PGDM – Business Analytics

AICTE Approved PGDM in Business Analytics Course in Kolkata

One of the most sought after Business Analytics PG courses in India, Globsyn Business School’s AICTE (Ministry of Education, Government of India) approved Post Graduate Diploma in Management – Business Analytics (PGDM – Business Analytics) curriculum provides in-depth knowledge of analytical concepts, techniques, and their applications in improving business decisions. The objective of the programme from GBS – leading MBA colleges in Kolkata – is to facilitate in-depth exposure to the students regarding methodologies and practices of Business Analytics and to prepare them for the emerging needs of industry in the various functional domains. After brainstorming throughout the day in the classrooms, students can retreat to their on-campus accommodation, the GBS hostel facility, where they can relax in the air-conditioned lounge or reenergize themselves in the games room.

In today’s corporate world data driven decision making is the most sought-after industry skill. The PGDM – Business Analytics programme will focus on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems. Based on Globsyn’s triad of Innovation, Research and Technology, this extremely enriched PGDM course in Kolkata is intended to help students gain skills to excel in the fast paced business world by learning how to leverage data and analytics to make better business decisions.

Geared to help students keep pace with changing market dynamics and make better strategic business decisions informed by real metrics and insights, this programme is amplified with the finest business analyst training, ready access to up-to-date, high-quality data and analysis, which will shape them into ‘industry relevant managers’ of the global knowledge economy.

Duration: 2 years Full Time Programme.

PGDM in business analytics

Program Educational Objectives

  • To provide graduates with a comprehensive knowledge of business analytics and its application in the diverse contexts of business
  • To produce management graduates who can solve business problems in real-world situations by applying analytical skills to make effective decisions
  • To produce responsible managers who have high regard for personal and organizational integrity in pursuit of sustainable development
  • To enable graduates to demonstrate critical thinking, creativity, and innovation to emerge as business leaders and entrepreneurs in the analytical domain
  • To equip students with effective communication skills, team spirit, and social values to meet the diversified needs of the industry


Foundation ProgrammeCoverage: Academic Sessions, Non-Academic Sessions, Corporate Connects, Employability Enhancement Sessions
Mode: Blended Mode – Online and Face to Face
Core CoursesCoverage: Python, R, Data Management, Cloud Computing, Artificial Intelligence, Natural Language Processing, Machine Learning, Cyber Security, Economics, Quantitative Techniques, Operations, Business Research Methods, Finance, Marketing, HR, etc.
Mode: Lectures supplemented by Online Learning, Live on-site projects, Experiential Learning and Case Studies
Schools of ExcellenceSpecialization I: Business Analytics
Specialization II: Finance / Marketing / HR / Operations Management
Mode: Lectures supplemented by Online Learning and Case Studies


Semester I

Sl. No.Courses
1Financial & Management Accounting
2Managerial Economics
3Quantitative Methods - I (Applied Statistics)
4People & Performance
5Marketing Management
6Business Communication
7Spreadsheet Modeling with Excel
8Programming with Python
9RDBMS & Datawarehouse
10Professional Skills Development - I
Semester II

Sl. No.Courses
1Financial Management & Corporate Finance
2Quantitative Methods - II (Operations Research)
3Global Business Strategy
4Operations Management
5Financial Modelling using Excel
6Machine Learning - I
7Big Data Management
8Market Research
10Data Visualisation
11Cloud Technology
12Digital Transformation & Strategy
13Programming with R
14Professional Skills Development - II
Summer Internship Program

Semester III

Sl. No.Courses
1Natural Language Processing (NLP)
2Machine Learning - II
3Artificial Intelligence & Deep Learning
4Proficiency in Business tool – SAS, Orange 3 & Google Studio
5Cybersecurity & Cyberlaw
6Professional Skills Development - III
7Electives from School of Business Analytics (Major)
8Electives from School of Management (Minor)
Semester IV

Sl. No.Courses
1Business Ethics & Corporate Governance
2Data Governance & Data Ethics
3Blockchain & Industry 4.0
4Agile Project Management for Analytics
5Electives from School of Business Analytics (Major)
6Electives from School of Management (Minor)
7Disseration in Business Analytics Domain
Two Credits is allotted to Beyond Education Activities, which is spread across all four semesters.

Schools of Excellence

In the contemporary business landscape, each organization seeks to enhance the efficiency of their decision-making processes, and business analytics provides them with a competitive edge. To maintain a competitive advantage, businesses need to stay ahead of their competitors by leveraging cutting-edge tools to enhance efficiency and drive increased profits. Business Analytics plays a pivotal role in this endeavor by utilizing data analysis to enhance business performance. By analysing data from diverse sources, including customer behavior, with the help of statistical methodologies, data visualization tools and predictive modeling; businesses can identify patterns, trends, and opportunities and take data-driven decisions to streamline their operations and attain a competitive edge.

The School of Business Analytics Excellence, one of the specializations of PGDM – Business Analytics, is equipped with an innovative curriculum aligned with industry demands and trends, offers students an exceptional learning experience, along with access to the latest tools, real-world datasets, and engaging capstone projects.

The School of Business Analytics Excellence offers the following areas of study:

  • Spreadsheet Modeling with Excel
  • Programming with Python
  • RDBMS and Data warehouse
  • Financial Modelling using Excel
  • Machine Learning – I
  • Big Data Management
  • MIS and ERP
  • Data Visualization
  • Cloud Technology
  • Digital Transformation and Strategy
  • Programming with R
  • Natural Language Processing (NLP)
  • Machine Learning – II
  • Artificial Intelligence and Deep Learning
  • Proficiency in Business tool – SAS, Orange 3 and Looker Studio
  • Cybersecurity and Cyberlaw
  • Digital & Social Media Analytics
  • Marketing Analytics
  • Supply Chain Analytics
  • Econometrics and Time Series
  • Financial & Risk Analytics
  • Healthcare Analytics
  • Insurance Analytics
  • Retail Analytics
  • Speech Analytics
  • Blockchain and Industry 4.0
  • Agile Project Management for Analytics
  • HR Analytics
  • Ecommerce Analytics
  • Digital Product Design and Analytics
  • Agriculture and Environmental Analytics
  • IoT analytics
  • Web Scrapping
  • Quality Analytics

The School of Finance Excellence brings to management aspirants a perfect blend of theory and practices over Financial Management, Business Finance, and Accounts as the principal areas of coverage. Today there is an increasing emphasis on globalisation and multinational financial management which have been reflected in the curriculum. While many of the courses are analytical in approach, the finance specialization emphasises on adequate conceptual inputs for a strong foundation, applicability of the concepts, techniques and strategies through project and industry vertical based case studies built around real life problems. One of the primary objectives of the elective is to give the students a feel of ‘how to go about’ in the field of finance and foster an understanding of how financial decisions themselves can create can value for the firm.

The School of Finance Excellence offers the following areas of study:

  • Advanced Accounting & Taxation
  • Banking & Insurance Management
  • Investment Banking & Financial Services
  • Risk Management
  • Global Finance
  • Pricing
  • Security Analysis & Portfolio Management
  • Financial Statement Analysis
  • Mergers & Acquisitions
  • Rural Banking & Micro Finance
  • Behavioural Finance
  • Treasury Management
  • Valuation
  • Dissertation for Finance School of Excellence

* Not all papers are offered in all courses

As the world moves from being a sellers’ market to a buyers’ market, consumers have assumed a pivotal role in the structure of an organisation. Marketing specialization recognises the consumers as the fulcrum around which the plans and programs of an organisation revolves. Today’s market fashion’s itself according to the need of the hour. For example, marketing of ideas and services has become more important than marketing of products. The School of Marketing Excellence programme at Globsyn Business School, armed with an unbeaten course structure, live and industry vertical specific case studies, live projects, workshops, advertisement clubs and other creative pedagogic tools, represents an ideal gurukul to learn the intricacies of the today’s marketplace.

The School of Marketing Excellence offers the following areas of study:

  • Industrial Marketing
  • International Marketing
  • Marketing for Non-profit organizations
  • Relationship Marketing
  • Rural Marketing
  • Social and Environmental Marketing
  • Strategic Product & Project Pricing
  • Consumer Behaviour
  • Cross-cultural Marketing & Ethnographic Orientation
  • Logistics & Sales Force Management
  • Product Innovation & Management
  • Sales & Distribution Management
  • Services Marketing
  • Strategic Brand Management
  • Digital Sales
  • Marketing Research
  • Sports and Tourism Marketing in India
  • Innovation & Entrepreneurship
  • Brand Valuation
  • Marketing Policies and Operations
  • Marketing and Public Policy
  • Marketing & Business Ethics
  • Social and Digital Marketing & Analytics
  • Digital Marketing
  • Integrated Marketing Communication
  • Retail Marketing
  • Dissertation for Marketing School of Excellence

* Not all papers are offered in all courses

The cutting edge of an organisation ultimately depends upon the quality of its human resource and how effectively it is leveraged by the firm. To lead a successful organisation, Human Resource policies and practices must drive its strategic goals and help in their effective realisation. The HR specialization programme at Globsyn Business School covers compulsory courses, key concepts, issues, systems and tools relevant to the industry in the first year. In the second year, wider areas are taught in depth with industry specific ‘live’ case studies, GDs, management games, industry projects and other innovative pedagogic tools.

The School of HR Excellence offers the following areas of study:

  • Organizational Development & Change Management
  • Performance Management & Competency Mapping
  • Talent Acquisition & Retention
  • Compensation Structuring
  • Training & Development
  • Corporate Governance: HR Perspective
  • Cross-Cultural Management
  • Management of IR
  • Strategic HRM
  • Stress Management
  • Transactional Analysis
  • Dissertation for HR School of Excellence

* Not all papers are offered in all courses

The study of Operations Management is pivotal for a comprehensive understanding of ‘production – from inception to implementation’ in the commercial sector. The School of Operations Management Excellence at Globsyn Business School thrives to viably educate aspiring operation managers about the fundamental nitty-gritty involved in the management procedure – from learning the concepts of design, planning, arranging, staffing, driving and controlling, to settling on a strategy and running an implementation cohesively. The layered structure of the Operations Management specialization programme also covers a variety of industrial experiences, equal parts, academic disciplines. One of the primary objectives of this elective is to provide aspirants with high-quality teaching and research covering multifarious levels of managerial decision-making.

The School of Operations Management Excellence offers the following areas of study:

  • Operations Strategy
  • World Class Manufacturing
  • Service Operations
  • Total Quality Management
  • Logistics Management
  • Resource Management
  • Technology Management
  • Dissertation for Operations Management School of Excellence

* Not all papers are offered in all courses

Please be aware of AICTE’s eligibility criteria, admission policy and refund policy from the AICTE website, before applying for the PGDM – Business Analytics programme of Globsyn Business School.

Eligibility Criteria

To seek admission to the PGDM – Business Analytics programme, candidates need to:

  • Score of 50% and above in 10th, 12th, and Graduation (from a university recognized by the UGC / AIU)
  • Have a valid CAT/MAT/CMAT/XAT/ATMA scorecard with a minimum 50% cut-off

To know more, click here.

Frequently Asked Questions (FAQs)

Qualification for PGDM - Business Analytics course at GBS:
• 10th, 12th, and Graduation – 50% and above

Globsyn Business School accepts students with minimum 50% Cut-off (Percentile) in the entrance exams (CAT/MAT/CMAT/XAT/ATMA).

To apply for the PGDM - Business Analytics programme in Globsyn Business School, candidates must fill in the application form, mentioned below:

Admission to the PGDM - Business Analytics programme at Globsyn Business School is based on the scores achieved in CAT/XAT/MAT/CMAT/ATMA followed by Globsyn Admission Test (GAT), Group Discussion (GD), and Personal Interview (PI).

Candidates who are in their final year of a Bachelor's degree or its equivalent may apply, as long as they can provide evidence of meeting the minimum eligibility requirements, latest by September 30, 2024. Failure to meet this requirement may result in the rejection of their application from the Program.

To know more about the AICTE Approvals given to Globsyn Business School over the years, visit here.

To know more about NIRF submitted data on Globsyn Business School, visit here.

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To know more about Globsyn Business School’s Grievance Redressal Committee for Faculty and Staff, visit here.

To know more about Globsyn Business School’s PGDM – Business Analytics Fee Structure for 2024-26, visit here .

To know more about Globsyn Business School’s Mandatory Disclosures, visit here.

Globsyn Business School’s Corporate Relationship Program (CRP) team have always been arranging for Summer Internship Program (SIP) opportunities for the students.

The 8 – 10 weeks SIP opportunity is extended to all first-year students of the B-School, which allows them to contribute their knowledge, and enhance their cognitive and interpersonal skills, whilst providing the young minds with a first-hand exposure at working with various national and multinational business houses across various sectors in the global corporate world.

The image below lists the major recruiting companies who have been hiring students, over the years, during the Final Placement.

Globsyn Business School has a sprawling state of the art eight-acre campus located amidst a lush green landscape in the outskirts of Kolkata, which is well equipped with state-of-the-art modern facilities like Globsyn Student Home. Living in the Globsyn Student Home or hostel is an excellent way to kick start a student’s 2-year management journey at the B-School.

Globsyn Business School assists students who require hostel facilities in the vicinity of the Campus, with twin sharing rooms and all basic amenities.

Globsyn Business School believes in acknowledging excellence achieved by meritorious students in academic and extra-curricular pursuits and recognizing talent from a holistic point of view.

As a part of this ongoing initiative, the B-School offers various scholarships to its students in the form of National Scholarship Program (NSP), which recognizes merit from a broader perspective to include those who have excelled in non-academic areas. NSP provides two types of scholarships viz. ‘Kalyani Scholarships’ meant for students from economically disadvantaged background, and ‘Outstanding Achievers Scholarships’ designed for students achieving recognition or excellence in sports or culture/arts areas.

Globsyn Business School is committed to not only recognize the excellence achieved by its students, but also provide support and opportunities in their pursuit of various post graduate programmes.

As a part of this initiative students of GBS, over the years, have availed financial aid from these intuitions: State Bank of India, ICICI Bank, Axis Bank, Central Bank of India, Punjab National Bank, Bank of India, HDFC Bank, Union Bank of India, UCO Bank, Indian Bank, Canara Bank, West Bengal Student Credit Card Scheme, HDFC Credila, amongst others.