Activities, Interests and Opinions were subjected to a five point Likert scale. Four distinct types of consumers emerged from the exploratory factor analysis, namely young and secure, aware, quiet and introvert and family oriented. Further for better understanding of the psychographic aspects of the customers, the researchers choose four variables from four distinct components so extracted on the basis of highest factor loading, namely, thinking oneself young and energetic, giving vote in most of the elections, habit of regular online purchases and enjoy spending time with family and some hypothesis were formulated to understand its dependencies on three important demographic factors namely occupation, annual income and educational qualifications. Chi square Test was done on all the twelve hypothesis so formed and logical conclusions with justifications were drawn after accepting or rejecting the hypothesis statistically.


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A study on employees perception towards employee engagement


Dr. Madhulika Gupta
Head of Department , Dr. D.Y. Patil Centre for Management and Research, Pune


Employee Engagement is the level at which employee dedication, both emotional and rational subsist in relation to achieve the mission, and vision of the organization. The knack of the organization to achieve its objective mainly depends upon the efficacy of its Employee Engagement Programme. Therefore it requires immense planning and concern to formulate and execute Employee Engagement strategies. The main Objectives of the paper are to study different employee engagement tools, to find out the Impact of & need for improving employee engagement & to know the attitude of employees towards the Employee Engagement and to understand the complexities therein. The paper takes into consideration primary data through questionnaire method, in which information is obtained with the help of questionnaire which is prepared exclusively for specific purposes. Primary data is collected by interviewing the employees of 3 companies i.e. Exide, Ador Fontech and Tata Motors with structured questionnaire method. Sample Size being 50, sampling Method used is Convenience Sampling Method. The major findings of the paper are that a thriving employee engagement assists to generate a community at the place of work not just an employees. Engaged employees experience a strong emotional connection to the organization. Employees’ involvement in companywide initiatives, educational opportunities and open communication each, are identified as vital tools of Employee Engagement.


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The Dalits : A Fresh approach towards interpreting their experience of reality


Gouranga P. Chattopadhyay
Emeritus Professor of Academy of Human Resources, Independent Organisational Development Consultant and Personal Counsellor


This article focuses on the psychological consequences of oppression in the form of caste based discrimination in India. These psychological consequences are described as processes in the minds of the oppressed people, processes that often are unconscious. First the position of the so-called untouchable castes (Dalits) is described. Then a report is presented of a Group Relations Conference (which is a temporary experiential learning institution), during which Dalitleaders, who have taken the responsibility to fight for human rights of their brother Dalits, met executives of other humanitarian organizations and managers from business houses. During this conference, the Dalits were able to identify unconscious processes based on oppression that were interfering with the effectiveness of their organizations.


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Texmaco: How the multi-discilpline, multi-unit engineering and infrastructure company turned its fortunes


Dr. Subhendu Dey
Former Dean, Globsyn Business School, Kolkata, West Bengal, India


The case traces the turnaround story of TEXMACO, one of the largest manufacturers of railway freight cars in India. The company, which started producing freighom this critical situation, the able leadership of the top management put it back on the right track.


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Contributing to the Globsyn Management Journal

Globsyn Management Journal invites original contributions from both academicians and practitioners on various management, business, and organisational issues. The journal welcomes research-based articles on topics of current concern. Articles, based on theoretical or empirical research or experience, should illustrate the practical applicability and/or policy implications of the work described. Each article is refereed.


Guidelines for Authors

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