Masters of Business Administration (MBA) as a qualification of higher studies has always been in demand in the education industry. Various universities and institutions aim to educate graduates in the latest practices of management studies and train them to contribute their best in the economy. With the rise of new technologies and their pan-industry applications, it has become all the more important to prepare young minds in the art of managing large scale operations that work in tandem with modern industrial developments.
However, the effectiveness of an MBA qualification is mostly quantified, at least on a micro-level, by the kind of job a student secures as a stepping stone towards their career. Nature, pay scale, brand recognition, employee benefits, and other associated factors determine the value and weightage of an MBA degree. Whether a student has specialized in HR, Marketing, IT, Finance or Operations, an MBA only comes to its true fruition when it sets the right track of an aspirant’s career.
In this blog, we’ll be discussing the different kinds of jobs an MBA graduate can apply for with a marketing specialization.
Jobs you can apply for with an MBA in Marketing specialization
Marketing is an integral part of any organization, and specializing in this discipline provides a global gateway to various private and public sector opportunities. It not only establishes a solid foundation in marketing concepts and applications but also enhances their decision making and problem-solving skills.
Following are some of the core areas of employment:
Brand Management deals with the impression of a particular brand in the consumer psyche and the impact it has on the market. A good brand manager acts as a mediator and maintains a healthy relationship between the customers and the brand. Brand promotions, data analysis, behavioural studies are some of the core strategies employed by a brand manager to enhance the quality of the brand. The key responsibilities of a brand manager include interpreting the market, formulating long term strategies, determining the product price, promotions, advertisements, media engagements, etc.
Product Management is an organizational process that involves planning, production and reviewing of a product. A product manager works with a team of engineers, designers and operations professionals and sets the tone of the brand through their product quality. Since this post requires a high degree of precision and managerial skills, an MBA graduate with marketing specialization is ideal to take up the haul.
Media Management involves operating and supervising the media and PR department of an organization. It is instrumental in business expansion as it develops and maintains relationships with audiences and business clients. Marketing professionals involved in media management are not only responsible for formulating product advertisements but also help the company achieve its desired marketing goals. A media marketer understands the effect of media on consumer minds and manoeuvres their strategies accordingly.
Advertisements play a crucial role in establishing brand identity and enforcement. With several means at hand like television, radio, internet, emails, print media, etc., MBA professionals use advertisement strategies for promoting a particular product. Their managerial skills help in generating potential customers and allow a company to highlight all the relevant details of their product or service required for securing the desired position in the consumer mind ladder. It is one of the most lucrative sectors for MBA professionals to harness their knowledge and skills.
Nowadays, it is indispensable for any company to have a professional website. And with a website, comes the necessity of healthy traffic flow. This particular vertical is handled by Digital Marketing managers who ensure a steady organic flow of visitors to the company website using different digital marketing strategies like SEO, keyword analysis and density, web content development, graphic designing, social media management, pay-per-click advertisements, affiliate marketing, banner advertisements, etc. The internet provides an excellent opportunity to connect with prospects worldwide and deliver a more personalized buying experience that is not possible in offline marketing pursuits. And with the increasing usage of the worldwide web, the importance of Digital Marketing is only increasing with time.
Today’s market fashion’s itself according to the need of the hour. As the world moves from being a sellers’ market to a buyers’ market, consumers have assumed a pivotal role in the structure of an organisation. Marketing recognises the consumers as the fulcrum around which the plans and programs of an organisation revolves. Like any other premiere B-Schools around the globe, Globsyn Business School too, acknowledges the growing importance of Marketing Management as an important domain of management education. The revered academic fraternity of the School of Marketing Excellence, GBS, help students in realizing their dream careers in marketing through an unbeaten course structure, live and industry vertical specific case studies, live projects, workshops, advertisement clubs and other creative pedagogic tools all designed to teach the young managers about the intricacies of the today’s marketplace.