Author: Jonathan

Financial & Management Accounting: The Road Ahead

In Globsyn Business School (GBS), ‘Financial & Management Accounting’ is a very important foundation course taught in Semester I in the 2 years MBA programme. It is usually followed by a course on ‘Corporate Finance’ in Semester II which provides a framework to acquire working knowledge in the world of Finance. Further, students who wish […]

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Communication- A Key Skill to Enhance the Employability

In today’s world, the young generation who possess certain skills along with their excellence in education is acknowledged. The whole world is standing under a pause button due to the pandemic situation by COVID-19. Corporate organizations are currently looking for fresh blood with additional skills to enhance the economic condition and improve marketability. Employability enhancement […]

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Digital Marketing in Emerging Economies

The term Digital Marketing is often coined with other terms as ‘Online Marketing’, ‘Internet Marketing’ and ‘Web Marketing’ by people residing along diverse regions. In United States, it is most commonly known as Online Marketing. It is known as Web Marketing by residents of Italy while for residents based along United Kingdom and other regions […]

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Importance of Foreign Languages in Global Business Scenario

Language plays an important role in business administration and customer satisfaction in all kinds of businesses, it aims to achieve customer satisfaction from an interaction with an organization; both in verbal or non-verbal communication. With rapid globalization, businesses are expanding into foreign landscapes, incorporating and integrating international markets. This foreign expansion creates a requirement for […]

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Tips and Tricks for Sailing Through Online Interviews

Amid the Covid-19 pandemic and lockdown, the industrial machinery has been brought to a standstill in its entirety – and the recruitment industry is no exception. Consistent with the current situation, most of the companies have frozen the hiring process altogether. Still a silver lining can be seen in these dark clouds, when many companies […]

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COVID-19 and Increased Technology Adoption

The emergence of COVID-19 has required us to go into a situation of home quarantine. The normal life of school going children and office going people are starkly affected owing to the growth of infected cases in every city and town around the world. Though the global pandemic continues to sustain its invasion into our […]

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