Author: Jonathan

Tips to chase-away those Pre-CAT Blues

CAT (Common Admission Test) is one of the toughest competitive exams in India, which is going to be conducted this year on November 24. This exam not just tests your intellect but your ability to manage your time, speed and accuracy, along with concentration and presence of mind during the exam. Clearing this exam successfully […]

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Role of Simulation in Management Education

Simulation is an imitation of certain operations of a system. In the modern era, simulation is widely used in the field of education. Earlier this approach was used in military and aviation industries to maximize safety during the training, while minimising the risk. Later it was adopted in several other fields, like education – especially, […]

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The Cost of Commuting to Work

In today’s high paced world, the aspect of commuting plays a very important role in job searches and career selections. The time taken and the money involved in commuting to work, plays a significant role in deciding whether a job is desirable or not. Many people while looking to buy a house prefers to live […]

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The Blue Ocean Strategy – Venturing into Virgin Markets

Over years companies have taken bold strategic moves to dwell into the market, create uncontested market space and make the competition irrelevant. How do they do it? What strategy do they adopt? Consider the remarkable strategic moves made by two corporate giants: 1) Ford Motor Co. In the 18th Century, the automobile industry was in […]

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Management Function & Organizational Behaviour – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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Durga Puja – A Management Case Study

Durga Puja, the mother of all socio-cultural festivals, commemorates the homecoming of goddess Durga. Closest to the hearts of every Bengali household, the festival embellishes religiosity, spirituality and emotions. However, the festival not only blends the essence of religion and spiritualism in the air, but it also amalgamates huge marketing opportunities and branding strategies of […]

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IT for Managers – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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Imposing a Ban on SUPs: An only solution?

On the 73rd Independence Day of India, the Prime Minister of the country, Shri Narendra Modi appealed to all his countrymen to put their effort wholeheartedly towards the mission of making the country free from SUPs, i.e., Single-Use Plastics. Following his appeal, India imposed a nationwide ban on SUPs from October 2, 2019, which incidentally […]

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7 Tips to ace Campus Placement

Campus Placements are the corridors through which students walk into the corporate world. Securing the first job is every student’s dream, and campus placements are the platforms which make that dream come true. It opens up a lot of opportunities for the students as well as it paves the road for a rewarding career. However […]

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OTT Services – A Game Changer for Young Managers

Scenario 1: Mr. Jignesh was extremely frustrated with the local cable TV operator because of their labyrinth of rules and regulation regarding channel selections. Whenever he wanted to watch a cricket match which was not broadcasted in any of the channels he subscribed, he was forced to contact his local cable operator for subscription. Realizing […]

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