Consumerism is a shame of Marketing
The consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent…
Organizational Culture and Climate
Culture consists of a set of values and beliefs which helps to reinforce work groups and communities. It applies to…
Statistics: The Grammar of Science
Statistics is, basically, the study of data. It is to decision-making what pathology is to medicine; it provides the body…
Business Analytics: Applications across all Verticals of Business
For decades, businesses have relied on the standard practice of gathering data and crunching it in an attempt to predict…
Trust Must Triumph Employment Blues
When the year 2022 began it was hoped that putting pandemic blues behind, the employment scenario will turn stable. This…
Understanding the Brand Battlefield
Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single…
Ushering in Festival of Lights with Ummeed 2022
The members of Kalyani Youth Leadership Forum as a part of their ‘Care for Society’ activities celebrated the contribution of…
Analyze Your Way to Success
‘Business Analytics’ is the process of using statistical tools and technologies to analyze historical data and gain important insights which…
Blood Donation Camp at Globsyn Business School
With the ethos of ‘Care for Society’ firmly embedded in its philosophy, student volunteers of Kalyani Youth Leadership Forum (KYLF),…
Celebrating Independence Day with the Visually Impaired
Globsyn Business School (GBS) celebrated India’s 76th Independence Day with the visually impaired students of Calcutta Blind School. Student volunteers…