Faculty Publications

Books:

Journals Refereed:

Journals Non-refereed:

Articles:

  • Sen S, “Management Education in India: Emerging Scenario”, Indian Journal of Higher Education, Vol III – Issue I, Jan – Dec, 2012.
  • Sen S, “Is India going the Sub Prime way?” ……. A Lesson to be Learnt, Global CEO, Vol-IX, Issue -6, June, 2009.
  • Sen S, “Driving Straight into the Global League – The Nano Experience”, Marketing Mastermind, June, 2008.

Case Studies:

Book Reviews:

  • Sen S, “The New Age of Innovation: Driving Co-Created Value through Global Networks”, Indian Journal of Higher Education, Vol II – Issue 2, July – Dec, 2011.

Conferences:

  • Sen S, “Impact of Corporate Governance on Firm Valuations”, Conference Proceeding presented at SMS Special Conference, December (15-18), 2020-2018 on Rethinking Corporate Strategy in the age of Paradox.
  • Sen S, “Impact of Corporate Governance on Firm Valuations”, organized by Strategic Management Society, U.S., India Special Conference, December (15-18), 2018 at ISB Hyderabad (confirmation awaited).
  • Sen S, “Reliance Industries: Telecom Diversification 1999 – 2004” at Dhruva College of Management in association with Global Management Center, California State University, San Bernardino, USA, December 1, 2011.
  • Sen S (co-author Sougata Ray), “Diversity and Performance of Business Groups in Emerging Markets: Moderating Role of Dominant Logic” at Strategic Management Society (SMS) Annual Conference, Rome, September (12-15), 2010.
  • Sen S, “Linking Green Supply Chain Management & Shareholder Value Creation: A Study on Reliance Industries” at Good and Green Conference, IBS – Goa, August 8, 2008.
  • Sen S, “Managing Diversification: An Emerging Market Perspective”, Great Lakes – Yale Center for Management Research – Chennai, December 10, 2007.
  • Sen S, “Is Dominant Logic the Missing Link between Diversity & Performance”, AIMS Annual Conference, IBS Hyderabad, November (5-8), 2007.
  • Sen S (co-author Sougata Ray and C. Raveendra), “Is Dominant Logic the Missing Link between Diversity and Performance of Business Groups in Emerging Markets” at Academy of Management (AOM) Annual Conference, August (3-8), 2007 in Philadelphia, Pennsylvania, USA.
  • Sen S, “Emerging Markets, Market Imperfection and Business Groups”, at Operational Research as Competitive Edge, organized by Operations Research Society of India (ORSI) and IIT- Kharagpur, February 2007.
  • Sen S, “Strategic Fit: A New Framework on the Relationship between Diversity and Performance”, at Creativity & Innovation in Management, AIMS – IBS Kolkata, Jan, 2007.
  • Sen S (co-author GoutamSanyal), “PortfolioRisk Diversification in India” at Conference on Mutual Funds in India, IBC Asia, Singapore, October (18-19), 1997.
  • Sen S, “Strategic Innovation in a Flat World”, organized by Strategic Management Society, U.S., India Special Conference, December (12-14), 2008 at ISB Hyderabad.

Seminars:

  • Sen S, “Ease of Doing Business for Higher Productivity & Sustainability” in association with National Productivity Council and BCC&I, February 17, 2016, BCC&I, Kolkata
  • Sen S, “Creating Synergies with all Stakeholders” at East & North East Skill Development Summit, in association with BCC&I, February 25, 2016, The Park, Kolkata.

Workshops:

  • Sen S, Case Teaching and Case Writing organized by IBS Hyderabad in association with EccH in Hyderabad, 2012.
  • Sen S, Balanced Scorecard and Strategy Mapping organized by FICCI in association with Mc Kinsey & Co in 2012.
  • Sen S, Critical Thinking Skills organized by Higher Education Forum (HEF) in association with De Bono Inc in Mumbai, 2010.
  • Sen S, Risk Modeling and Forecasting organized by Dun & Bradstreet in association with Barra & Co in 2006 at ITC Sonar.

FDP

  • FDP on Modern Teaching and Learning Pedagogies for Management Education (MUST), Speaker Dr. Prem Kumar Rajagopal from Malaysia University of Science & Technology on 11.03.2019 at Globsyn Business school.
  • FDP on NAAC – The Road, Speaker Dr.Parasar Bandopadhayay& Dr. B BPaira, form MCKV Institute of Engineering and Heritage Institute of Technology on 08.05.2019 at Globsyn Business School.
  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots! Speaker Prof. Mahendhiran Sanggaran Nair from Monash University Malaysia on 03.10.2019 at Globsyn Business school.
  • FDP on Learning with cases, Speaker: Dr. Sabyasachi Dasgupta from O. P. Jindal Global University on 9.01.2020 at Globsyn Business School.
  • FDP on Outcome Based Learning, Speaker Dr. Sabyasachi Dasgupta from O. P. Jindal Global University on 10.01.2020 at Globsyn Business School

Journals / Articles / Case Studies / Working Papers:

Conferences / Seminars (Presentations):

  • Chattopadhyay D.”HR Perspectives in Marketing” for International Conference of ICFAI,Mumbai in April,2018.
  • Chattopadhyay D. et al.,”A New Look at HR Analytics”for GMC, Amtola in March,2018
  • Delivered a talk on ” Current Job Market Scenario and Career Path in Management, Relationship between Psychology & Human Resource Management and How Globsyn will help to reach the Goal” in National Conference on Applied Psychology at MoulaliYuva Kendra organized by Deptt. of Applied Psychology, University of Kolkata in March,2017
  • Delivered a talk on “PGDM (HR) as a Career aspect in Management , Current Job market scenario and its scope to the students after their Post-Graduation” to Applied Psychology Post-Graduate Students of Rajabazar Science College,University of Calcutta in January,2017
  • Chaired HR Sessions on “Skillings for tomorrow” at Army Institute of Management in November, 2015 in National Conference.
  • Chaired HR Sessions on “Skillings for tomorrow” at Army Institute of Management in November, 2015 in National Conference.
  • Chattopadhyay D, “Spirituality in Management” Seminar on Knowledge Sharing by ISTD, Kolkata Chapter, November, 2014.
  • Chattopadhyay D,“Impact of Self Perceived Spirituality of Leaders at Work and Leaders’ Reputation on Teams’ Spiritual Climate” defended doctoral-thesis successfully at Academy of Human Resource Development, Ahmedabad, in 2013.
  • Chattopadhyay D, “Impact of Spiritual aspect of leadership on spiritual climate of the teams and its plausible linkages with corporate governance” at IIM, Bangalore on International Conference in Spirituality in Management in 2012.
  • Chattopadhyay D, “Employee Wellness and Organizational Success through Workplace Spirituality” at IMT, Ghaziabad on International Conference in Organizational Development in 2011.
  • Chattopadhyay D, “A comparative study of Global HRM and Domestic HRM” at Jyotirmoy School of Business, Kolkata at the International Conference on OB & HR in 2011 (in absentia).
  • Chattopadhyay D, “Contemporary Recruitment and Selection Practices” at Sir PadampatSinghania University, Udaipur, Conference in 2010 (in absentia).
  • Chattopadhyay D, “Spirituality in Management” at National HRD Network,Kolkata Chapter’s evening knowledge-sharing program held at Globsyn Business School, Globsyn Crystals Campus in 2009.
  • Chattopadhyay D, “A Study of Ethics, Human Values and Spirituality in Corporate Governance” at XLRI, Jamshedpur, International Conference on Organizational Leadership in 2009.
  • Chattopadhyay D, “A new look at HR” at Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata, International Conference on Sustainable Development in 2009.
  • Conducted on 22/07/09 workshop at NIPM, Kolkata Chapter on Teamwork-working together towards communal goals, Self-Development-A key to Success and Developing Interpersonal Skill and to resolve the conflicts for positive results.
  • Chattopadhyay D, “The influence of leadership and organizational culture on performance management in post-merger and acquisition” at Institute of Business Management, Jadavpur University in 2009.
  • Chattopadhyay D, “A study of Organizational Culture in the Pharmaceutical Industry” at IMT (Institute of Management Technology), Nagpur in 2008.
  • Chattopadhyay D, “Strategic Human Resource Management” at Burdwan University Conference in 2007.
  • Chattopadhyay D, “Emerging Paradigms in HR” at Bharatiya Vidya Bhavan, Kolkata Conference in 2007.
  • Chattopadhyay D, “ Management Practices and Leadership styles” at Kolkata Science City and IspatBhawan, Kolkata on Seminar organized by Spark Steel & Research Pvt.Ltd.-Steel Scenario in 2006.
  • Chattopadhyay D, “Management Practices and Leadership styles The Indian Perspective of Management” at Ramakrishna Mission, Kolkata Conference in 2006.
  • Conducted seminar on ‘Communication Skills’ at SIPARD, Agartala for Senior Government Officers in 2005.
  • Conducted classes at ISTD-Kolkata Chapter on Human Resource Management and Training & Development in 2004.
  • Conducted seminars at various Rotary Club meetings between 1998 and 2003.

Others:

  • Paper accepted for presentation at Academy of Management, Orlando, Florida, USA Conference (August 10-13, 2013)
  • Paper accepted for presentation at ISOL at Chicago, USA Conference (September 10-15, 2015)

FDP / MDP:

  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots!,Speaker Prof. Mahendhiran Sanggaran Nair from Monash University Malaysia on 03.10.2019 at Globsyn Business School.
  • FDP on Learning with cases, Speaker: Dr.SabyasachiDasgupta from O. P. Jindal Global University on 9.01.2020 at Globsyn Business School.
  • FDP on Outcome Based Learning, Speaker : Dr.SabyasachiDasgupta from O. P. Jindal Global University on 10.01.2020 at Globsyn Business School.
  • Faculty Development Program (FDP) on ‘NAAC – the road’ at Globsyn Business School, Amtala, from 8th May 2019
  • Faculty Development Program on Mordern Teaching and Learning Pedagogies for Management Education(MUST) on 13th March, 2019
  • Faculty Development Workshop on Innovation in Business Education on 5th& 6th February, 2018 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Effective Teaching Learning Methodologies on 19th January, 2018 at the Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Programme on Enhance Your Research Acumen on 12th& 13th June, 2018 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Structural Equation Modeling on 4th October, 2017 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development Workshop on Data Analysis Using SPSS on 3rd October, 2017 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development program on Mordan Teaching – Learning Methods- Rway Ahead on 31st May 2016 at Globsyn Knowledge Campus, Kolkata.
  • Faculty Development programme on Spirituality in Management, organized by Globsyn Business School-AIMS, for corporate and academia in 2013

Books / Edited Books:

Consultancy / MDPs / Training Conducted:

  • PGDM – HRM, Andrew Yule
  • Achievement Motivation – OB, Nicholas Piramal
  • Train-the-Trainer – HR, Compassion India
  • Interpersonal Skills – OB, HSBC
  • Leadership, Emotional Intelligence, Time Management, New Role of HR, etc.Consultancy Work on Competency Mapping done for AMRI Group of Hospitals during July-August,2017. – HR,  India Steamship, TMILL, ITC, ArcVac, Adhunik Group of Companies, etc.
  • Competency Mapping, AMRI Group of Hospitals

Working Papers:-

  • Collaborative research with Pritha Ghosh (University of Engineering & Management, Kolkata), SubrataSaha (Aalborg University, Aalborg, Denmark) and Swati Mukherjee (Institute of Engineering & Management, Kolkata). Communicated to a Scopus-indexed and ABDC-ranked Journal in February, 2020. The article is under review.
  • Collaborative research with Rooprekha Bakshi Maiti (Amity University, Kolkata). Communicated to a Scopus-indexed and ABDC-ranked Journal in February, 2020. The article is under review.
  • Collaborative research with Pritha Ghosh (University of Engineering & Management, Kolkata), Rabin Mazumder (Institute of Engineering & Management, Kolkata) and Swati Mukherjee (Institute of Engineering & Management, Kolkata). To be communicated to a Scopus-indexed and ABDC-ranked Journal in March, 2020.(Under process)
  • Collaborative research with PrabalChakraborty (ICFAI University, Tripura), to be communicated to a Scopus-indexed and ABDC-ranked Journal in March, 2020. (Under process)
  • Collaborative research with Ramendra Singh (Indian Institute of Management, Calcutta), Yukti Sharma (Indian Institute of Management, Calcutta) and Rabin Mazumder (Institute of Engineering & Management, Kolkata). To be communicated to a Scopus-indexed and ABDC-ranked Journal in March/April, 2020. (Under process)
  • Collaborative research with Shubhadip Roy (Indian Institute of Management, Ahmedabad), to be communicated to a Scopus-indexed and ABDC-ranked Journal in June, 2020.(Under process)
  • Business Case Study with DipakSaha (Globsyn Business School) on Tata Steel. The study is also involving GBS students. Under process. To be completed in June, 2020.(Under process)
  • Collaborative research with PrabalChakraborty (ICFAI University, Tripura) and Anirban Sarkar (West Bengal State University, Barasat). Chapter of an edited book. To be communicatedin Sepember, 2020. (Under process)
  • Collaborative research with DipakSaha (Globsyn Business School) and Kaushik Ghosh (Globsyn Business School). To be communicatedto a Scopus-indexed and ABDC-ranked Journal in September, 2020. (Under process)

Journals/ Articles / Case Studies

  • Maiti, R. B.* & Sanyal, S. N. (2018). Optimizing the role of organizational commitment: A qualitative study in the school education sector. International Journal of Organisational Analysis, 26(4), 469-490. (Emerald, ISSN: 1934-8835). (Scopus-Indexed, ESCI and ABDC B-listed Journal).Total Citations: 01 (International Journal)
  • Roy, S. & Sanyal, S. N. (2017). Perceived consumption vulnerability of elderly citizens: A qualitative exploration of the construct and its consequences. Qualitative Market Research: An International Journal, 20(4), 469-485. (Emerald, ISSN: 1352-2752). (Scopus-Indexed, ESCI and ABDC B-listed Journal).Total Citations: 04 (International Journal)
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2017). Factors influencing prescribing decisions among physicians: An empirical study on generic drugs. International Journal of Pharmaceutical and Healthcare Marketing, 11(4), 330-360. (Emerald, ISSN: 1750-6123). (Scopus-Indexed and ESCI Journal).Total Citations: 07 (International Journal)
  • Datta, S. K. and Sanyal, S. N. (2016). Integrated Marketing Channels. In Syed SaadAndaleeb and Khalid Hasan (Eds.), Strategic Marketing Management in Asia: Case Studies and Lessons across Industries, Emerald Group Publishing, UK (ISBN:978-1-78635-746-5). Total Citations: 01.
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2014). Attitude of Indian consumers towards luxury brand purchase: An application of “attitude scale to luxury items”. International Journal of Indian Culture and Business Management, 9(3), 316-339. (Inderscience, ISSN 1753-0806, Print). (ABDC C-listed Journal). Total Citations: 31. (International Journal)
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2013). Conceptualisation of branding: strategy based on the Indian pharma sector. International Journal of Pharmaceutical and Healthcare Marketing, 7(2), 175-198. (Emerald, ISSN: 1750-6123). (Scopus-Indexed and ESCI Journal). (ABDC C-listed Journal ). Total Citations: 11. (International Journal)
  • Sanyal, S. N., &Datta, S. K. (2011). The effect of perceived quality on brand equity: An empirical study on generic drugs. Asia Pacific Journal of Marketing and Logistics, 23(5), 604-625. (Emerald, ISSN: 1355-5855). (Scopus-Indexed, SSCI and ABDC A-listed Journal, with Clarivate Analytics Impact Factor 1.204). Total Citations: 58. (International Journal)
  • Sanyal, S. N., &Datta, S. K. (2011). The effect of country of origin on brand equity: An empirical study on generic drugs. Journal of Product and Brand Management, 20(2), 130-140. (Emerald, ISSN: 1061-0421). (Scopus-Indexed, SSCI and ABDC A-listedJournal, with Clarivate Analytics Impact Factor 2.757).Total Citations: 91. (International Journal)
  • Banerjee, A. K. & Sanyal, S. N. (2009). Brand equity: A strategic analysis. The Contemporary Manager,         Journal of Calcutta Management Association, 13(3 & 4). (Non-refereed Journal/ Article, National).
  • Sanyal, S. N. & Banerjee, A. K. (2008). Study of changing pattern of physicians’ prescriptions of dosage schedule: A Kolkata Megapolis study. Survey, Journal of IISWBM, Kolkata, 48(1-2), 38-55. (ISSN: 0586-0008). (National Journal)
  • Chakrabarti, S. & Sanyal, S. N. (2015). When a shock becomes an inspiration: A success story of a Bengali village boy. (Case Study Number STG-1-0015), ET Cases – An Initiative of Times Centre for Learning Limited (The Times of India Group). (Case Study)
  • Sanyal, S. N. & Chatterjee, T. (2014). Transforming a vocational centre to a management institute: A case study on Carreograph. Emerald Emerging Markets Case Studies. 4(5), 1-33. (Emerald, ISSN: 2045-0621).(Case Study)

Conferences / Seminars / Event / Presentation(International):

  • Sanyal, S. N. &Mazumder. R. (2018). Generation of uncertainty and its effect in decision making by the teenagers toward luxury brands. LVMH-SMU Luxury Research Conference Organizedjointly by LVMH and Singapore Management University at Singapore Management University, Singapore on 10-11 May, 2018. Conference Proceedings.
  • Ghosh, P., Mukherjee, S., & Sanyal, S. N.(2017). Positioning of private label brands of men’s apparel against national brands: An exploratory perceptual study. International Marketing Conference, 2017 (MARCON, 2017), organized by International Management Institute, Kolkata, India on 18-19 December, 2017 at International Management Institute, Kolkata. Published in IMI Konnect, 5(6), 10. (ISSN: 2321-9378).
  • Maiti, R. B.& Sanyal, S. N. (2017). Factors influencing optimization of organizational commitment: A qualitative study in the school education sector. National Conference on Expanding Frontiers of Applied Psychology, organized by the Department of Applied Psychology, University of Calcutta, India on 3-4 March, 2017 at the University of Calcutta. Conference Proceedings.
  • Sanyal, S. N. & Datta, S. K. (2016). The role of emotional intelligence in judging physicians’ brand choice: An exploratory study. Conference on Brand Management, 2016 (CBM-2016), organized by Department of Management Studies, Indian Institute of Technology, Delhi, and Curtin University, Perth (Australia) on 16-17 April, 2016 at IIT-Delhi. Conference Proceedings (ISBN: 978-17-863541-1-2).
  • Chakraborty, P. & Sanyal, S. N.(2016). Positioning Strategy of Super-Specialty Hospitals in respect of Medical Tourism: A Value Co-creation Approach on Neurology Segment. UGC Sponsored International Seminar on “Dynamic Evolution of Management Paradigm, organized by Vidyasagar University, Midnapore, West Bengal on 26-27 April, 2018 at Vidyasagar University. Conference Proceedings. Total Citations: 3.
  • Das, S. &Sanyal, S. N.(2015). Consumer perceived risks and risk reduction strategies in online spectacle frame purchase: An empirical analysis. 6thIIMA Conference on Marketing in Emerging Economies, 2015 (ICMEE 2015), organized by Indian Institute of Management, Ahmedabad on 7-9 January, 2015 at IIM-Ahmedabad. Conference Proceedings (ISBN: 978-81-920800-3-1).
  • Chakrabarti, S. & Sanyal, S. N. (2014). When a shock becomes an inspiration: A success story of a Bengali village boy.Global Summit on Management Cases-2014 (GSMC-2014), organized by Indian Institute of Management, Raipur on 12-13 December, 2014 at IIM-Raipur. Conference Proceedings.
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2013). Factors influencing prescribing behaviour of physicians in India. International Conference on Research in Marketing (ICRM 2013), jointly organized by Department of Management Studies, Indian Institute of Technology, Delhi, Curtin University, Perth (Australia) and XLRI, Jamshedpur on21-22 December, 2013 at IIT-Delhi. Conference Proceedings (ISBN: 978-1-63041-998-1).
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2013). A study on attitude of Indian consumers towards luxury brand purchase through the application of “attitude scale to luxury items”. 5thIIMA Conference on Marketing in Emerging Economies, 2013 (ICMEE 2013), organized by Indian Institute of Management, Ahmedabad on 9-11 January, 2013 at IIM-Ahmedabad. Conference Proceedings (ISBN: 978-81-920800-1-7).
  • Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2011). Conceptualising branding in Indian pharma sector. The 7thGlobal Brand Conference on the AM Brand, Corporate Identity and Reputation SIG, 2011, organized by Academy of Marketing and Saïd Business School, University of Oxford, UK held on 5-7 April, 2011 at Saïd Business School, University of Oxford, UK. Conference Proceedings (ISSN: 0-9549730-6-2).
  • Sanyal, S. N., & Datta, S. K. (2011). The effect of perceived quality on generic drug prescription in Indian market. 4thIIMA Conference on Marketing in Emerging Economies, 2011 (ICMEE 2011), organized by Indian Institute of Management, Ahmedabad on 5-7 January, 2011 at IIM-Ahmedabad. Conference Proceedings.
  • Sanyal, S. N., & Banerjee, A. K. (2010). Correlation between CSR and brand equity in competitive Indian business environment. International Conference on Demography, Culture and Marketing, 2010 (ICDCM 2010), organized by Xavier Institute of Management, Bhubaneswar, India on 14-16 December, 2010 at XIM, Bhubaneswar. Conference Proceedings.
  • Sanyal, S. N., & Banerjee, A. K. (2010). Importance of brand equity and distribution in competitive business environment: An Indian case studies approach. 2nd International Conference on Brand Management (ICBM 2010), jointly organized by Institute of Management Technology, Ghaziabad, India and University of Greenwich, UK held on 8-9 January, 2010 at IMT, Ghaziabad. Conference Proceedings.
  • Sanyal, S. N., & Banerjee, A. K. (2008). Evolution from commodity to international branding: An Indian case study in gems and jewellery segment. International Conference on Brand Management (ICBM 2008) organized by Institute of Management Technology, Ghaziabad, India on 21-22 November, 2008 at IMT, Ghaziabad. Conference Proceedings.
  • Speaker on the topic “Private Label Brands” in the Seminar on “Retail Branding”, organized by Asutosh College, University of Calcutta on 24/11/2016. (Seminar)

MDP/FDP:

  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots!,Speaker Prof.MahendhiranSanggaran Nair from Monash University Malaysia on 03.10.2019 at Globsyn Business school.
  • FDP on Learning with cases, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 9.01.2020 at Globsyn Business School.
  • FDP on Outcome Based Learning, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 10.01.2020 at Globsyn Business School.
  • Speaker on the topic “Qualitative Research Design” in the Faculty Development Programme “Contemporary Methods of Business Research and Publication Requisite in High Impact Journal”, organized by Heritage Business School, Kolkata on 01/02/2019 and 02/02/2019.
  • Speaker on the topic “Research Methodology and Data Analysis using SPSS” in the Faculty Development Programme on the same topic, organised by Department of Business Management, Institute of Engineering & Management, Kolkata on 5-6 August, 2016.
  • Offered session on the topic “Ethics in Advertising” in the Management Development Programme “Corporate Ethics and Compliance”, organized by Institute of Engineering & Management, Kolkata on 13-14 February, 2015.

Training Programme:

  • Speaker on the topic “Understanding Leadership and Group Dynamics & Team Building” to the senior officers of correctional administration in a training session on “Personality Development”, organized by Regional Institute of Correctional Administration, Kolkata on 04/02/2020 to 06/02/2020.
  • Speaker on the topic “Qualitative Research Design” in the Faculty Development Programme “Contemporary Methods of Business Research and Publication Requisite in High Impact Journal”, organized by Heritage Business School, Kolkata on 01/02/2019 and 02/02/2019.
  • Speaker on the topic “Conflict Management” to the senior officers of correctional administration in a training session on “Personality Development”, organized by Regional Institute of Correctional Administration, Kolkata on 16/01/2018 and 23/02/2018.
  • Speaker on the topic “Private Label Brands” in the Seminar on “Retail Branding”, organized by Asutosh College, University of Calcutta on 24/11/2016.
  • Involved as a resource person in the Business Skill Development Programme (BSDP), jointly organised by Micro, Small and Medium Enterprise Development Institute (MSME-DI), Govt. of India and Narula Institute of Technology from January, 2008 to January, 2011.
  • Speaker on the topic “Marketing Management and Market Survey” in the Entrepreneurship Development Program organised by MSME-DI, Government of India on 06/03/2009.

News Articles

Journals

  • Majumdar, S. &Dasgupta, S (2020) Understanding the inheritance influence of “Cultural Capital”: Challenges faced by first generation Engineering students, Studies in Indian Place Names, Vol. 40 (50), pp. 1278 – 1297 (UGC CARE LIST, Group 1)
  • Dasgupta, S. (2019) Responsibility on Brand Equity in the telecom sector in India, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 9 (2S3), pp. 356-363 (Scopus Indexed)
  • Dasgupta, S. & Grover, P. (2019) Critically evaluating SWIFT’S strategy as a monopoly in the FINTECH business, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (12), pp. 3839-3844 (Scopus Indexed)
  • Dasgupta, S. & Grover, P. (2019) Understanding the role of Corporate Social Responsibility in Consumer Psychology: A case study of Keen Footwear, Rothy’s Shoes, Supra Footwear and Toms Shoes, THINK INDIA JOURNAL, 22 (14), pp. 3437-3444. (UGC CARE List)
  • Dasgupta, S. & Grover, P. (2019) Critically Evaluating SWIFT’s Strategy as a Monopoly in the Fintech Business, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (12), ISSN: 2278-3075, DOI: 10.35940/ijitee.L3355.1081219 (Scopus Indexed)
  • Dasgupta, S. & Jain, P. (2019) Exploring Communication Metaphors in Preventive Products: a Critical Discourse Analysis on the portrayal trends of Condom Advertisements, International Journal of Recent Technology and Engineering (IJRTE),Volume-8(2); pp. 3423-3430; ISSN: 2277-3878, DOI: 10.35940/ijrte.B2525.078219 (Scopus Indexed)
  • Dasgupta, S. & Grover, P. (2019) Impact of digital strategies on consumer decision journey, Academy of Marketing Studies Journal,Vol 23 (1), pp. 1-14. (ABDC indexed)
  • Dasgupta, S. & Grover, P (2019) Understanding adoption factors of over-the-top video services among Millennial consumers, International Journal of Computer Engineering & Technology (IJCET), Vol. 10 (1), pp. 61-71
  • Grover, P &Dasgupta, S (2017) Impact of brand equity on the top-of-mind awareness (TOMA) in FMCG sector with special reference to toothpaste category, International Journal of Research in IT and Management (IJRIM), Available online at:http://euroasiapub.org, Vol. 7, Issue 3, March – 2017, pp. 20~30, ISSN(o): 2231-4334 | ISSN(p): 2349-6517 | Impact Factor: 6.505 | Thomson Reuters Researcher ID: L-5236-2015
  • Grover, P &Dasgupta, S (2017) Gender and Online Purchase Behavior: The Case of Millennial, Media Watch Journal of Communication, Vol. 8 (2) pp. 94-101, ISSN 0976-0911 e-ISSN 2249-8818; DOI: 10.15655/mw/2017/v8i1A/48923 (Scopus indexed)
  • Ghatge, A &Dasgupta, S (2017) Exploring the Competitive Advantage of Cross-Cultural Communication Training: A Conceptual Semantic Study, Journal of Management and Development Studies, Vol. 6(3), ISSN (Online): 2320-0685. ISSN (Print): 2321-1423, pp. 30-40
  • Dasgupta, S. & Dutta, D. (2017) Understanding online consumer purchase behaviour for varied consumer clusters for Electronics Brands in India,  International Journal of Humanitis and Social Science Invention,Vol 6 (1), pp.1-15, New Delhi, ISSN: 2319-7714
  • Chatterjee, C., Patra, R., Das, P., Dasgupta, S. & Ghosh M. (2017) Holistic Industry Interactions, Enhancing B-School Competitiveness, ed. By S R Singhvi& Amit Agnihotri, Pearson India Education Services Pvt. Ltd. Noida, pp.43-48 ISBN: 978-93-325-7820-3
  • Dasgupta, S., Dhote, T., &Sahasrabuddhe, K. (2016). Heutagogy in teaching, presented a poster in an international conference on innovations in teaching, learning and evaluation in higher education, at Model College of Arts, Science and Commerce, Pune.
  • Patra, R &Dasgupta, S (2014)  Understanding the Synergy of Carroll‟s Model with the Global and Indian Corporate Social Responsibility Guidelines: A Conceptual Study, IJLTEMAS, Volume III, Issue X, October 2014, ISSN 2278 – 2540, pp.80-87
  • Dasgupta, S &Ghatge, A (2014) “Understanding the stickiness of Corporate Social Responsibility Reporting as a post globalization digital marketing strategy: A study of multinational automobile companies in India” International Journal of Management Sciences and Business Research (ISSN-2226-8235), pp. 283-292
  • Dasgupta, S &Ghatge, A (2014) Understanding the theoretical convergence of Corporate Social Responsibility reporting in practice: A thematic analysis of automobile websites, International Journal of Business and Social Sciences (ISSN 2219-1933), pp.175-183
  • Dasgupta, S&Dasgupta , A (2014), “Intellectual Property Right (IPR) from a meta-practical approach of information flow”, in the conference proceedings journal (ISSN no. 09723668) of Indian Association of Special Libraries and Information Centres (IASLIC), pg 34-39
  • Dasgupta, S (2013).  ‘Responsibility in-focus’: Deconstructing the Corporate Social Responsibility concept”, in International Journal of Asian Business and Information Management (IJABIM), Volume 4, Issue 3, DOI: 10.4018/jabim.2013070103 (ISSN: 1947-9638)
  • Dasgupta, Sabyasachi (2012). Issues of digital divide and the impact of globalization on the knowledge societies of the future, IASLIC publication, JKU volume, pg 381-386
  • Dasgupta, Arjun &DasguptaSabyasachi (2012). Change Management: Its impact on Libraries and Information Centres, IASLIC publication, JKU volume, pg 513-518
  • Dasgupta, Sabyasachi (2012) “Language, Identity and Culture: the Issue of Multi-culturalism, E-diaspora & Global Culture Networks with special reference to call centres in India”, IPEDR vol. 33 (2012), IACSIT Press, Singapore.
  • Dasgupta, Sabyasachi (2011) “Media, Gender and Beauty: the hegemonic role of media in the creation of idealised beauty with special reference to Men’s Health magazine”, IMS Manthan: The Journal of Innovation” in “Journalism – Section”, Volume-VI, Issue-II, Dec-2011
  • Dasgupta, Sabyasachi (2011), “The issue of Ayodhya: A mediated magnification to society”, Mica Communication Review (MCR), Issue V.

Books/ book chapters/ proceedings

  • Dasgupta, S. (2019), “Who Will Wait: The Client or the Employees?”, Ramesh, M., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited,  Ch. 1, pp. 1-19.
  • Dasgupta, S. and Jain, P. (2019), “Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd”, Ramesh, M., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Ch. 2, pp. 21-37.
  • Dasgupta, S. and Grover, P. (2019), “A Road to Adventure with Happiness: From Students to Senior Citizens”, Ramesh, M., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Ch. 3, pp. 39-55.
  • Dasgupta, S. and Ganguly, A. (2019), “Miles to Go But Which Road to Take: An Entrepreneurial Dilemma”, Ramesh, M., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Ch. 4, pp. 57-73.
  • Grover, P. and Dasgupta, S. (2019), “Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India”, Ramesh, M., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Ch. 5, pp. 75-95.
  • Ramesh, M., Grover, P. &Dasgupta, S. (2019) Start-up Marketing strategies in India, edited book. Emerald Publication, USA, Publication Date:2019-07-23
  • Grover, P. &Dasgupta, S. (2019) the impact of brand variance on gender in FMCG sector: with special reference to toothpaste category, In Dasguptaet. al. (ed.), Holistic approaches to Brand culture and communication across industries, pp. 24-35, Chapter 2, Hershey: IGI Global, DOI: 10.4018/978-1-5225-3150-0.ch002 (Scopus indexed)
  • Dasgupta, S. & Grover, P. (2018) Optimizing Millennial Consumer Engagement With Mood Analysis, a volume in the Advances in Marketing, Customer Relationship Management, and E-Services, (AMCRMES) Book Series, IGI Global., pp. 351, ISBN13: 9781522556909|ISBN10: 1522556907|EISBN13: 9781522556916|DOI: 10.4018/978-1- 5225-5690-9
  • Dasgupta, S., Biswal, S. & Ramesh, A. (2018) Holistic approaches to Brand culture and communication across industries, a volume in the Advances in Marketing, Customer Relationship Management, and E-Services, (AMCRMES) Book Series, IGI Global., pp. 281, ISBN13: 9781522531500 |ISBN10: 1522531505 |EISBN13: 9781522531517|  DOI: 10.4018/978-1-5225-3150-0
  • Thind, S. &Dasgupta, S. (2018) Exploring gratification factors in visual food communication: with special reference to “South-Indian Cuisine”, In Dasguptaet. al. (ed.),Holistic approaches to Brand culture and communication across industries, pp. 53-70, Chapter 4, Hershey: IGI Global,DOI: 10.4018/978-1-5225-3150-0.ch004
  • Dasgupta, S. & Kothari, R. (2018) The impact of digital word-of-mouth communication on consumer decision making processes: with special reference to the fashion apparel industry, In Dasguptaet. al. (ed.),Holistic approaches to Brand culture and communication across industries, pp. 176-198, Chapter 10, Hershey: IGI Global, DOI: 10.4018/978-1-5225-3150-0.ch010
  • Dasgupta, S. & Grover, P. (2017) Understanding the Effectiveness of Social Media Marketing Mix (SMMM) on Consumer Purchase Influencer Stimulants with Special Reference to Apparel Sector, in Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, 44, New Delhi: Emerald
  • Dasgupta, S (2014)  Strengthening sustainability through the lenses of Corporate Social Responsibility concept: A conceptual study, Technological Solutions for Sustainable Business Practice in Asia, IGI Global Chapter 4, DOI: 10.4018/978-1-4666- 8462-1.ch004, pp.60-82, ISBN13:9781466684621, ISBN10: 1466684623, EISBN13: 9781466684638 (Scopus indexed).

Books

  • “Marketing Management and Human Resource Management” published by ABS Publishing House, Kolkata in 2019.
  • Datta, D &Datta, M; “Marketing Management” published by Vrinda Publications (P) Ltd., Delhi in 2011.
  • Datta, D &Datta, M; “Consumer Behaviour and Advertising Management” (ISBN: 9788182811638) published by Vrinda Publications (P) Ltd., Delhi in 2009.
  • Datta, D &Datta, M; “Strategy Management-the Study Material for PGDRM course” published by NetajiSubhas Open University in 2008.
  • Datta, D &Datta, M; “Advertising and Sales Promotion” published by Vrinda Publications (P) Ltd., Delhi in 2008.
  • Datta, D &Datta, M; “Marketing Management” published by Vrinda Publications (P) Ltd., Delhi in 2006.

Chapters in Book

  • Datta, D & Choudhury, A “Discovering Stock Price Prediction Rules of Bombay Stock Exchange using Rough Fuzzy Multi-Layer Perception Networks”; “Forecasting Financial Markets in India” (page no. 53-66) published by Allied Publishers Pvt. Ltd., Delhi in 2009
  • Datta, D &Datta, M; “Comprehensive Overview of Retail Formats and Visual Merchandising suitable in Indian Socio-Cultural Environment”; Proceedings of AICTE Sponsored National Seminar on “Marketing in the Digital Era”, organized by Sona School of Management, Salem held on September 15-16, 2006.
  • Datta, D &Datta, M; “The Virtuous Cycle: A Systematic Approach towards HR Branding”; Proceedings of National HR Conference on “The Role of HR in Enhancement of People Capability and Capacity” organized by the Department of Management Studies, New Horizon College of Engineering, Bangalore held on September 1-3, 2006 at Bangalore, Karnataka, published (ISBN: 81-7446-499-9) by Excel Books.

Journal Publications

  • Self-Research entitled “Logistic Model Analysis on the Influence of Cultural Factors in Purchase Heuristics”. Under process. Expected to be completed by April, 2020.
  • Self-Research entitled “Role of Cross-Cultural Semiotics in Purchase Heuristics”. Under process.Expected to be completed by August, 2020.
  • Self-Authored Case Study entitled “Competitiveness in OTT sector in India and Abroad” Under process.Expected to be completed by April, 2020.
  • Self-Authored Case Study entitled “Bottled Air” Under process. Expected to be completed by April, 2020.
  • “A Case Study on How Café Kabira – A Neighborhood Café Adopted Nonconformist Approach towards Creating Unique Service Marketing-Mix Strategies” ; IOSR – Journal of Business and Management (ISSN: 2319-7668), 2018.
  • “An Empirical Study on Brand Awareness and Consumption Pattern of Edible Oil in Kolkata; AIMT Journal of Management (ISSN: 2277-4076) (Vol: 3, No. 1&2), January – December 2014.
  • “Understanding the Heuristics of Job Seeker: A Comparative Study between Job Portals and Consultancy Agencies; JIS Management Vista (ISSN: 0974-0872) (Vol: VIII, No. 2), January – June 2014.
  • “A Study on Efficiency of Retail Grocery Outlets: A Super Efficiency Approach”; FOCUS, The International Journal of Management Digest (ISSN: 0973-9165) (Vol: 6 No. 2), Special Issue October 2010-March 2011.
  • “The Convergence of Marketing and HR: Breaking the Existing Epistemological Frontier”; Globsyn@Work August edition (Issue# GBS/GW/0006).
  • “Development of a Scale to Measure the Influence of Cultural Dimensions on Purchase Heuristics”; Globsyn Management Journal (ISSN 0973-9181); July-December 2009; Vol 3, Issue 2.
  • “Exploration of Connection between Culture, Corporate Communication and Consumption with the help of Focus Group: An Empirical Study”; Indian Journal of Marketing (ISSN 0973-8703); May 2009; Volume: XXXIX, NUMBER 5.
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players proposing the use of Data Envelopment Analysis”; FOCUS, The International Journal of Management Digest (ISSN: 0973-9165).
  • “A Study of Local Diversities in Retail Purchase Behaviour of Apparel”; SAMADHAN, the solution (The Journal published by Institute of Productivity & Management, Lucknow; ISSN NO. 0974-3316); Jan-June 2008, Volume 11.
  • “Construction of Appropriate Scale for Comprehending the Impact of Cultural Heterogeneity in Purchase Heuristics”; ACCESS, The Journal of New Horizon College of Engineering; November’07; Vol. 1, Issue 1.
  • “The Convergence Model: Product Evolution Stages and Investment Strategies”; Globsyn Management Journal (ISSN 0973-9181); July’07; Vol. 1, Issue 2.
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery”; Kindler, The Journal of Army Institute of Management Kolkata (ISSN 0973-0486); January-June 2007; Vol-VII, NUMBER 1.
  • “Data Envelopment Analysis: A modern approach towards measuring retail trade efficiency”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur); January-March 2007; Vol. IV, No.: 1.
  • “Role of Emotion-Quotient – An Overview”; The Manager Today, Journal of Management Science, Faculty of Management Studies, Dr. B. C. Roy Engineering College, Durgapur; January-March 2006; Vol. I, No.: 1.
  • “A Comprehensive Study on Strategic Imperatives of Online Marketing”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur); Jan-Mar. 2006; Vol. II, No.: 1.
  • “Interpretation and Implications of Conflict Management in Organization”; The Vision, Journal of Management and Allied Sciences (SOMS, Bengal Engineering and Science University, Shibpur) April-June 2005; Vol. I, No.: 2.
  • “Brand or no Brand: Why do we buy brands and not the generic counterparts?”; EIILM Journal of Management; January’05; Vol. 1, Issue 1

Conference Details (International)

  • How small scale initiatives could create economic value? A Case Study on BenshullHaat, Kolkata, International Business Research Conference on Meeting Global Challenges Through Innovation in Management, Technology and Tourism organized by DSMS College of Tourism & Management held on March 9, 2018
  • An Empirical Study on Street Entrepreneurship at TERRITI BAZAAR, International Business Research Conference on Meeting Global Challenges Through Innovation in Management, Technology and Tourism organized by DSMS College of Tourism & Management held on March 9, 2018.
  • “How Social Empowerment Initiatives could be embedded into Economic Value Creation? The Social Entrepreneurship Case Study on Toto Café, Kolkata”, 2ndAnnual Conference on Current Strategies and Innovative Practices of Business and Banks in the Digital Epoch organized by St. Joseph’s College, Cuddalore held on February 17, 2018.
  • “Exploring the Impact of Cultural Congruity and Acculturation on Purchase Heuristics: A Study from Multi-cultural Indian Perspective”; Marcon held on December 18-20, 2014 at Indian Institute of Management, Calcutta.
  • “Interpreting the Influence of Semiotics on Marketing Communication and Branding”; International Marketing Conference held on December 16-17, 2014 at International Management Institute, Kolkata.
  • “Comprehending Influence of Cultural Heterogeneity in Purchase Heuristics to Ensure Sustainable Development in the Era of Globalization”; 9th Annual London Business Research Conference held on August 4–5, 2014 at Imperial College, London, UK.
  • “Leveraging E-Marketing for Customer Value Creation; International Conference on Global Issues and Managerial Interventions to Chase – Vision 2020 : Global Strategic View (GIMIC) organized by Asian Business School, Noida held on 19th July, 2014 at Noida, India.
  • “STP Analysis of Organized Non-Fashion Retailing – A Case Study on Tesco, UK”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India.
  • “Commercialization and Brand Building of Birmingham City Football Club”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India.
  • “The twists and turns of MG motors, UK”; International Case Study Conference organized by IES Management College and Research Centre, Mumbai held on 20th February, 2014 at Mumbai, India.
  • “Exploring Importance of Cultural Heterogeneity in Purchase Heuristics: An Empirical Study”; 1st International Conference on Business Applications and Management Issues (ICBAMI) organized by Faculty of Management Studies, BC Roy Engineering, College, Durgapur, India held on January 10-11, 2012 at Durgapur, India.
  • “A study on Factors Influencing Purchase Behaviour of Ethnic Groups from Multi-ethnic Indian Perspective”; 5th Doctoral Colloquium organized by IIM Ahmedabad held on January 7-8, 2012 at Ahmedabad, India.
  • “Incorporation of Cultural Heterogeneity in Marketing Strategy Framework: Introducing Concept of “Culture Mosaic”; 7th SIMSR Asia Marketing Conference organized by K.J. Somaiya Institute of Management Studies & Research, Mumbai held on January 6-7, 2012 at Mumbai. India.
  • “Focus Group Study on Relationship between Cultural Heterogeneity and Purchase Heuristics in Multi-cultural Environment”; 1st International Conference on Business, Strategy & Management (ICBSM) organized by Veloxian learning & Consultancy and American Hospitality Academy, USA held on June 25, 2011 at Kolkata, India.
  • “Impact of Organized Grocery Retail on its Unorganized counterpart in Culturally Diverse Marketing Environment: An Indian Study”; 2011 SIBR Conference on Interdisciplinary Business & Economics Research organized by Society of Interdisciplinary Business Research held on June 16-18, 2011 at Bangkok, Thailand.
  • “The Virtuous Cycle: Creating Employee Value Proposition for Employer Branding”; 12thNirma International Conference on Management (NICOM) on Strategic Human Resource Management and Entrepreneurship in the Changing Business Scenario”organised by Nirma Institute of Science and Technology, Ahmedabad held on January 8-10, 2009 at Ahmedabad, India.
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players proposing the use of Data Envelopment Analysis”; International Conference on “Doing Business in India” organized by IFIM Business School, Bangalore held on December 18-19, 2008 at Bangalore, India.
  • “Comprehending the Pattern of Cultural Heterogeneity in Purchase Heuristics in the Context of Indian Market”; 3rd International GABER Conference organized by Global Academy of Business and Economic Research held on September 17-19, 2008 at Orlando, Florida, U.S.A.
  • “A Study of Cultural Heterogeneity in Purchase Heuristics in Indian Multicultural Scenario”; 11thNirma International Conference on Management (NICOM) on “Strategies and Trends in Marketing: A New Economy Perspective” organized by Nirma Institute of Science and Technology, Ahmedabad held on January 9-11, 2008 at Ahmedabad, India.
  • “Interpreting Cultural Heterogeneity in Purchase Heuristics from multi-ethnic Indian subcontinent Perspective”; 9th South Asian Management Forum with theme “Management for Peace, Prosperity and Posterity” organized by Association of Management Development Institutions in South Asia (AMDISA) hosted by North South University, Dhaka held on February 24-25, 2007 at Dhaka, Bangladesh.
  • “An Introspective Study of Local Diversities in Retail Purchase Behaviour to formulate Retail Strategy for the Global Players”; International Conference on Marketing in the new Global Order organized by Indian Institute of Management, Indore held on December 18-20, 2006 at Indore, India. [No. of references: 15; No. of times featured in SSRN’s Top Ten download list: 3 times – 22nd January 2010, 30th December 2010, 6th January 2012]

Conference (National)

  • An Empirical Study on the Role of Semiotics in Enhancement of the Brand Engagement with the help of Focus Group Study”, 8th IBS Conference on Marketing & Business Strategy on Branding & Strategic Brand Management: Then, Now & Hereafterheld on November 15 & 16, 2019
  • “Application of Focus Group Approach to Investigate How Cultural Orientation Shapes Purchase Decisions: An Empirical Study in Kolkata”, National Conference on Applications of Management Research in Social Science, Engineering and Technology (NCAMRSSET 2018), organized by M.A.M. B-School to be held on January 25, 2018 at Siruganur, Tiruchirappalli, Tamil Nadu
  • “Comprehending Influence of Cultural Heterogeneity in Purchase Heuristics to Ensure Sustainable Development in the Era of Globalization”; UGC-Sponsored National Seminar on “Trends in Contemporary Management Functions” organized by Master of Business Administration (MBA), Department of Commerce and Farm Management, Vidyasagar University, West Bengal held on March 23 and 24, 2011 at Medinipur, West Bengal.
  • “Understanding Consumer Purchase Behaviour of Television in the context of Emerging Indian economy By Using Fuzzy Self Organizing Map as a Market Segmentation Technique; 3rd IIMA Conference on Marketing Paradigms for Emerging Economies organized by Indian Institute of Management, Ahmedabad held on January 7-9, 2009 at Ahmedabad, Gujarat
  • “Discovering Stock Price Prediction Rules of Bombay Stock Exchange Using Rough Fuzzy Multi-Layer Perception Networks”; National Conference on “Forecasting Financial Markets in India” (FFMI-08) organized by Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur held on December 29-31, 2008 at Kharagpur, West Bengal.
  • “Interpreting Cultural Heterogeneity in Purchase Heuristics from Multi-ethnic Indian Subcontinent Perspective”; Doctoral Theses Conference organized by ICFAI Business School, Hyderabad held on March 7-8, 2008 at Hyderabad, Andhra Pradesh.
  • “A Study of Local Diversities in Retail Purchase Behaviour of Grocery to formulate Retail Strategy for the Global Players Proposing the use of Data Envelopment Analysis”; 3rdSIMSR-ASIA Marketing Conference organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai held on January 6-7,2008 at Mumbai, Maharashtra.
  • “Beyond Box Office: An Integrated Creative Model of Promotion and Alternative Revenue Generation for New Age Movies”; National Conference on Creativity and Innovation in Management” organized by ICFAI Business School, Kolkata held on January 16-17, 2007 at Kolkata, West Bengal.
  • “Comprehensive Overview of Retail Formats and Visual Merchandising suitable in Indian Socio-Cultural Environment”; AICTE Sponsored National Seminar on “Marketing in the Digital Era”, organized by Sona School of Management, Salem held on September 15-16, 2006 at Salem, Tamil Naru.
  • “The Virtuous Cycle: A Systematic Approach towards HR Branding”; National HR Conference on “The Role of HR in Enhancement of People Capability and Capacity” organized by the ‘Department of Management Studies, New Horizon College of Engineering, Bangalore held on September 1-3, 2006 at Bangalore, Karnataka.
  • “13P’s of Holistic Marketing-mix: A new orientation in Marketing Convergence”; National Seminar on “Corporate Reincarnation: Reaching New Horizons” organized by RIMS, Rourkela held on Feb. 25, 2006 at Rourkella, Odisha.

Seminar

  • 2019: Acted as moderator of Vision Seminar on the theme of “Corporate Ethics & Responsible Leadership” held on 8th March, 2019 at Williamson Magor Hall, Bengal Chamber and Kolkata.
  • 2018: Acted as moderator of Vision Seminar on Women’s Empowerment held on 29thJune, 2018 at Globsyn Knowledge Campus.

Workshops/ Courses Attended

  • Participated in the 2-week Faculty Development Program (FDP) on Innovation and Entrepreneurship organized by Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology Kharagpur supported by Department of Science & Technology (DST), Government of India held in August, 2014.
  • Completed certification course on Digital Marketing from Seven Boats Info-System Pvt. Ltd. in 2014.
  • Participated in the workshop on Teaching Methodology organized in collaboration with the American Center and Techno India Group, Kolkata, at Techno India, Salt Lake Campus, from 14thto 23rd July, 2008
  • Participated in the MHRD/AICTE sponsored short-term course on Statistical Modelling for Data Analysis offered by Indian Institute of Technology, Kharagpur at Vinod Gupta School of Management during 30thJune to 13th July, 2008
  • Participated in the workshop on Teaching Methodology organized in collaboration with the American Center and Techno India Group, Kolkata, at Techno India, Salt Lake Campus, from 9thto 13th June, 2008
  • Participated in One-Day Seminar on Data Analysis Using SPSS organized by National Institute of Technology, Durgapur held on 8thFebruary, 2008

MDP

  • 2016: Conducted 2-day MDP for BENFED titled “Rural Marketing – Challenges & Opportunities”
  • 2011: Conducted MDP on Data Analytics in the Field of Marketing for the entrepreneurs and professionals.
  • 2008-2010: Conducted MDP on Entrepreneurial Growth at BNCCI for the Entrepreneurs under Bangla SwanirbharKarmasansthanPrakalpa Sponsored by Directorate of Youth Services, Govt. of West Bengal
  • 2007: Conducted MDP on Service Marketing at Oriental Bank of Commerce for the Branch Managers and Officers
  • 2005: Conducted Orientation Training Programme for Management Trainees on Marketing Management at MSTC Ltd., a Govt. of India Enterprise

Consultancy

  • 2015-2018: Acted as consultant for a number of startups including wottajob.com, 60fixty.xom, spookybin.com, PEMC, art4lyf.com, DevilYou, Sapo herbal detergent, GharkiKhana.
  • 2004-2010: Undertaken multiple consultancy assignments as the founder of consultancy firm Progoti Education and Management Consultancy.

Training

  • 2019: Conceptualised Globsyn Employability Enhancement Programme (GEEP) for under graduate students and conceived and conducted 60-hour Digital Marketing session.

Awards & Achievements

  • 2013: Awarded Doctoral Degree by West Bengal University of Technology
  • 2012: Selected as paper presenter in the final research paper track (only 5 papers were selected) of the Doctoral Colloquium organized by IIM Ahmedabad held on January 7-8, 2012 at Ahmedabad, India.
  • 2008: Awarded ‘Best Paper Award’ at National Conference on “Forecasting Financial Markets in India” (FFMI- 08) organized by Vinod Gupta School of Management, Indian Institute of Technology Kharagpur held on December 29-31, 2008.
  • 2008: Awarded ‘Best Paper Award’ at International Conference on “Doing Business in India” organized by IFIM Business School, Bangalore held on December 18-19, 2008
  • 1998: Awarded Gold Medals for standing first in Bachelor of Printing Engineering Final Examination and also awarded IEE-Calcutta Centre Gold Centred Silver Medal for securing the highest marks in elective paper (Electronic Publishing) in Jadavpur University.
  • 1997: Paper on the topic of “Modernisation of Electronic Publishing Industry by introducing RIP Technology” won prize in paper presentation event at All India Printing Engineering Students’ Meet held at Bangalore
  • 1989-91: Won many prizes at school level Creative Writing, Debate, Elocution and Quiz contests

FDP:

  • FDP on Outcome Based Learning, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 10thJanuary, 2020 at Globsyn Business School
  • FDP on Learning with cases, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 9thJanuary, 2020 at Globsyn Business School
  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots!,Speaker Prof.MahendhiranSanggaran Nair from Monash University Malaysia on 3th October, 2019 at Globsyn Business school.
  • FDP on NAAC – The Road, Speaker Dr.ParasarBandopadhayay&Dr. B BPaira, form MCKV Institute of Engineering and Heritage Institute of Technology on 8thMay, 2019 at Globsyn Business School.
  • FDP on Mordern Teaching and Learning Pedagogies for Management Education (MUST), Speaker Dr.Prem Kumar Rajagopal from Malaysia University of Science & Technology on 11th March, 2019 at Globsyn Business school.

Journals/ Articles / Case Studies

  • Self-Research, To be communicatedto a ranked Journal in December, 2020.
  • Research Article with Debmalya Banerjee (Globsyn Business School) on internet shutdown. Under process.To be completed in December, 2020.
  • Self-Research, To be communicatedto a ranked Journal in December, 2020.
  • Self-Research, under process. Expected to be completed in March, 2021.
  • Collaborative research with students of Globsyn Business School, under process. Expected to be completed in December, 2020.
  • Globsyn Management Journal, 2020 issue (as a part of GBS Research & Consulting Cell), collecting research papers, perspectives and case study. Trying to get it enlisted to UGC-CARE,Under process.Expected to be completed in December, 2020.
  • Collaborative research with students of Globsyn Business School, Under process. Expected to be completed in December, 2020.
  • Collaborative research with students of Globsyn Business School, Under process.
  • TanusreeChakraborty ,“Proxy Women’ or Empowered Politicians: Democratic Decentralization &Panchayati Raj Institutions in Rural India”,  Published in Journal of Politics & Governance, Vol. 3, No. 4, October-December 2014
  • TanusreeChakraborty , “Women’s Economic Empowerment: Self Help Group and Microfinance”, Published inJournal Women’s Studies: Various Aspect (Book),edited by Dr.BasabiChakraborty, UrbeePrakashan, Kolkata, 2014
  • TanusreeChakraborty , “Self Help Groups, Microfinance and Women’s Empowerment: Case Study of Purulia”,  Published inJournal The micro FINANCE REVIEW, Vol-IV, No-1, Jan – June 2012
  • TanusreeChakraborty , “SthanioSwayatyaShasaneNari”,  Published in Empowerment and her Story: an Agamic Vision 2010, edited by Dr.AmitaBagchi, Centre for Women’s Studies, North Bengal University, 2010
  • Self-HelpGroups and Microfinance – Issues in Gender Empowerment”Empowerment and her Story: an Agamic Vision 2010, edited by Dr.AmitaBagchi, Centre for Women’s Studies, North Bengal University ISBN:978-81-906600-1-3 2010
  • “Women Empowerment: National Policy for the empowerment of Women 2001, Mainstreaming gender in development process, UNDP   guidelines of mainstreaming gender, Gender Development Index, Gender Empowerment Measure” and “ Economic Liberalization and impact of women microcredit and women’s self-help groups” Text Book Writing on Women’s Studies General Course of Calcutta University at Women’s Studies Research Centre, University of Calcutta Forthcoming.
  • Women Studies Research Centre, University of Calcutta as (teaching post, Fulltime contractual post of UGC) 2013 to 2018
  • Research Coordinator for the project “Social Discrimination, Access to Credit and Women’s Empowerment” funded by National Commission for Women, New Delhi 2015-2017
  • Research  associate for the project “Vulnerability of Tribal Women in terms of Social Discrimination and Livelihood with respect to State Policies: Study of three States  in Eastern India”, funded by Indian Council of Social Science Research, New Delhi 2015-2017
  • Programme Coordinator for the project “Institutionalization of SODIS with Focus on Community Health Communication and Green Architecture as a Solution of Bottle Exposure Space” funded by the SOLAQUA Foundation, Switzerland and guided by The Swiss Federal Institute of Aquatic Science and Technology(Eawag), Switzerland, Women Studies Research Centre, University of Calcutta 02.07.2012 to 30.04.2013
  • Research Assistant for the UGC UPE project titled “Women, Work and Empowerment in Post Independent Bengal: Two Case Studies” Department of History, University of Calcutta 02.04.2012 to 30.06.2012
  • Project Coordinator for the DelPHE project “Exploring the Relationship between Women’s Political Empowerment and Poverty Reduction” funded by the Development Partnerships in Higher EducationWomen Studies Research Centre, University of Calcutta 03.12.2008 to 30.12.2011
  • Project Associate ,Women Studies Research Centre, University of Calcutta 02.02.2006 to 02.12.2008

Conferences / Seminars / Event / Presentation: (International)

  • Joint Coordinator for the project “Gender Dimensions of the Urban Labour Market: Investigating the terms of Women’s Inclusion and Exclusion” with Prof. Ishita Mukhopadhyay, Ms.IndraniMazumdar, Dr.Neetha. N. Pillai. funded by Centre for Women’s Development Studies, New Delhi 2015-2016
  • Coordinator for the Project “STEP AGAINST TRAFFICKING”. Statistical Data Analysis and compilation of report by Women’s Studies Research Centre, C.U.It is being initiated by SANLAAP in collaboration with Women’s Studies Research Centre, University of Calcutta, sponsored by FADV 2015-2016
  • International Conference On Social Sciences Colombo, Sri Lanka ““Proxy Women” or Empowered Politicians: A qualitative study of effectiveness of seat reservation and elected women’s participation in Indian local governance” March 25-26, 2014
  • Individual Grants Program, Sir Ratan Tata Trust Seventh Annual Poverty and Social Protection international Conference Tomorrow People Organizations at Bangkok, Thailand “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of three Districts in West Bengal, India”March 9-11,2014 UGC
  • Scotland Malawi Partners hip’s event Edinburgh ‘Gender Equality and Female Empowerment’. The focus of the event was to explore the contribution of Scotland- Malawi community links towards Millennium Development Goal 3-to promote gender equality November 1, 2011 DFID,British Council
  • Visit the Department of Social Sciences at Oxford Brookes University, Oxford, UK to participate in a two day research meeting on ‘Gender,Politics and Poverty’ and to participate in a series of meeting and academic exchanges Oxford Brookes University, Oxford, UK “Women empowerment in rural India”.November 2–4,2011DFID, British Council.

Conferences / Seminars / Event / Presentation: (National)

  • Three-day conference on Eco-friendly Women Entrepreneurship: Panacea or Myth in Development on a project “Promoting Eco-friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, U.S.A, Kolkata, University of Calcutta, paper titled “Entrepreneurial Development: Myth or Panacea for Women’s Empowerment from the lens of Sen’s Capability Approach” March , 2019.
  • Panel Discussion on a project “Promoting Eco-friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, U.S.A, Department of Economics, University of Calcutta, Viability of Entrepreneurship as a move towards women’s empowerment under social vulnerabilities in India, November 2017.
  • Three-day conference on Eco-friendly Women Entrepreneurship: Panacea or Myth in Development on a project “Promoting Eco-friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, Kolkata, University of Calcuttapaper titled “Entrepreneurial Development: Myth or Panacea for Women’s Empowerment from the lens of Sen’s Capability Approach”March 14-16, 2019 U.S.A.
  • Panel Discussion on a project “Promoting Eco- friendly Entrepreneurship Development For Women in West Bengal under the Indo-US 21st Century Knowledge Initiative Programme” The project was developed by the University of Calcutta as the lead institution and Claflin University, SC, Department of Economics, University of Calcutta Viability of Entrepreneurship as a move towards women’s empowerment under social vulnerabilities in India November 23rd, 2017 U.S.A.
  • “Dissemination Workshop on Baseline Survey of Trafficking”Women’s Studies Research Centre, University of Calcutta Draft report on Baseline Survey of Trafficking , in 34 villages of 4 blocks, Basirhat-I, Swarupnagar,  Hingalgunj &Hasnabad of North 24 Parganas District 15.12.2015
  • 56th Annual Conference of the Indian Society of Labour Economics at the Department of Management,  Birla Institute of Technology (BIT), Mesra,“Involuntary Employment! An Exploration in Railway December 18‐20, 2014. Ranchi and the Eastern Regional Centre of the Institute for Human Development (IHD‐ERC), Ranchi Hawking in West Bengal, India”
  • Urban Women in Contemporary India by the Centre For Urban Economic Studies, Calcutta University “Self-Help Groups and Microfinance— Issues in Gender Empowerment”February15, 2014
  • XIV National Conference on Women’s Studies on Equality, Pluralism and the State: Perspectives from the Women’s Movement Gauhati University “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of Three District in West Bengal” February 4-7, 2014
  • Dynamics of Development and Discontent UGC Sponsored National Seminar on Organised byTufanganjMahavidyalayaTufanganj, Cooch Behar “Microfinance: Rescuing or Betraying gender from the poverty trap? Case Studies of Coochbehar District in West Bengal” September27-28, 2013
  • “Tribal Women in India” Women’s Studies Research Centre, University of Calcutta “Micro-credit Vs Self- Help Groups among Tribal Women in West Bengal” March 23, 2013
  • One Day International Conference on “Women’s Political Empowerment and poverty Reduction Women’s Studies Research centre, University of Calcutta“Women’s Political Empowerment and poverty Reduction in rural India” August 30, 2011.
  • Reservation Debate in Indian Politics Women’s Studies Research Centre, Calcutta University in collaboration with Women’s Studies and Development Centre, Delhi University “Women In Politics: Reservation Debate” August 03, 2011
  • One Day Workshop “Exploring the Relationship between Women’s Political Empowerment and Poverty Reduction” involved women urban municipal councilors of Ten Urban Municipalities of West Bengal Women’s Studies Research Centre and Supported by Institute of Local Government and Urban Studies (ILGUS) “Definition and Measurement of Poverty” December 10, 2010
  • Regional Workshop on Women and Work centre for Women’s studies and Department of Economics, North Bengal University “Microfinance, SHG and Women’s Empowerment” March 26, 2008.
  • Regional Workshop on Women and Work centre for Women’s studies and Department of Economics, North Bengal University “Unequal Pay for Men and Women: Wage Differences” March 26, 2008
  • Researchers’ meeting held at Ford Foundation Delhi, organised by IFMR, Centre for Microfinance “Microfinance, SHG and Women’s Empowerment” March 28, 2008.

Conference/Seminar (International)

  • “10th International Language and Development Conference” in partnership with the PRAESA, Language and development Conferences, United Nations Educational, Scientific and Cultural Organization, AFRICAN UNION, ACALAM,UNION AFRICAINE Cape Town, South Africa at the Lagoon Beach Hotel:“Language of Development and Women’s Empowerment” October15-17, 2013.
  • RC32 Interim Conference for Session E: gender empowerment and microfinance: Theoretical and empirical perspectives Buenos Aires, Argentina :”Microfinance and Women’s Empowerment: A Study Across Social Groups in West Bengal” August 1—4, 2012.

FDP:

  • FDP on Mordern Teaching and Learning Pedagogies for Management Education(MUST), Speaker Dr.Prem Kumar Rajagopal from Malaysia University of Science & Technology on 11.03.2019 at Globsyn Business school.
  • FDP on NAAC – The Road, Speaker Dr.ParasarBandopadhayay&Dr. B BPaira, form MCKV Institute of Engineering and Heritage Institute of Technology on 08.05.2019 at Globsyn Business School.
  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots!, MahendhiranSanggaran Nair from Monash University Malaysia on 03.10.2019 at Globsyn Business school.
  • FDP on Learning with cases, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 9.01.2020 at Globsyn Business School
  • FDP on Outcome Based Learning, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 10.01.2020 at Globsyn Business School

Training  

  • SPSS Version 14, Micro Pro, Kolkata, year 2017
  • Statistical Methods for Research Workers, Department of Business Management, University of Calcutta and Indian Association for Productivity, Quality and Reliability (IAPQR), year 2017
  • Computer Application in Operations Research, TECHNO CAMPUS (The Software Finishing School, Kolkata) Year 2002
  • Diploma in Information Technology Application, Computer Training Institute State Youth Centre, Govt. of West Bengal. Year 2000-2001

Book / Edited Book 

  • Edited book (co-edited with Ishita Mukherjee of the University of Calcutta) under process.Expected to be published in February, 2021.
  • “Women Empowerment: National Policy for the empowerment of Women 2001, Mainstreaming gender in development process, UNDP guidelines of mainstreaming gender, Gender Development Index, Gender Empowerment Measure” and “ Economic Liberalization and impact of women microcredit and women’s self-help groups”, Text Book Writing on Women’s Studies General Course of Calcutta University at Women’s Studies Research Centre, University of Calcutta, Forthcoming.

Papers

  • Self-Research entitled “Managing Career Blues: Succour and Solace from Urdu Couplets”.Publishedat SSRN on January 2020.
  • Review of the book entitled “The Future is Asian: Commerce, Conflict, and Culture in the 21stCentury” by Parag Khanna, Simon & Schuster, New York, NY.To be published in Globsyn Management Journal, 2020 issue.
  • Self-Research in the domain of selection and appointment.Under process. To be completed in June, 2020.
  • “Fault Lines in the Legal Framework of Industrial Relations,”Economic & Political Weekly, December 23, 2017, 14-19.
  • “Taking an Expansive View on What Constitutes Political Instability for Global Operations,” International Conference on Globalization – The Way Ahead, XIMR, St. Xavier’s College, Mumbai, and March 2013 (co-authored; won the best paper award).

Book Review:

  • Chakravarty M, “The Future is Asian”, Globsyn Management Journal, Vol. XIII, Issue 1 & 2, January – December 2019.

FDP / MDP:

  • FDP on Mordern Teaching and Learning Pedagogies for Management Education(MUST), Speaker Dr.Prem Kumar Rajagopal from Malaysia University of Science & Technology on 11.03.2019 at Globsyn Business school.
  • FDP on Building a Sustainable Scholarly Career: Connecting The Dots!,Speaker Prof.MahendhiranSanggaran Nair from Monash University Malaysia on 03.10.2019 at Globsyn Business school.
  • FDP on Learning with cases, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 9.01.2020 at Globsyn Business School
  • FDP on Outcome Based Learning, Speaker : SabyasachiDasgupta from O. P. Jindal Global University on 10.01.2020 at Globsyn Business School

Professional Associations

  • All India Management Association (AIMA):  Member
  • Society for Human Resource Management (SHRM India):  Member
  • National HRD Network (NHRDN):  Member
  • International Labour and Employment Relations Association (ILO, Geneva):  Associate Member

Working Papers

  • Collaborative research with Dr.Dwarika Prasad Uniyal, Professor & Dean, School of Business Flame University -To be communicated to a Scopus-indexed and ABDC-ranked Journal in September, 2020.(Under Process)
  • Collaborative research with Dr. Sachin Pavithran MAP of Holy Cross Institute of Management & Technology, Calicut, Kerala  -To be communicated to a Scopus-indexed and ABDC-ranked Journal in June, 2020.(Under Process)
  • Collaborative research with Dr.Shamindra Nath Sanyal & Prof. Kaushik Ghosh (Globsyn Business School) To be communicated to  a Scopus-indexed and ABDC-ranked Journal in September, 2020. (Under Process)
  • Collaborative research with Damini Bose (Byju’s, Bangalore)to be communicated to a Scopus-indexed and ABDC-ranked Journal in October, 2020.(Under Process)

Published Papers

Case Studies: (Working Cases)

  • Business Case Study with Dr.ShamindraNathSanyal (Globsyn Business School) on Tata Steel. The study is also involving GBS students. Under process. To be completed in June, 2020.(Under Process)
  • Business  Case Study with Dr.ShamindraNathSanyal (Globsyn Business School) on Mother Dairy Calcutta. The study is also involving GBS students, Applied for initiating the process.(Under Process)

Case Studies: (Published)

  • Saha D.(2020), “GAP Analysis: A Case of BSNL”, Published in Globsyn Management Journal

Conference / Seminar:

  • “Research for Advancement”, 6th London Business Research Conference, Imperial College/London 11-12 July, 2011.
  • Management and society welfare issues: Contemporary Perspectives, IISWBM/Kolkata 13-14 January, 2011.
  • “Contemporary issues and challenges in Modern Management, University of North Bengal, Siliguri, 09-10 March, 2011.
  • Rural Consumers in Globalizing Market: Vulnerability and Choice, University of Kalyani/Kalyani 15-16 December, 2010.
  • “Contemporary Issues in Business, Management & Finance (CIBMF-2012), University of Kashmir/Srinagar 21-23 September, 2010.
  • AICTE approved national seminar on “Sustainable Growth for Business Management”, CMS-JISCE, Kalyani, 27-28 April, 2010.
  • Peter F. Drucker Memorial 4th National Conference on “ Opportunities & Challenges of Contemporary and Innovative Management Practices”, Department of Business Administration, Siliguri Institute of Technology, 5th to 6th October, 2012
  • International HR Conference, HR-next, Focus, Engage, Align, IISWBM, Kolkata 27th to 28thFebruary, 2013.
  • Recent Trends in Management Studies and Practices in the context of Liberalized Regime, Department of Management Studies, University of North Bengak16th to 17th March, 2013
  • International Conference on Research in Marketing (ICRM-2013), DMS,  IIT-Delhi  21st to 22ndDecember, 2013

FDP / MDP / STTP / Workshop:

  • Orientation Programme, 01/01/15 to 30/01/15, University of Lucknow, Lucknow, UGC/MHRD Approved, 2015.
  • Statistical Modelling for Data Analysis, 30/11/09 to 11/12/09, IIT-Khargapur, Kharagpur, AICTE/MHRD, Approved, 2009.
  • Effective Teaching, 31/08/09 to 04/09/09, NITTTR-Kolkata, AICTE/MHRD, Approved, 2009.
  • Managing Emotional Intelligence-Optimizing Academic Performance in Institutions, 08/03/10 to 12/03/10, NITTTR-Kolkata, AICTE/MHRD, Approved, 2010.
  • Quantitative Data Analysis for Business & Management, 26/02/10 to 27/02/10, University of North Bengal, Siliguri, UGC, Approved, 2010.
  • Induction Training, 03/01/11 to 07/01/11, NITTTR-Kolkata, Kolkata, AICTE/MHRD, 2011.
  • Essentials of Writing, 02/08/12 to 08/08/12, IIT-Khargapur, Kharagpur, AICTE/MHRD, Approved, 2012
  • Research Methodology, 21/02/12, University of North Bengal, Siliguri, UGC, Approved, 2012.
  • Faculty Development Program, 06/08/12 to 07/08/12, Siliguri Institute of Technology, Siliguri, Institute sponsored, 2012
  • Evaluating Students’ Performance, 03/06/13 to 14/06/13, NITTTR-Kolkata, Kolkata, AICTE/MHRD Approved, 2013.
  • International Workshop on Responsible Management Education, 13/01/14, University of Luckmow in association with United Ntaions Global Compact, New York, Lucknow, UGC, 2014.
  • Micro-Teaching for Improving Teaching Skill, 25/5/15 to 29/5/15, NITTTR-Kolkata, AICTE/MHRD Approved, 2015.
  • Two week STTP on Environmental Studies, 2/6/15 to 12/6/15, IIT-Bombay, MHRD Approved, 2015.
  • Crafting & Drafting High Quality Research, 09/12/17 to 10/12/17, IIM-Ahmadabad, Institute Sponsored, 2017.
  • Outcome Based Assessment, 21/05//18 to 25/05/18, NITTTR-Kolkata, AICTE/MHRD Approved, 2018
  • Effective Communication, 07/1/19 to 11/1/19, NITTTR-Kolkata, AICTE/MHRD Approved, 2019.

Books/Conference Proceedings:

  • Dey S. &Saha D.(2020), Marketing :A Conceptual Framework, 1st Edition, Taurean Publication, New Delhi, 9788194311386.
  • Textbook on Marketing Management (Part-II) (co-authored with Shuvendu Dey of Techno India Group) under process. Expected to be published in January, 2021.(Under Process)
  • Saha D. & Bhattacharya A. (2015), Peter F. Drucker 6th National Conference on Latest Trends in Management, Economics & Social Sciences (LTMES-2015), 978-93- 5235-998-1.
  • Saha D. (2017), Peter F. Drucker 7th National Management Research Conference(NMRC-2017), 978-93-5281-556-2.
  • Saha D. (2013), Peter F. Drucker 5th National Conference on Business Innovation, Economics & Management, 978-93-8233-887-1.
  • Saha D. (2012), Peter F. Drucker 5th National Conference on Opportunities & Challenges of Contemporary & Innovative Management Practices,   978-81-924140-3-4.

Journal Introduction with own Initiative:

  • SIT Journal of Management (E-ISSN: 2278-9111 & P-ISSN: 2349-6894), with IF: 2.463, A peer reviewed Open Access National Online Journal. (Since June 2012 to August 2019), worked as an Executive Editor.

Session Chaired / Invited Keynote Speaker / Rapporters :

  • Saha D. (2012),  Peter F. Drucker 5th National Conference on Opportunities & Challenges of Contemporary & Innovative Management Practices, Siligiri Institute of Technology in association with West Bengal University of Technology, Track-Marketing.
  • Saha D. (2012), “Contemporary Issues in Business, Management & Finance (CIBMF-2012), University of Kashmir/Srinagar, Track-Tourism Marketing.
  • Saha D. (2018),4th Tata Memorial National Seminar on“Trending Issues in Marketing”, Salesian College, Siliguri, Track-Marketing.
  • Saha D. (2019),4th Tata Memorial National Seminar “Towards A New India: A Spectrum of Opportunities”, Salesian College, Siliguri, Track-Finance & Economy.

Journals / Articles / Case Studies / Working Papers:

  • Ranita Basu, “How Organizational Stress is Affecting the Family Satisfaction of IT Workers”, International Journal of Creative Research Thoughts, Vol. 6, Issue-2, Seen: 2320-2882, April, 2018
  • Ranita Basu, “Emotional Intelligence and Work Satisfaction – A study on the employees working in various organizations”, International Journal Research Publications (Research Journal of Commerce & Behavioural Science-RJCBS) [Vol. 6, No. 2 (2016): 01 December 2016; ISSN 2251-1547]
  • Ranita Basu, a research paper entitled, “How Work-place Anxiety Affects the Work and Family Satisfaction of the Employees working in Private Sectors”, International Education and Research Journal [E ISSN No.: 2454-9916 | Vol. : 2 | Issue : 2 | Feb. 2016]
  • Ranita Basu, “Perceived Differences in Work-Family Conflict and Self-efficacy of Employees working in Private and Public Sector Enterprises”, Indian Institute of Psychometry on January-June session, 2010

GOOGLE SCHOLAR CITATION [ scholar.google.co.in]

Web URL: http://ierj.in/journal/index.php/ierj/article/view/151

Journal/ Book Chapter/ Conference Proceedings & Presentations:

Self-Research, Understanding the Inheritance influence of “Cultural Capital”: Challenges faced by first generation engineering students, published in studies in India place name with ISSN No. 2394-3114, Vol 40, Issue 50 March, 2020 (Impact factor 6.30) (the journal is Indexed, peer reviewed and listed in UGC care)

  • Majumdar S. (2006). Teaching 3rd and 4th grade ELL students: Mapping Seasons in
  • In Research and Advocacy of Language Learners in Alabama, Vol 3, Issue 1.
  • Mantero, M. &Majumdar, S. (2009). Ch. (30). Enacting a Plurilingual Pedagogy:
  • English Language Policy and Instruction in India. In Manish A. Vyas and Yogesh L. Patel (Ed.) Teaching English As A Second Language: A New Pedagogy For A New Century. PHI Learning Private Limited: New Delhi, pages 395 – 407.
  • Petrovic, J.E. &Majumdar, S. (2010). Language Planning for Equal Educational Opportunity in Multilingual States: The Case of India. International Multilingual Research Journal. Volume 4, Issue 1 January 2010, pages 1 – 19.Awarded Class of 2011.
  • Majumdar, S. (February, 2018). Paper accepted at 70th Annual meeting SEPES, Chattanooga, Nashville, USA.
  • Majumdar, S. (2015). The place of aesthetics in business. 5th International Conference: Innovations and Best Practices in Business. IISWBM, Kolkata.
  • Majumdar, S. (2014). Lack of Cultural Capital: Challenges faced by first-generation Engineering students. CERE 2014, 16 th International Conference on Excellence in Research and Education, IIM, Indore
  • Majumdar, S. (2010). The Role of Student Support Groups on Student Achievement. The 14th Annual Holmes Partnership Conference Closing the Achievement Gap: Continuing the Work Annual Meeting at Charleston, S.C. Host: College of Charleston, School of Education, Health, and Human Performance.
  • Majumdar, S. (2009). Creating Linguistic Hegemony through Communicative Language Teaching. Annual meeting of SEPES in Auburn, Alabama. Host: Auburn University’s College of Education.
  • Majumdar, S. (October-November, 2008). “What role does Communicative Methodology play in ESL Literacy Education?” AESA Annual Meeting in Savannah, Georgia.
  • Majumdar, S. & Majumdar, D. (December, 2007). Power Culture and Globalization in Language Education. 5 th ICCG International conference in Mumbai,India.
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