Bridge the gap between academics & industry with corporate-ready education. Learn how Applied Education shapes B-School students. Read now!
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Discover how research differentiates businesses and drives success in competitive markets. Learn why in-depth research is essential for brand positioning and strategic decision-making.
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Unlock the true essence of the sales paradigm in self-marketing. Explore beyond products, delve into personal selling for career success. Decode the art of selling yourself effectively. Embrace the broader dimension of sales beyond traditional marketing.
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Discover the essence of research and its importance in today’s world. Globsyn Business School’s research wing prepares students for the corporate world.
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Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single category, there have been tensions and palpitations as to who will take over the other or at least edge over the other. It is simply analogous to a car race. The fight for which car will speed over the other and by how much distance is, is akin to in the branding context, how brands will edge over the other brands in the same category and by what percentage of market share.
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