Author: Jonathan

Management Function & Organizational Behaviour – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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Durga Puja – A Management Case Study

Durga Puja, the mother of all socio-cultural festivals, commemorates the homecoming of goddess Durga. Closest to the hearts of every Bengali household, the festival embellishes religiosity, spirituality and emotions. However, the festival not only blends the essence of religion and spiritualism in the air, but it also amalgamates huge marketing opportunities and branding strategies of […]

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IT for Managers – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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Imposing a Ban on SUPs: An only solution?

On the 73rd Independence Day of India, the Prime Minister of the country, Shri Narendra Modi appealed to all his countrymen to put their effort wholeheartedly towards the mission of making the country free from SUPs, i.e., Single-Use Plastics. Following his appeal, India imposed a nationwide ban on SUPs from October 2, 2019, which incidentally […]

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Tips to Ace Campus Placement

11 Tips to Ace Campus Placement

Campus Placements serve as corridors to the corporate world for students, especially if they are freshers. They are the platforms that allow students to realize their dream of landing a decent job. Campus placement drives open up a lot of opportunities for students and pave the road for rewarding careers. However, for every job-aspiring student, […]

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OTT Services – A Game Changer for Young Managers

Scenario 1: Mr. Jignesh was extremely frustrated with the local cable TV operator because of their labyrinth of rules and regulation regarding channel selections. Whenever he wanted to watch a cricket match which was not broadcasted in any of the channels he subscribed, he was forced to contact his local cable operator for subscription. Realizing […]

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Revamp your Start-up Idea with Innovation

Revamp your Start-up Idea with Innovation

“Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” - William G. Pollard (Physicist and Episcopal priest) A successful start-up idea seeks immense hard work, profound dedication and a lot of perseverance and diligence. However, ticking all [...] Read More

Role of Field Trips in the Life of Management Students

When we hear about Field Trips, nostalgia hits us and makes us remember our school days when all of us were taken on trips to museums or parks. Field trips were just like another picnic for school kids. However, now when we are grown-ups and standing on the verge of starting our professional careers, field […]

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Usage of Emojis at Workplace

A picture is worth a thousand words – and an ‘Emoji’ can save you that many letters. It is interesting to see how communication has evolved over time, and how funny and interactive pictures can fluently express human emotions without the use of letters. Emojis are cute. It is easy to think they are just […]

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15th August – “How’s the Josh?”

“One individual may die for an idea; but that idea will, after his death, incarnate itself in a thousand lives. That is how the wheel of evolution moves on and the ideas and dreams of one nation are bequeathed to the next.” – Netaji Subhash Chandra Bose Netaji Subhash Chandra Bose believed that the love […]

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