The consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent years than ever before. All over the world, the consumers are organizing themselves for the protection of their interests. The right to consumers to be protected for their interest in the market place is called ‘Consumerism’. It is a consumer movement against poor and fraudulent practices of marketers.
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Culture consists of a set of values and beliefs which helps to reinforce work groups and communities. It applies to individuals, teams and organisations. The more the culture of one is in sync with the culture of the other, it can result in harmony, smooth sailing and protracted relationships. The reverse is also true, in that, if cultures of the two substantially differ, it can also result in bickering and severance. Therefore, it is essential to study the ingredients of Culture.
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Statistics is, basically, the study of data. It is to decision-making what pathology is to medicine; it provides the body of content that may drive a workable choice. The statistician assimilates, organizes, and analyses data to offer interpretations that could affect a crucial pronouncement.
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For decades, businesses have relied on the standard practice of gathering data and crunching it in an attempt to predict the future. But what if they could take a different approach? What if they could analyse past performances, use that to prepare for the future, and make better business decisions? That’s exactly what Business Analytics does.
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When the year 2022 began it was hoped that putting pandemic blues behind, the employment scenario will turn stable. This was however not to be. The vagaries of uncertainty set out to hunt and haunt employers and employees with great vigor.
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Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single category, there have been tensions and palpitations as to who will take over the other or at least edge over the other. It is simply analogous to a car race. The fight for which car will speed over the other and by how much distance is, is akin to in the branding context, how brands will edge over the other brands in the same category and by what percentage of market share.
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The members of Kalyani Youth Leadership Forum as a part of their ‘Care for Society’ activities celebrated the contribution of the blue collared staff of the B-school. It was celebrated under the Beyond Education vertical of Globsyn Business School.
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‘Business Analytics’ is the process of using statistical tools and technologies to analyze historical data and gain important insights which eventually aid in strategic decision making.
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With the ethos of ‘Care for Society’ firmly embedded in its philosophy, student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of Globsyn Business School (GBS), organized a Blood Donation Camp in collaboration with Saroj Gupta Cancer Centre and Research Institute.
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Globsyn Business School (GBS) celebrated India’s 76th Independence Day with the visually impaired students of Calcutta Blind School. Student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of GBS, put up a cultural performance called ‘Azaadi Ki Udaan’ as a part of ‘Care for Society’ project, through which they tried to capture the ethos of independence while building a connection with the indomitable souls.
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