Blog

Consumerism is a shame of Marketing

January 31, 2023

The consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent…

Organizational Culture and Climate

January 23, 2023

Culture consists of a set of values and beliefs which helps to reinforce work groups and communities. It applies to…

Statistics: The Grammar of Science

January 17, 2023

Statistics is, basically, the study of data. It is to decision-making what pathology is to medicine; it provides the body…

Business Analytics: Applications across all Verticals of Business

January 9, 2023

For decades, businesses have relied on the standard practice of gathering data and crunching it in an attempt to predict…

Trust Must Triumph Employment Blues

January 2, 2023

When the year 2022 began it was hoped that putting pandemic blues behind, the employment scenario will turn stable. This…

Understanding the Brand Battlefield

December 26, 2022

Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single…

Ushering in Festival of Lights with Ummeed 2022

December 20, 2022

The members of Kalyani Youth Leadership Forum as a part of their ‘Care for Society’ activities celebrated the contribution of…

Analyze Your Way to Success

December 14, 2022

‘Business Analytics’ is the process of using statistical tools and technologies to analyze historical data and gain important insights which…

Blood Donation Camp at Globsyn Business School

October 7, 2022

With the ethos of ‘Care for Society’ firmly embedded in its philosophy, student volunteers of Kalyani Youth Leadership Forum (KYLF),…

Celebrating Independence Day with the Visually Impaired

September 8, 2022

Globsyn Business School (GBS) celebrated India’s 76th Independence Day with the visually impaired students of Calcutta Blind School. Student volunteers…