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Consumerism is a shame of Marketing

Consumerism is a shame of Marketing

The consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent years than ever before. All over the world, the consumers are organizing themselves for the protection of their interests. The right to consumers to be protected for their interest in the market place is called ‘Consumerism’. It is a consumer movement against poor and fraudulent practices of marketers.

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Organizational Culture and Climate

Organizational Culture and Climate

Culture consists of a set of values and beliefs which helps to reinforce work groups and communities. It applies to individuals, teams and organisations. The more the culture of one is in sync with the culture of the other, it can result in harmony, smooth sailing and protracted relationships. The reverse is also true, in that, if cultures of the two substantially differ, it can also result in bickering and severance. Therefore, it is essential to study the ingredients of Culture.

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