Blogs

Consumerism is a shame of Marketing

The consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent years than ever before. All over the world, the consumers are organizing themselves for the protection of their interests. The right to consumers to be protected for their interest in the market place is called ‘Consumerism’. It is a consumer movement against poor and fraudulent practices of marketers.

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Organizational Culture and Climate

Culture consists of a set of values and beliefs which helps to reinforce work groups and communities. It applies to individuals, teams and organisations. The more the culture of one is in sync with the culture of the other, it can result in harmony, smooth sailing and protracted relationships. The reverse is also true, in that, if cultures of the two substantially differ, it can also result in bickering and severance. Therefore, it is essential to study the ingredients of Culture.

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Statistics: The Grammar of Science

Statistics is, basically, the study of data. It is to decision-making what pathology is to medicine; it provides the body of content that may drive a workable choice. The statistician assimilates, organizes, and analyses data to offer interpretations that could affect a crucial pronouncement.

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Understanding the Brand Battlefield

Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single category, there have been tensions and palpitations as to who will take over the other or at least edge over the other. It is simply analogous to a car race. The fight for which car will speed over the other and by how much distance is, is akin to in the branding context, how brands will edge over the other brands in the same category and by what percentage of market share.

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Blood Donation Camp at Globsyn Business School

With the ethos of ‘Care for Society’ firmly embedded in its philosophy, student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of Globsyn Business School (GBS), organized a Blood Donation Camp in collaboration with Saroj Gupta Cancer Centre and Research Institute.

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Celebrating Independence Day with the Visually Impaired

Globsyn Business School (GBS) celebrated India’s 76th Independence Day with the visually impaired students of Calcutta Blind School. Student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of GBS, put up a cultural performance called ‘Azaadi Ki Udaan’ as a part of ‘Care for Society’ project, through which they tried to capture the ethos of independence while building a connection with the indomitable souls.

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