An MBA in Marketing is one of the most popular management degrees among aspirants. The marketing department is the lifeblood of any company. This department is in charge of promoting a brand to the target audience. In the highly competitive modern economy, effective marketing strategies are critical for a company’s survival and success regardless of what it sells or offers. For those looking to build a career in this dynamic field, MBA in Marketing colleges in Kolkata offer excellent opportunities, equipping students with the skills and expertise needed to thrive in the industry. With a growing need for marketing specialists high, organizations in Kolkata offering a diverse range of job opportunities to aspiring marketers.
That said, to effectively tap into marketing opportunities, pursuing the right course from one of the top MBA in Marketing colleges is crucial, catering to both fresh graduates and seasoned professionals. Among the top institutions in eastern India, Globsyn Business School (GBS) stands out as a leading management institute.
This blog will focus on the MBA in Marketing degree and why enrolling in Globsyn Business School in Kolkata could be beneficial.
MBA in Marketing: What Is It?
An MBA in marketing focuses on several facets of marketing, including advertising, digital marketing, managing brands, PR, and related subjects. Students who pursue this field of study can enhance their skills in fields like brand management, market research, brand management, promotional activities, etc. A mix of both theoretical and practical instruction assists students to become ready for a dynamic work environment.
Marketing specialists play an important role in engaging customers with brands and boosting brand value to get a competitive advantage in the market.
MBA Vs. PGDM in Marketing: Differences
If you are looking to pursue a postgraduate course in marketing, there are two options available:
- MBA in Marketing
- PGDM in Marketing
Although both programmes are highly valued in the job market and make students ready for the industry, there are certain basic differences between an MBA and a PGDM in Kolkata or elsewhere.
An MBA is a degree course and is offered by colleges and universities approved by UGC. On the other hand, a PGDM is a postgraduate diploma programme offered by autonomous and private colleges approved by AICTE. These basic affiliations or approvals are a must for any college to offer these courses.
Top-tier colleges may additionally hold secondary accreditations from AACSB, AMBA, EQUIS, and other organizations. The more accreditations an institution gets, the better it is regarded in terms of providing excellent education.
Another significant distinction between these two programmes is their curriculum structure. Because MBA courses are overseen by the UGC, their curricula are standardized and more rigid. On the other hand, a PGDM curriculum is set by individual colleges, which makes it highly flexible and more industry-inclined. Industry professionals are frequently involved in curriculum development to ensure that it is current with market trends.
Furthermore, an MBA degree is primarily focused on academic understanding, but a PGDM stresses the practical application of concepts, providing students with hands-on experience with real-world business difficulties.
MBA in Marketing: Benefits
Pursuing an MBA degree in Marketing from the best MBA in marketing colleges in Kolkata could expose one to a myriad of job opportunities in the corporate world. Similarly, those aspiring for a career in human resources can explore MBA HR colleges in Kolkata, which equip students with the necessary skills to excel in talent management, organizational development, and employee relations. One of the top benefits for marketing professionals is that there is no dearth of top companies that hire people with the right skill sets.
Here is a list of the top benefits of doing an MBA or PGDM in marketing:
Popular Demand
The marketing department is the soul of an organization. It is the department that makes a brand visible amid heavy competition and helps uphold it. Hence, marketing professionals are always in demand and expected to rise in the future. Also, thanks to technological advancements companies nowadays value people with special skills in the field, such as digital marketing, content marketing, social media marketing, etc.
Better Job Scopes
Since the demand for marketing professionals is on the rise, the job market is ever flourishing for them. If an MBA or PGDM in Marketing is done from a reputed business school, graduates can get jobs in companies in diverse industries including banking, FMCG, e-commerce, entertainment, healthcare, technology, etc.
High Paying Jobs
The starting salary for marketing professionals in India is around Rs 8 LPA, which can rise to (and exceed) Rs 20-25 LPA.
Skill Development
Regardless of which marketing course one does, they have the opportunity to develop a wide range of skills, including both hard and soft skills. The course of study traditionally equips students with a solid foundation in concepts for marketing as well as interpersonal skills like communication, managing a brand, collaboration, and bargaining, and others. All of these skills are extremely valuable for anyone trying to grow their career in this field.
Work in Diverse Sectors
Working as a marketing professional means not sticking to a specific sector forever. The need for these specialists is always high, which makes it convenient for marketing graduates to find their dream jobs in almost every sector.
Networking Opportunities
One of the core reasons for pursuing a postgraduate programme in marketing is that it assists in establishing a strong network of industry experts and alumni. Navigating the corporate world becomes seamless if one has the right people within their contact list. Professional networking can prove highly beneficial in not only navigating the corporate world effectively but also in offering guidance on how to succeed in the marketing profession.
To reap the most benefits of a postgraduate management programme in Marketing choosing the right type of college is crucial. It is essential to select a college that blends theoretical knowledge with practical exposure. Expanding this concept, the following section has focused on Globsyn Business School, Kolkata, one of the top colleges offering courses in PGDM courses along with an MBA (Global) course.
Best Private MBA Colleges in Kolkata – What Sets GBS Apart?
Kolkata is home to some of the top MBA colleges, both government and private with long legacies. When we are talking about private institutions offering postgraduate management courses, we cannot skip one name that has made its mark in educational realism with its 23 years of legacy – Globsyn Business School or GBS. GBS is considered India’s first “Corporate Business School” and has made its name among the best private MBA colleges in Kolkata.
Although the institution does not offer an MBA in marketing, it offers an AICTE-approved PGDM programme with a specialization in Marketing (along with four other subjects- Finance, HR, Operations Management, and Information Systems).
Several factors set GBS apart from its competitors. The following are some of those factors:
AICTE-Approved Programme
GBS offers an AICTE-approved PGDM programme with a specialization in five core subjects- Marketing, Finance, HR, Operations Management, and Information Systems. Students can choose any of the specializations that suit their interests.
Ranking and Awards
With a legacy of 23 years, GBS has several accolades and awards in its kitty. Recently, GBS has been recognized as the ‘Benchmark for Higher Education in Eastern India’ by the Indian Institutional Ranking Framework (IIRF) at the IIRF Education IMPACT Award. Also, the B-School has been recognized as the ‘Institute of the Year – East‘ by ASSOCHAM at the 16th International Education Leadership & Skill Development Summit. Apart from this, GBS has also been ranked 31st among the top 100+ selected MBA colleges in India (Private), as per IIRF.
Infrastructure
Spread across an 8-acre lush green campus at Amtala, Globsyn Business School (GBS) offers a world-class learning environment with world-class infrastructure including hybrid classrooms, a well-stocked library, Sukamal Dasgupta Universal Human Values Center (UHVC), study hubs, an open cafeteria, sports facilities, etc. At GBS, education goes beyond academics – fostering intellectual discovery and critical thinking, making it a truly life-changing experience for every student!
Experiential Learning
GBS places a high focus on experiential learning, which provides students with multiple opportunities to participate in an array of practical activities like industry visits, boardroom simulations, corporate connect, etc. In line with them, GBS offers a mandatory Summer Internship Program (SIP) to all second-semester students. These activities encourage experiential learning by allowing students to apply lessons learned in class in real-life business settings.
Beyond Education Activities
GBS is driven by the philosophy of its founder, Mr. Bikram Dasgupta- “Ordinary people can do extraordinary things.” To realize this vision, the institution focuses on developing future leaders who have an elevated EQ factor. GBS instills key traits, such as compassion, empathy, diligence, and the ability to understand, harness, and channel their emotions effectively, in students through its Beyond Education initiatives, which include Care for Society activities under KYLF (Kalyani Youth Leadership Forum), Serendipity- a ‘live project’ for students, and EMBRYON- Entrepreneurship Cell of GBS.
Placements
GBS has been offering optimum placements since its inception. Its extensive network of 360+ corporate partners worldwide facilitates placements in coveted positions for its students. Each year, during placement season, GBS, one of the top MBA in marketing colleges in Kolkata, welcomes over 100 renowned companies, including the Big Four, who offer students excellent job prospects and competitive pay packages. This was reflected in the 2024 placement event, where 100+ organizations participated, extending over 1,000 job offers.
MBA in Marketing at Globsyn Business School
Globsyn Business School offers a dynamic PGDM programme with a specialization in Marketing designed to equip students with industry-relevant knowledge and skills related to the field. The curriculum harmoniously blends theoretical lessons with practical applications, ensuring that future leaders are well-prepared for the ever-dynamic corporate landscape.
The PGDM in Marketing offers the following areas of study:
- Industrial Marketing
- International Marketing
- Marketing for Non-profit organizations
- Relationship Marketing
- Rural Marketing
- Social and Environmental Marketing
- Strategic Product & Project Pricing
- Consumer Behaviour, etc.
While preparing the curriculum, three top things are taken into consideration:
- Industry Relevance: The curriculum is regularly updated to match the changing industry trends and reflect the latest industry demands.
- Experiential Learning: Students are engaged in simulations, internships, and industry visit programs, among other activities, where they can use their knowledge in real-life settings.
- Networking Scopes: Various practical exposures offer students to interact with top industry professionals and corporate leaders and foster professional networks.
The PGDM in Marketing programme at Globsyn Business School equips students with the skills to become industry-ready marketing professionals by fusing cutting-edge marketing theories with practical implementations.
Admission Process for MBA in Marketing at GBS
Below are the details regarding the admission process for PGDM in Marketing in GBS:
Eligibility
- A Bachelor’s degree (10+2+3) or equivalent from a recognized college or university with a minimum of 50% in aggregate.
- Applicants must also meet the qualifying score of a minimum 50% Cut-off (Percentile) in at least one of these entrance exams: CAT/MAT/CMAT/XAT/ATMA.
- Admission to the PGDM programme at Globsyn Business School is based on the scores achieved in the entrance exam, followed by Globsyn Admission Test (GAT), Group Discussion (GD), and Personal Interview (PI).
- Candidates in their final year of a Bachelor’s degree or its equivalent may also apply, provided they can submit evidence of meeting the minimum eligibility requirements by the set deadline.
Application Process
Globsyn Business School offers both online and offline modes of application.
Following the five easy steps to GBS online:
- Complete the application form at https://admissions.globsyn.edu.in
- Verify the email address provided during registration
- Fill out the online application form
- Pay the required application fees
- Submit your application
Conclusion: Choosing the Right MBA in Marketing College in Kolkata
Globsyn Business School, counted among the top MBA in marketing colleges in Kolkata, invites students from diverse backgrounds to apply for its PGDM programme in Marketing. As one of the most prestigious and sought-after institutions in Eastern India, GBS offers a marketing curriculum designed to equip students with the expertise needed to excel in the industry. The curriculum develops the practical skills necessary for success in the workplace in addition to offering a solid academic basis in global business and management. Don’t miss this chance – apply now to start a life-changing journey!