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Revamp your Start-up Idea with Innovation “Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” - William G. Pollard (Physicist and Episcopal priest) A successful start-up idea seeks immense hard work, profound dedication and a lot of perseverance and diligence. However, ticking all these checkboxes is sometimes not enough to give a start-up the right amount of fuel for a successful take-off. For a start-up to run successfully, you need to think unconventionally with a lot of novelty and nurture creative ideas. And this influx of creative and new ideas is known as Innovation. In today’s market, nothing gets imitated better than a profitable idea! Your start-up might stand upon a creative concept, but it might be possible that the idea you have put in your start-up have already been inculcated by someone else in their venture. So, how do you stand out from others? How can you carve a unique identity and revamp your start-up with the concept of innovation in this huge cluttered market? The simple answer to these questions is: Be Innovative! Introducing a new product or adding a little twist in the promotional activities or strategizing with out-of-the-box ideas can also contribute to the exclusivity quotient of your business. However, innovation is also not just about introducing new ideas or products/services into your business, but modifying existing models for better results. For instance, if we take a closer look into MNCs like Amazon or Facebook, they frequently implement changes and give their business models a make-over. Corporate innovation has a wide array of benefits. You can witness increased revenue, amplified brand visibility, better customer satisfaction, enhanced employee retention, rapid market penetration and few other things when you apply innovation in your business. However, without the innovative ideas, all these benefits are of no use. Globsyn Business School has its own entrepreneurship cell – Embryon – that motivates students to use their theoretical knowledge, thoughts and imagination in formulating innovative feasible business plans during their course of study, through events like EntreArena and Funnovation among others. Startup Café, an extension of Embryon, has been setup as an incubation centre to provide the young entrepreneurs of Globsyn with a new-age working environment. Let us have a look at some of the innovative ideas taught at Embryon, which can be applied to a business venture: Compete with agile Start-up Methodologies All businesses experience rainy days and rough patches. However during that time, instead of losing hope, it is important to take stock of the situation, come up with effective methodologies and inculcate efficient strategies for potential unexplored and virgin terrains. Catch up with Technological Advances In today’s world of modernization and digitization, it is good to be technologically advanced. You can improve your connectivity by using IoT and Big Data. Along with it, you can introduce cloud computing to your business as well as you can directly get connected with your customers on social media and other mobile applications.

When we hear about Field Trips, nostalgia hits us and makes us remember our school days when all of us were taken on trips to museums or parks. Field trips were just like another picnic for school kids. However, now when we are grown-ups and standing on the verge of starting our professional careers, field trips are no more a picnic. Instead, it has become FIELD (Field Immersion Experiences for Leadership Development) Trip, a term coined by Harvard Business School, which proposes to teach the students the difference between knowing and doing. It enables the young managers to learn how to work as a team, solve real-life business and apply theoretical knowledge into practice. For management students, field trips are not just a chance to escape the confines of the classroom, but a first-hand practical experience of the concepts that they have learned in the classroom throughout the curriculum. Globsyn Business School (GBS) has always included field trips, commonly called ‘industry visits’ in their curriculum, as it helps students to step out of the boundaries of traditional pedagogic methods and put into practice experiential learning.. Recently, students of GBS have taken field trips to live sites like Hindustan National Glass; National Stock Exchange; TSPDL, Jamshedpur amongst others to get a slice of real-life action that happens in the corporate scenarios. Let us have a look at some of the key takeaways; management students may get from field trips: Teaches Learning by Doing: When the knowledge imparted in the classroom is followed up by a field trip, it helps in better understanding of the concepts taught, as it results in more effective learning. In the present day scenario, there lies a chasm between the knowledge imparted in a classroom and the requirements of the corporate world. B-Schools, today, have realised the importance of bridging this gap, and introduction of field trips in the curriculum is a positive step in this direction as this can help bridge the gap between knowing and doing. It teaches them how to be a professional and how to work professionally. Moreover, it helps them to understand the connection between the concepts taught in the classroom and how to apply them in reality. Puts Theory into Practice: When the students go on a field trip, they get the opportunity to work on a live project. While putting theory into practice for the first time, students get to learn all the challenges related to application of a theory. In this context MacCormack, an MBA-graduate from Harvard Business School said, “Being there on the ground and observing yourself is different from learning something in a report from afar.” Working ‘live’ during the field trip makes the students understand the challenges poised in any decision-making process. Field trips help students reflect on the lessons they have learned in the classroom and take well-judged practical decisions based upon those lessons. It helps them to adapt, comprehend and finally react to what they have learned. Teaches the Power of Teamwork: While on a field

A picture is worth a thousand words – and an 'Emoji' can save you that many letters. It is interesting to see how communication has evolved over time, and how funny and interactive pictures can fluently express human emotions without the use of letters. Emojis are cute. It is easy to think they are just for teenagers whose phones are permanently glued to their hands. But, as ever with the humble emoji, there is so much more beneath the surface  –  in form, function, history, and future. They are based on symbols from Japanese comics and express emotions through digital communication. The idea is to provide a reaction when emailing, texting or messaging someone who is unable to see your body language. It is difficult to imagine a world without the usage of emojis, whether it's decoding what they really mean, waiting for the new set to arrive, or thinking of ones that should exist. In today’s communication landscape, emojis allow people to visually express themselves and convey emotions that might be difficult to deliver through words alone. Many companies use them in creative ways to boost their brands online and connect with target audiences. But although emojis might be appropriate at a particular moment, they don't always work as intended. Individuals bring their own personal experiences when interpreting an emoji, so although you might use one with streaming tears after something you found incredibly funny, someone else might wonder why you are upset. Therefore, emojis can get lost in translation causing disconnect and confusion between correspondents. Words have consequences. So do the symbols that stand for them. Professionalism is not the real issue, since many companies, teams, and industries have varying ideas of professionalism. Communication always evolves, and unless an individual belong to an organisation that still think contractions are going to destroy language and the world as we know it, he is probably already using emojis at his workplace. A person may think that winky faces, heart eyes and blowing kisses are fun way to express his appreciation, but when sent to his team, these seemingly harmless emojis run the risk of being construed as 'evidence' of sexual harassment. Emojis allow for open interpretation which is one of the major factors of misrepresentation of one’s behaviour and intentions. Even the skin tone selected could be perceived as racist or ethnic misappropriation. Some past cases and life experiences in an organisation favouring the usage of emojis have faced these tough challenges. Each new emoji carries as much risk of sending unintended messages as rewards. So just remember that each time you sent an emoji, you are potentially playing with danger. Give your emotions a right face Of course there are some pros and cons to using emojis in an office setting. Therefore picking a right face is the most important aspect for this mode of communication to work. For example, an employee should never respond to his boss’ request with a 'pile of poop' icon. But smiley faces and thumbs up are generally good positive

“One individual may die for an idea; but that idea will, after his death, incarnate itself in a thousand lives. That is how the wheel of evolution moves on and the ideas and dreams of one nation are bequeathed to the next." - Netaji Subhash Chandra Bose Netaji Subhash Chandra Bose believed that the love his generation had for the country and sacrifices of the freedom fighters for their motherland, will evolve in the minds of the generations to come. However, as per the thoughts of the older generation, does the new generation meet their expectations? Does the new generation, while bringing change in the society, remember the sacrifices of the freedom fighters? Do they think of the country's welfare, or they only think of their own welfare? Is the passion of patriotism stirred only when our 'Men in Blue' plays Pakistan on the 22-yard pitch? These are countless questions, which seek answers. At midnight on August 15, 1947, India made her 'Tryst with Destiny'. We, the people of India, won independence from 200+ years of British regime. Millions of people fought for the country and sacrificed their lives in order to make their motherland and countrymen free from the slavery of the Britishers. The youth of that generation were determined to wake up to an independent India, and lived to realise this dream. Their love for the country had no boundaries, and they wanted the future generations to imbibe this feeling of patriotism.  However, today in the minds of the ‘hashtag’ generation, is Independence Day only associated with the hoisting of the Tricolor, re-runs of sappy Bollywood patriotic blockbusters and their forefathers' stories of the struggle for independence. Unfortunately, for this generation, which has only heard or read tales about the freedom struggles of 1947, Independence Day often passes as just another holiday when they can sleep late or catch up with the latest series on Netflix. Having said that, it is the voice of young India that has started to awaken to the atrocities against women and children, in support of the LGBTQ community, in protest against various types of discriminations, corruptions and extremisms – political, social, religious or economic. They might seem distant or nonchalant, but the new generation are carving their own path for the country's welfare. They have understood that patriotism not just mean fighting for their motherland, but also to contribute to her welfare and growth.  Today, India, with a youth voice that constitutes 50 per cent of India's billion plus population, has indeed a lot of scope to see young people excel as nation builders, as corporate stalwarts or  entrepreneur geniuses. With leading management and technology institutions, acting as cells for innovation and incubators of young managers, the young minds of India in no matter of time will surpass the boundaries of economic challenges, bureaucratic red-taperies, poverty bottlenecks, fanatical extremisms, political & social setbacks, and other such deterrents.  These are the Indians of the 21st Century, who after 72 years of Independence, will still have the zeal to make India

Hello Readers, I’m Minal Khetan, pursuing Post Graduate Diploma in International Business and Marketing from Globsyn Business School. In this blog, I would like to share my experience at the '8th Tata Social Enterprise Challenge Launch Event & Thinking Social Seminar', an event organized by Tata Social Enterprise Challenge in collaboration with IIM, Calcutta. I am overwhelmed that I, along with 11 other students of Globsyn Business School, received the opportunity to attend the 2.5-hour seminar. The seminar helped us to understand the functionality and nuances of a social enterprise as well as helped us in getting insights into the world of entrepreneurship. The engagement discussed various topics, which was commenced as follows: Inaugural Address Address on Social Entrepreneurship and TSEC TSEC Contest Launch Address by Chief Guest Panel Discussion on Social Entrepreneurship The panel discussion on 'Social Entrepreneurship' helped me to understand that the reason for the existence of a business is to serve the community. The eminent panelists explained to us that serving the community is an action that benefits others. Further, I got to learn that with the birth of a social enterprise, an individual becomes responsible to deploy resources in an industry to make it self-sustainable. Moreover, the event also helped me to understand the importance of funding prospects, data recording, good team, the role of an influential leader and the need for planning of backups. While witnessing the manner in which the veterans explained the topics, I felt motivated. I learned that we should not be afraid of failures before starting a venture, instead, we should invest a minimum of 3 years in a Start-Up. Among all the speakers, I liked the way one of the speakers mentioned that in the journey of fulfilling our dreams, we have to take chances, we have to stay determined and should not leave any of the stones unturned. He projected the proposition that an entrepreneur should leave a mark behind in the world and there should be an existence of an idea which one must live for. The Thinking Social Seminar was a great platform and served as an instrument in understanding the key points and challenges one faces before and while setting up a new venture. It was a great experience that addressed important issues concerning ideation, funds, and implementation. The seminar encouraged all the Globsyn students to join a forum that enables individuals to talk about social responsibility towards rising and existing social problems and means to solve them in a sustainable manner.

Campus and Corporate are two different realms, which operate on different platforms with different purposes and ideologies. However, due to these dynamic times, there is a need that these two different worlds come together under one umbrella to address and tackle some real-world issues and challenges. In India and in most of the countries, a large category of the population are not getting jobs and this is indeed a grave problem as it directly affects the economy of a particular country on social conditions. Although millions of youngsters are getting trained by educational institutions, yet corporate often complains that there are fewer students who are industry-ready or job-ready or they are not getting the exact skill or talent that is required in a candidate for a job. In order to increase manpower resource, corporates have started to lower their recruiting standards and they have also started to train the candidates to make them productive. However, the problem arises when these arrangements cannot last for long, as it affects the organisation's productivity. So, to answer the question 'where are we going wrong and what are the measures to tackle this challenge', Globsyn Business School organized Human Capital Conclave in collaboration with National HRD Network (Kolkata Chapter), with the theme, 'Bridging the Gap between Campus and Corporate'. Some of the views and ideas shared at this event were: Emerging Edge Skills – In the next 5 years The motive of this session was to inform students about the type of skills they should learn, and the type of skills that will help make them scale the corporate world. According to Sushmita Chowdhury, HR Specialist,  Richard Design Services India Pvt. Ltd., “Students should focus on their personal traits and make themselves 'culturally fit' because, in this fast-moving economy, not only should we take care of technical requirements, but taking care of 'cultural reliability' is also necessary, and this requires some attributes like Self-Management, Communication and Collaboration.” Let us delve into these emerging skills and discuss them briefly. Self-Management: Students should know how to manage themselves because the first thing corporates notice, is to look into an applicant’s personality. Communication: Students should work on their communication skills as it plays a very important role in developing interpersonal as well as leadership skills. Collaboration: Students should learn how to be a team player. Wherever required, they should share their ideas and should help when someone is stuck in a difficult situation. Moreover, students should also be innovative, they should be a critical thinker, active learner and should have the ability to build relationships. In the words of Ananda Dutta, Asst. Manager - HR, Shrachi Group, “There is a dearth of creativity in people nowadays. We are developing various technologies around us but we need to brush up our creative skills as well. We should focus on originality because, in a competitive market, a lot of things come and go, but we should maintain originality and creativity. Moreover, students should have the clarity of thought – they should know who they

In today’s world, students have a plethora of career options to choose from after their graduation and it is nowhere easy to decide which career field is best for them. Pursuing an MBA can be the right choice for students because not only it is an advanced qualification that has international recognition, but it also provides a wealth of benefits to the students, which include higher income, managerial position, development of a varied network base and also inculcation of entrepreneurial abilities. However, all these will be fulfilled only when you have studied MBA from a renowned and validated business school. Let us discuss the benefits of pursuing an MBA in an elaborate way. Provides High Salary Let us face facts. This is the first and foremost reason why students go for an MBA degree. And, it is true that an MBA degree helps deserving young managers bag loftier compensation packages. Whether you are working in a public sector or private sector, you will be compensated much higher than an employee who has an ‘ordinary’ graduation degree. Increases Better Career Opportunities With an MBA program, the prospects of career opportunities increase. You get a diverse platform to expand yourself as it includes areas like Finance, Statistics, Economics, Human Resource, Technology and Information Systems, among others. All these areas make an MBA graduate eligible to pursue a career in business as well as the public sector. Develops Professional Network Base Along with various career opportunities, pursuing MBA also helps students to develop a good networking base. Business Schools all over the world organize numerous programs that help MBA graduates to meet several people, which include recruiters, alumni, new entrepreneurs, renowned businessmen, future managers and executives, and your fellow classmates who are ambitious enough to motivate you. Helps in becoming a Successful Entrepreneur An MBA degree provide students with essential knowledge on various subjects such as business management, financial handling, planning, etc., which help them to become successful entrepreneurs. Acquiring this knowledge helps you to manage your business effectively and efficiently while helping you to contribute to the economic development of your country. Provides Worldwide Recognition of its Credentials As already discussed earlier, an MBA degree is a highly recognized qualification in the global corporate world. With this degree, a candidate can achieve chief managerial roles within an organization along with the certification in all known core areas. Moreover, an MBA degree is highly compatible with almost every other degree, and that makes it a priority rather than an optional career for you. Develops Profound Knowledge An MBA degree help students to acquire an in-depth knowledge of the business realm, including ways to take  sensible and balanced business decisions. It lets you understand your business instead of pondering over the consequences about how to tackle business problems. Enriches Communication Skills After enrolling into an MBA program, students are taught about various communication skills that are needed to be successful in the corporate world. These skills teach you the skills of communicating, speaking distinctively, interacting and cooperating with others, using language accurately, adding meaning to your vocabulary, and developing effective and operational

Internships are career building opportunities that a student gets while studying management education. And it becomes even more valuable if we do it from a start-up. Start-ups give opportunity to be yourself and learn from scratch. My name is  Jayasree Rakshit, doing MBA from Globsyn Business School, Kolkata, and I went through a life changing experience in one such start-up. My SIP experience at GetMyUni Education Services Pvt. Ltd. began as an intern in the inside sales team, at the end of April, 2019. GetMyUni is the first social college search platform which helps young aspirants make right education choices via student reviews and insights. They also enable them to get valuable industry experience via student challenges on skill-based hiring platform. Over the past weeks I have met many amazing individuals and have learned about the nuances of sales. These two factors have been the highlights of my summer internship. As a member of the inside sales team, I relish the camaraderie I shared with my seniors and peers. I would have never imagined how tight-knit my team has become with all our inside-jokes and hilarious stories. Working with my team has made work fun and productive. Some of the best memories are created when we share meals together, attend meetings, call prospects, as well as laugh at each others' mistakes and quirks. My GetMyUni internship has been full of fun, yet I have had learning opportunities every single day. In the last two months, I have worked on numerous sales campaigns. As an intern we make verbal interaction and call students to counsel them in regards to college so as to generate leads. Counselling involves helping the young students take the right direction towards their dream career by providing them with details of different colleges, sources, scholarship opportunities, course structure and fees. These details give them the right direction towards their prospective career. I also attended various training classes on digital marketing, Google ads, Google Sheet, Excel, Push and Pull Marketing strategies, and the correct way to pitch for services. My summer internship at GetMyUni has been an experiment of sorts as my job responsibilities included running various job searches for career interests and consulting the best career choices. Being a sales intern was enlightening because it is rewarding to learn about various offerings and developing a deeper understanding of an industry of which I previously had very little knowledge. This internship has helped me develop my soft skills and helped diversify my experience. It is very fulfilling knowing that I, being a student myself, have spent my summer doing something that has a positive impact on students’ academic successes. Everyone at GetMyUni were extremely helpful and supportive regarding any confusions I had and have always helped me whenever I needed their support throughout my internship, especially the Operation Team. I learned how to work with a team in a corporate environment, and the lessons learnt shall benefit me tremendously in the future, both in college and professionally. Overall, I had a great experience as

Young minds from multiple states will soon be thronging the corridors of Globsyn Business School (GBS) with dreams in their eyes in search of a corporate career. Coming from diverse backgrounds, these students will enter the gates of the School as strangers, but after two years, will unitedly walk out not just as proud GBS alumni but as friends for life. With the new academic session just around the corner, we thought of taking this platform to highlight some of the little joys that unity in diversity brings. ‘Unity in Diversity’ is the proverb we have heard a lot about. When we talk about diversity, we do not just talk about race and gender. We talk about a group of people coming together from various social stratas with different cultures, languages, experiences and educational backgrounds, involving in robust debates with differing opinions that has a propensity to spark innovative ideas in the students’ minds. Irrespective of the fact that whether the innovation is applied to management or product, if every person in the group thinks about the problem differently, it tends that they come up with a different conclusion. And that’s because each one of them come from an extremely different area and a different belief system. However, this does not happen when every person in the group is from the same background and the probability is that the conclusion will tend to be the same. To get a better understanding on why diversity matters so much in business schools and how it benefits the students in their professional life, let us go through the following points: Diversity helps students to succeed in their future career. It teaches students to develop kindliness, understandability and sensitivity to human differences. Thus, leading to successful performances in today’s diverse personnel. Diversity grooms students to work in the global society. If you have been admitted into a business school, it means you are already on the threshold of a professional life. And a professional life is diverse in itself because whether it is your employers, co-workers, customers, or clients, everyone comes from different backgrounds. A business school with a diverse student community will definitely help a young manager to survive in the global corporate market. Diversity expands sophistication and worldliness while augmenting social expansion. Somewhere and at some point in time, you will face segregation or antipathy from another group of people. But a business school with a diverse background can always enrich your mind and expand your social circle by giving you the opportunity to interact with diverse people. Diversity helps increase the students’ knowledge-base. Interacting with those who are different from us enriches our knowledge about other people, and this results in creating a strong knowledge base about the world. Diversity promotes creative and innovative thinking. Diversity helps you to think out of the box. It helps you to see the problems from multiple perspectives and let you solve it with innovative techniques. Diversity helps in self-cognizance. Learning from people who belong to different backgrounds and

My name is Chandni Sharma and I’m pursuing my PGDM from Globsyn Business School (GBS). As an integral part of our curriculum, a 10-12 weeks SIP opportunity is extended to all first-year students of the school, which allows us to apply our knowledge, and improve our interpersonal skills, whilst working with various national and multinational organizations across multiple sectors in the real world. My internship experience with Karvy Stock Broking Limited as a Finance Intern has been an eye opening opportunity. Till now I have been exposed to several different departments involving various aspects of finance allowing me to experience working on a variety of tasks. The projects I have been given have allowed me to apply my theoretical knowledge to practical experiences, as well provided me with the opportunity to learn several new skills that I was not exposed to previously. During my SIP at Karvy, I learned countless things about how business work, about day-to-day proceedings in an office and about corporate life in general. I performed several important tasks specific to my interest in the Risk Management field, including training on products and essentials of capital market, equity markets, investment and trading Pitching to clients and learning from the experience on sales presentation. Karvy has not only given me the tools to be a successful professional, but also gave me these tools in a laid-back, fun environment in which everyone genuinely enjoys working. I have also learned how to meet with potential customers explain them the benefits, services and options available in stock market, close a sales call and gain real perspective. They have assigned me tasks which include doing an awareness programme for companies and housing society so that people can invest, earn and learn about stock market. I would highly recommend this experience to anyone pursuing a career in the field of Finance, as at Karvy there is something for everyone. I would also like to thank Globsyn Business School for giving me such a wonderful experience. Chandni Sharma PGDM Batch-08, Globsyn Business School   If you have enjoyed reading this blog, then you will like reading Globsyn Business School’s student, Shagufta Farheen's  (PGDM Batch – 8) blog: Summer Internship Program at Kellogg's