Author: Jonathan

Here’s Looking Back at You, 2021

This year, when the month of December rolled by, it seemed like 2021 went by in the blink of an eye! This was the year that will go into the history books as one of the most intense years so far. If 2020 personified disruption with the pandemic making the world go topsy-turvy, then 2021 [...] Read More
E-commerce Trends

E-commerce Trends in the Post-pandemic World

With a beginning around four decades back, E-commerce has dramatically redefined the way of carrying out shopping in the day-to-day consumer world. With the access to internet being more available to the public during 1991, the activities concerning online shopping gained needed impetus. The factors like convenient shopping, safety and enjoyable retailing experience have helped […]

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How to be an ‘Industry Relevant Manager’ in the Post-pandemic Era?

An ‘Industry Relevant Manager’ is considered to be an agile professional equipped by B-Schools to effectively function in a technology-driven work environment. With a focus on recruiting industry-relevant personnel, the recruiters often recruit from outside the relevant industrial domain. Hiring people from another industrial domain has proven to be beneficial to a firm as they […]

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Rising Demand of Entrepreneurship in the Post Pandemic World

Rising Demand of Entrepreneurship in the Post Pandemic World

The COVID-19 pandemic has transformed the global work culture. Once greatly reliant on employment, workers have now shifted their focus to adopt business ventures- big or small, to counter the influx of economic and employment instability.  Upsurge in Start-Up Firms   The emergence of the COVID-19 pandemic has triggered an upsurge in the number of start-up […]

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An Effective Zoom Guide: Features and Etiquettes you Should Know

Humans have the in-built ability to adapt themselves to changing natural and societal environments. The ‘New Normal’ setting in the post-pandemic educational environment reflects the amalgamation of two pedagogic systems viz. high-tech digital learning and traditional face-to-face learning. This new normal has made you comfortable in using the popular video teleconferencing apps like Google Classroom, […]

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Role of Simulation in Management Education

Simulation is an imitation of certain operations of a system. In the modern era, simulation is widely used in the field of education. Earlier this approach was used in military and aviation industries to maximize safety during the training, while minimising the risk. Later it was adopted in several other fields, like education – especially, […]

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The Cost of Commuting to Work

The Cost of Commuting to Work

In today’s high paced world, the aspect of commuting plays a very important role in job searches and career selections. The time taken and the money involved in commuting to work, plays a significant role in deciding whether a job is desirable or not. Many people while looking to buy a house prefers to live […]

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The Blue Ocean Strategy – Venturing into Virgin Markets

Over years companies have taken bold strategic moves to dwell into the market, create uncontested market space and make the competition irrelevant. How do they do it? What strategy do they adopt? Consider the remarkable strategic moves made by two corporate giants: 1) Ford Motor Co. In the 18th Century, the automobile industry was in […]

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