Category: Blog

Green entrepreneurship: A Path towards Sustainable Development

Small and medium-sized enterprises (SMEs) are the backbone of most of the country’s economies by contributing extensively to GDP growth and providing high levels of employment. Successful enterprises are often driven by dedicated and passionate entrepreneurs who identify, construct and seize chances to capitalize them through business. Hence, entrepreneurship effects in innovation along with social […]

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Management DNA

Top Management DNA

Only seven of the first 50 Indian business families of 1947 were in business by the turn of this century, and 32 of the country’s largest business families of 1969 are no longer among the top 50 today. Why do some companies succeed while most atrophy, especially when market conditions change? The lesson is quite […]

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A GBS Experience through Global Immersion Program (Part 1)

Recently a group of GBS students, pursuing Global MBA – International Business, visited Malaysia as a part of their Global Immersion Program. This will be a series about their various learning experiences, industry visits and exposure to a global corporate environment, maybe for the first time. The following is an account in the words of […]

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Tips to chase-away those Pre-CAT Blues

CAT (Common Admission Test) is one of the toughest competitive exams in India, which is going to be conducted this year on November 24. This exam not just tests your intellect but your ability to manage your time, speed and accuracy, along with concentration and presence of mind during the exam. Clearing this exam successfully […]

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Role of Simulation in Management Education

Simulation is an imitation of certain operations of a system. In the modern era, simulation is widely used in the field of education. Earlier this approach was used in military and aviation industries to maximize safety during the training, while minimising the risk. Later it was adopted in several other fields, like education – especially, […]

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The Cost of Commuting to Work

In today’s high paced world, the aspect of commuting plays a very important role in job searches and career selections. The time taken and the money involved in commuting to work, plays a significant role in deciding whether a job is desirable or not. Many people while looking to buy a house prefers to live […]

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The Blue Ocean Strategy – Venturing into Virgin Markets

Over years companies have taken bold strategic moves to dwell into the market, create uncontested market space and make the competition irrelevant. How do they do it? What strategy do they adopt? Consider the remarkable strategic moves made by two corporate giants: 1) Ford Motor Co. In the 18th Century, the automobile industry was in […]

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Management Function & Organizational Behaviour – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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Durga Puja – A Management Case Study

Durga Puja, the mother of all socio-cultural festivals, commemorates the homecoming of goddess Durga. Closest to the hearts of every Bengali household, the festival embellishes religiosity, spirituality and emotions. However, the festival not only blends the essence of religion and spiritualism in the air, but it also amalgamates huge marketing opportunities and branding strategies of […]

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IT for Managers – Corporate Connect

As India’s first ‘Corporate B-School’, Globsyn Business School (GBS) designed ‘Corporate Connect’ as one of the cornerstones of its academic delivery system, which exposes the students to the nuances of the corporate world and makes them industry-relevant managers. With this vision to build a globally networked, corporate savvy, research driven management education system, GBS over […]

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