Business Resilience in the post COVID-19 World

The COVID-19 pandemic has been a ‘black swan’ event that has impacted nearly every facet of human life with major socio-economic impact. The world is undeniably facing a new, challenging and an unpredictable event with the outbreak of the pandemic. But with significant disruption comes great opportunities. The tireless researches in different domains are already at full swing for a better and more sustainable future. The need for an hour is to restore the economy and be resilient in a sustainable, but focused direction.

The pandemic has made every human self-sufficient and confident to fight the odds with new vigour and intelligence defining a new way of living in the ‘new normal’ of things. It has exposed the fragility innate in many of our current practices and constructs. But with significant disruption comes great opportunities. Economic recovery packages may be designed to “build back better”. This process means doing more than getting economies and livelihoods quickly back on their feet. Recovery policies also need to trigger investment and behavioural changes that will reduce the likelihood of future shocks and increase society’s resilience to them when they do occur. Central to this approach is a focus on well-being and inclusiveness.

While the World continues to reel under the impact of the crisis, this pandemic has stimulated lateral thinking and has compelled companies to rewrite their pathways for success. As businesses gear up to ease themselves into the post COVID-19 World, they are likely to face increased scrutiny from the stakeholders looking at the newer possibilities for optimizing the business operations.

The theme for ‘International Research Seminar 2020’ was ‘Business Resilience in the post COVID-19 World: Role of Integrated Management’, conceptualized to create an inclusive platform with corporate veterans, academicians, entrepreneurs and students, who deliberated and provided research-oriented findings in terms of the role of integrated management system for business sustainability in the post COVID-19 world. An Integrated Management System (IMS) integrates all the systems and procedures of an organization into one full structure, allowing an organization to function as a single unit with consolidated goals. Post COVID era would require such an integrated approach to become agile in their businesses.

This International Seminar focused on the implications of the pandemic on different segments of economy and importance of strategic resilience and integrated management for business sustainability.

Spread over multiple days, the Seminar was divided into four sessions of distinctive themes.

(a) Panel Discussion 1: “New Normal” Consumers and Business Resilience in an Era of Pandemic 

The pandemic has created a transformation in the lives of human being. It has changed the orientation of businesses and persuaded consumers to lead a new way of life. The “New Normal” consumers are different in their decision making processes from the pre-pandemic era, and hence it has an impact on different businesses including media and education. Entrepreneurship and employability in the era of pandemic has compelled businesses to become resilient to survive and sustain in this period of the “New Normal”. The panel deliberated on different businesses and marketing strategies and discussed how “New Normal” consumers would adapt and respond to different businesses.

(b) Panel Discussion 2: Economic, Social, Cultural and Technological Resilience to Achieve Sustainable Development Goals 

This Agenda represented a plan of action for people, planet and prosperity. It promoted development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encouraged the formalization and growth of micro, small and medium-sized enterprises, including through access to financial services, developed quality, reliable, sustainable and resilient infrastructure, including regional and trans-border infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all. It presented the opportunities offered by rapid technological change regarding the achievement and monitoring of the Sustainable Development Goals across the various economic, social and environmental dimensions. Cultural aspects have played a pivotal role for the 2030 Agenda to be successful. Cultural rights, heritage, diversity and creativity are core components of human and sustainable development.

(c) Panel Discussion 3: Are we ready for the Market Resilience in near Future?

The sudden outbreak of COVID-19 virus poses a troubling health crisis that the world is dealing with. In addition to the human effects, there is also a major economic impact felt globally. As viruses do not know boundaries, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 already encountered COVID-19 disruptions. Actions to handle the pandemic cycle and the economic downturn are emerging areas of focus for most companies over the next few months, whilst taking various risk management actions and a near-term future. When we stepped into the recovery process of the crisis, resilient leaders identified and reinforced important changes from “today” to “tomorrow” thought for their teams. They saw how significant COVID-19-related market and social changes created major uncertainties that need to be addressed and seized as an opportunity for growth and change.

(d) Panel Discussion 4: Redesigning Business Organizations for Resilience

Resilience is related to organization’s responses to disruptive events, by positively adapting to a new level of complexity in order to overcome the situation and implement changes successfully. A few of them were able to adapt the incremental changes and sudden disruptions occurred due to COVID-19 impact for their survival and growth. The focus of this panel discussion was to explore possible strategies for the continuity of business operations in periods of uncertainty and risk for a more holistic view of business health and success.

Economics & Finance

Dr. Arindam Laha, Associate Professor, Department of Commerce, The University of Burdwan; Tapan Kumar Gupta, Independent Director, Yokogawa India Limited and Independent Consultant

Dr. Tanusree Chakraborty, Faculty, Economics & Quantitative Methods, Head-GMJ & GMC, Globsyn Business School and Convener, GMC-2020

Research Paper Presenters:
Dr. Saboohi Naseem, Ms. Ishani Chakraborty, Dr. Debaprasad Chattopadhyay – Banking Fraud and the Indian Banking System: Sustainability Issues
Dr. Sonal Mobar Roy – Lives and Livelihoods of the Marginalized: Exploring the Recovery Mechanism through Social Protection and Inclusive Growth Framework for COVID-19 Crises
Dr. Rupam Mukherjee – Rural Non-Farm Income as Sustainable Livelihood Strategy for Farming Community: A Study in Selected Villages of West Bengal
Mr. Samrat Ray – Economic Thought for Poverty Eradication during Crisis like COVID-19
Dr. Mahua Majumdar Bose – Post COVID-19 World and Impact on Digital Banking

Student Paper Presenters:
Subhojyoti Shome, Swastik Das, Soumorup Pattanayak, Puja Garai, Sayak Mukherjee – Insurance Sector and COVID
Mr. Mohit Lunia – Post COVID-19 World and Impact on Digital Banking

General Management-1

Dr. Nayan Mitra, Founder-Director of Sustainable Advancements (OPC) Private Limited, Kolkata, India Co-chairperson:

Dr. Sabyasachi Dasgupta, Faculty, Marketing Area & Head-Publication, Globsyn Business School

Research Paper Presenters:
Dr. Shuvendu Dey, Mr. Ram Kumar Singh – A Comparative Study on the Factors Affecting the Selection of TV Channel Packs of DTH/Cable Services
Mr. Sujoy Kumar Dhar – Determinants of Corporate Governance Disclosure Index of Few Selected Indian Banks

Student Paper Presenters:
Sanchari Chakraborty, Barsha Barman, Tania Biswas – Emotional Sustainability through Importance of Dance and Yoga during Pandemic
Sayoni Halder, Bidisha Saha – Business Resilience in the Post Covid-19 World
N. Dhavaneeswaran, V. Pavithira – Resilience Strategies of Supreme Sectors of Economy

General Management-2

Prof. (Dr.) Tanmoy Dasgupta, Dept. of Business Administration, The University of Burdwan

Dr. Tanusree Chakraborty, Faculty, Economics & Quantitative Methods, Head-GMJ & GMC, Globsyn Business School and Convener, GMC-2020

Research Paper Presenters:
Mr. Indrajit Sen – Business Resilience in the Post Covid-19 World: Role of Integrated Management

Student Paper Presenters:
Parul Mehta – Evolution of Strategic Indian Defense In-Depth Analysis of Decisive Impulse behind a radical shift from “Ship to Mouth Economy” to “Self-Reliant Defense Nation”
Nikita Sharma, Nagma Nasreen, Aditya Tiwari, Soumya Pridarshi – Oil Industry: The Great April Crash and Industry Resilience in Pandemic
Aditi Bhattacharya, Anju Shaw, Suman Mondal, Shreyasi Sil, Manisha Sah, Swagata Bera – Status of Hospitality Industry in the COVID 19 era
Harsh Singh, Pranamya Das, Chandan Jana, Swarup Kumar Hazra, Gourav Kumar Shaw, Abhishek Pradhan – Business Resilience of Automotive Industry During Pandemic

General Management-3

Mr. Kallol Datta, Joint Labour Commissioner, Govt. of West Bengal

Dr. Sabyasachi Dasgupta, Faculty, Marketing Area & Head-Publication, Globsyn Business School

Research Paper Presenters:
Ms. Arundhati Banerjee – Financing the Innovation: A Case Based Study on Serum Institute of India
Ms. Priyanka Gupta – Understanding Competitive Advantage for Companies Being Business Resilient in Times of Pandemic
Ms. Deepa Meel – A Study on the Role of Board of Control for Cricket in India (BCCI) In Managing International Cricket Tournaments during COVID Era
Ms. Anusree Bose, Ms. Malika Sharma – Unintended Consequences of Lockdown: Covid-19 and Its Impact on College Students
Dr. Abhijit Pandit, Ms. Rupa Paul – Sustainability and Resilience: The World Post COVID – 19 and the Role of Technology

Student Paper Presenters:
Pranamya Das – Understanding Competitive Advantage for Companies Being Business Resilient in Times of Pandemic
Shahla Rofiya, Sheuli Banerjee, Priyanka Joarder, Sonia Ghosh, Mritunjay Kumar Sharma – Sustainable & Eco-Tourism: A Journey towards Better Future
Ankita Bose, Arpan Pal – “Emotional Intelligence” and Investment Decisions in the Times of COVID-19

Human Resource-1

Mr. Rahul Bose, Business Consultant to IBM Global services, Learning and Knowledge

Prof. Manas Chakravarty, Faculty, HRM, Globsyn Business School

Research Paper Presenters:
Mr. Bidyut Sarkar – Integrated Personality — the Key to Business Resilience
Ms. Debanjana Deb Biswas – Role of Human Resource Management in the Indian IT Sector during and After COVID-19
Mr. Rahul Chattopadhyay – Predictive Modeling Analysis – Tropical Cyclones and El Niño/La Niña Relationship in India
Ms. Munmun Goswami – Factors Affecting Employee’s Overall Satisfaction (job, family, life) in the Context of Work-From-Home – the Role of Psychological Capital and Psychological Detachment

Student Paper Presenters:
Sayanto Nandi, Vishal Verma – Impact of Pandemic on Corporate Governance and Ethics in Retail during Pandemic
Arunika Kundu, Rini Basu – How Pandemic Affected CRM in E-Commerce Sector
Sumana Das, Puja Saroj, Rajasree Choudhury, Sayandeep Sarkar, Anupama Ghosh, Ankita Kundu – Stress Management during COVID

Human Resource-2

Mr. Indranil Banerjee, Ex. Senior Manager-HR & Administration,WBSEDCL

Prof. Manas Chakravarty, Faculty, HRM, Globsyn Business School

Research Paper Presenters:
Mr. Dhrubyojoti Majumder – Human Resources in Turbulent Times – A Shift in Paradigm in HR Practices
Ms. Shrestha Dutta – Impact Of COVID-19 on Employee Behaviour Job Satisfaction and Coping Job Burnout Before and During WFH (Work from Home) among Service Industry Employees
Ms. Rinki Mishra – The Impact of Covid-19 and the Employees Sustainability: A Study from the Point of Human Resource Management
Dr. Vishal Verma – Ethical & Legal perspective of HR Analytics: Theoretical review

Student Paper Presenters:
Sharanya Biswas, Archita Dutta – Impact of Covid-19 on Wage Structure
Swapnajit Roy, Bidhista Das, Nandini Ghosh, Nimisha Chowdhury, Debjani Datta – Impact of Pandemic on Corporate Governance and Ethics in Retail during Pandemic
Ankita Ghoshal, Sayantani Ghosh, Suchorita Banerjee, Lubna Farooqui, Rushia Goldar, Ananya Mukhopadhya – Recruitment and Talent Acquisition During Pandemic
Sreejita Chatterjee, Junaid Shakil, Sunanda Saha, Nidhi Jain, Amit Singh – A Study on HR’s Role for The Job Layoffs during COVID-19


Dr. Sangeeta Sahney, Professor, Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur

Dr. Dipak Saha, Faculty, Marketing Area & Head, MDP & FDP Vertical, Globsyn Business School

Research Paper Presenters:
Dr. Isita Lahiri, Ms. Lopamudra Ghosh – A Conceptual Model to Understand Relationship between Customer Engagement and Emotional Attachment
Dr. Swapna Datta Khan – Brand Management of Fast Moving Consumer Goods Post COVID-19 Pandemic (An Overview)
Dr. Rabin Mazumder, Dr. Swati Mukherjee, Ms. Pritha Ghosh – Customers’ Attitude and Purchas Intention Towards Private Label Brands and National Brands of Men’s Apparel
Prof. Anthony Vaz – The Role of Blockchain Awareness to Improve Business Resilience in Post Covid-19 World in the Areas of Cryptocurrencies, Payment Gateways, Smart Contracts, Digit Accounting and Regulatory Networking for the Supply Chain Sector of Malaysia

Student Paper Presenters:
Angana Ghosh, Argho Chakraborty, Md Saimullah, Priyanka Shaw – Consumer’s Preferences: A Study Kirana Store vs. Online Store during Covid-19 Pandemic
Agni Shankar Chakraborty, Anik Dutta – The Avalanche Process: Generate revenue with zero-cost advertise during pandemic


Prof. (Dr.) Isita Lahiri, Department of Business Administration, University of Kalyani, West Bengal

Dr. Debraj Datta, Associate Dean & Faculty Marketing Area, Globsyn Business School

Research Paper Presenters:
Dr. Maneesha Kaushik – The Effects of Corporate Social Responsibility on Consumer Decision Making
Dr. Abhijit Pandit, Ms. Madhubanti Das – “CSR” Giving Marketing, the Positive Push
Dr. Archana Sharma, Dr. Gairik Das, Mr. Jayjit Chakraborty – Changing Preferences of Customers’ Choice of Online Apparel Shopping in The Post Pandemic Era in West Bengal

Student Paper Presenters:
Harsha Sharma, Neha Megotia, Saurav Shaw, Shubham Ghose Roy, Surabhi Sinha, Tiyasa Samanta – Impact of COVID-10 Pandemic on Music Industry: An Exploration
Sanjana Santra, Sayan Kumar Das, Suchona Biswas – Impact of COVID-19 Pandemic on Women Entrepreneurs: An Indian Study
Arjun Chakraborty, Roshni Srivastava, Anirban Chakraborty, Soumya Halder, Swapnil Dutta, Debjyoti Das – Crisis – Is it an Opportunity


Prof. Dr. Subhajit Bhattacharya, Associate Professor, Marketing, Xavier University, Bhubaneshwar

Dr. Shamindra Nath Sanyal, Faculty, Marketing Area & Head Consultancy, Globsyn Business School

Research Paper Presenters:
Dr. Shamik Pal – Concept of Lifestyle and its Interdisciplinary Aspects
Dr. Isita Lahiri, Ms. Swati Shaw – Awareness of Green Marketing and Its Influence on Buying Behaviour of Consumer: Special Reference to Consumer Durables
Dr. Subhamoy Chattopadhyay – A Study on the Determinants of Compulsive Buying Behaviour

Student Paper Presenters:
Shalu Pandey, Aishwarya Mishra, Shreya Dutta, Sudeshna Hazra, Soumita Chakraborty – Understanding Corporate Social Responsibility activities in FMCG and Automobile industry: A comparative analysis
Minhaj Molla – Supply Chain and COVID
Rwitika Paul, Krishnendu Dey, Uddipan Dey, Niva Sau, Souvik Bose, Anirudh Choudhury – Advantage and Disadvantage of Industry Start-Up During COVID
Akash Sarkar, Arindam Saha, Debasmita Ghatak, Jyotiska Roy Barman, Siddhartha Goswami, Sritam Mukherjee – Impact of Corporate Social Responsibility on Creating Brand Awareness with Key Stakeholders

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