Post the onset of the COVID-19 pandemic, the global economy is poised to stage its most robust post-recession recovery in 80 years in 2021. However, the rebound is expected to be uneven across countries, as major economies look set to register strong growth even as many developing economies lag. The year 2021 is said to be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can start to look forward in shaping their futures rather than just grinding through the present. The next normal is going to be different. It will not mean going back to the condition that prevailed in 2019. In fact, just as the terms ‘pre-war’ and ‘post-war’ are commonly used to describe the 20th century, generations to come will likely discuss the pre-COVID-19 and post-COVID-19 eras.
The pandemic has made every human self-sufficient and confident to fight the odds with new vigor and intelligence defining a new way of living in the ‘next normal’ of things. According to a famous scholar Yaakov Kaufman, “When someone pushes you to the corner, push the corner away”. So, in this situation, businesses require an innovative pathway to a more resilient economy across the globe. During these challenging times, renovations of old ideas to a new rebooted one or/ and new ideas from inception are the keys to business resilience and sustainability. It is time for researchers to lead the change towards a sustainable alternative and to identify some of the trends that will shape the next normal. The focus may be on how they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis.
The theme for International Research Seminar 2021 was ‘Emerging Trends across sectors in a Post-pandemic Globalized World’. The Seminar had been conceptualized to create an inclusive platform with corporate veterans, academicians, entrepreneurs and students, who deliberated and provided research-oriented findings in terms of the role of integrated management system for business sustainability in the post COVID-19 world.
This International Seminar focused on the emerging trends across sectors of economy and deliberated on the importance of strategic resilience and integrated management for business sustainability.
Spread over multiple days, the Seminar was divided into two distinctive themes:
Panel Discussion I: “Next Normal” Emerging Paradigms in Consumer and Business Segments
The world is headed towards a change like never before. The civilization seems to reshuffle and reboot itself based on the learnings of the pandemic. Acceptance to a new normal is not an option but a mandate for consumers and businesses alike. Hence the interim time between how society transitions from a pandemic to a post-pandemic world needs to be discussed in terms of alignment of customers and organizations across different verticals and theorize a world where the pendulum may recede back but not to its original position, a world where consumers and businesses start looking at a blending model of operation and restructure the civilization with novel models of co-existence.
Panel Discussion II: Multi-sectorial Impact on Post-pandemic Businesses and Organizations
The transition of an era to the next is a difficult, different and delicate bridge between an era and the next. While pandemic made both consumers and businesses dance to its tune, it is time for resilient businesses to be agile to novel consumer desires and changing mindsets. Every sector from FMCG to education and from travel to e-commerce have been affected in heterogeneous degrees and a rejuvenation in terms of business models and directions are the need of the transitioning period. The consumers have understood the variance of an offline as well as online world and thereby rechristened themselves to a modified form of existence. Their mindset may have become different, the working culture and recruitment may be novel and businesses need to be ready to the newness of the environment and realign their businesses to cater to the changing needs of customers in a post-pandemic world.
Inaugural Session
Welcome Address: Dr. Tanusree Chakraborty, Faculty, Head – GMJ & GMC, Convener – GMC 2021, Globsyn Business School, India
Inaugural Speech: Prof. R. C. Bhattacharya, Vice Chairman, Globsyn Business School, India
Keynote Address: Dr. Roger Dooley, Author, and International Keynote Speaker
Vote of Thanks: Dr. Mahuya Basu, Faculty, Globsyn Business School, India
Panel Discussion: I (Day 1)
Theme: “Next Normal” Emerging Paradigms in Consumer and Business Segments
Panelists:
- Stephan Gerschewski, Faculty, University of Kent, England, UK
- Pradeep Kumar Mishra, Faculty, XIM University, Bhubaneswar, India
- Jonathan Felix, Faculty, RMIT University, Vietnam
- Vinita Sinha, Faculty & HOD, SCMHRD, Pune, India
Moderator: Dr. Rajib Bhattacharya, Faculty, Globsyn Business School, India
Panel Discussion: II (Day 2)
Theme: Multi-sectorial Impact on Post-pandemic Businesses and Organizations
Panelists:
- Annie Gale, Director, HR, RMIT, Vietnam
- Rohit Aphale, AGM, Skoda Auto, Volkswagen, Pune, India
- Barbara Wohlfarth, Founder, Reiserezept GmbH, Switzerland
- Roxana Kawas, Co-founder and CEO, Chopinmol, Guatemala, USA
Moderator: Prof. Manas Chakravarty, Faculty, Globsyn Business School, India
Valedictory Session
Welcome Address: Dr. Sabyasachi Dasgupta, Faculty, Head – GRC (Publication), Joint Convener – GMC 2021, Globsyn Business School, India
Launch of GMJ Vol. XV and Chief Guest Address: Dr. Julie Guidry Moulard, Faculty, Lousiana Tech University and President, Academy of Marketing Science, USA
Valedictory Address: Dr. Tanusree Chakraborty, Faculty, Head – GMJ & GMC, Convener – GMC 2021, Globsyn Business School, India
Declaration of the Best Paper Awards & Felicitation: Prof. Kaushik Ghosh, Faculty, Globsyn Business School, India; Dr. Swapna Datta Khan, Faculty, Globsyn Business School, India
Vote of Thanks: Dr. Sabyasachi Dasgupta, Faculty, Head – GRC (Publication), Joint Convener – GMC 2021, Globsyn Business School, India
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