Blogs

Understanding the Brand Battlefield

Brand-fight is never a new phenomenon in the civilization of branding. From the time multiple brands existed in a single category, there have been tensions and palpitations as to who will take over the other or at least edge over the other. It is simply analogous to a car race. The fight for which car will speed over the other and by how much distance is, is akin to in the branding context, how brands will edge over the other brands in the same category and by what percentage of market share.

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Blood Donation Camp at Globsyn Business School

With the ethos of ‘Care for Society’ firmly embedded in its philosophy, student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of Globsyn Business School (GBS), organized a Blood Donation Camp in collaboration with Saroj Gupta Cancer Centre and Research Institute.

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Celebrating Independence Day with the Visually Impaired

Globsyn Business School (GBS) celebrated India’s 76th Independence Day with the visually impaired students of Calcutta Blind School. Student volunteers of Kalyani Youth Leadership Forum (KYLF), a Beyond Education initiative of GBS, put up a cultural performance called ‘Azaadi Ki Udaan’ as a part of ‘Care for Society’ project, through which they tried to capture the ethos of independence while building a connection with the indomitable souls.

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A Moment to Cherish – Mango Magic 2022

The day started with a clear blue sky and bright sunshine, but since it is the Monsoon season, stray rainfall in bits and spurts are a given. However, through the rain and sun, my classmates and I with the support and guidance of some of our faculty, enthusiastically took part in the ‘Mango Magic’ – a ‘Joy of Giving’ project of Kalyani Youth Leadership Forum, a Beyond Education initiative of Globsyn Business School. Through this initiative, every year, students of GBS distribute mangoes to the underprivileged street-children, and educate them about the benefits of staying healthy.

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Real-life Exposure redefining Educational Norms

Real-life Exposure redefining Educational Norms

Teaching and learning experiences that take place outside the confines of classroom walls have been gaining importance over time. The academic world has required students to put into practice their classroom learning in the real world, and theorize knowledge beyond education activities. This student-centric learning experience has enhanced learning and fostered personal and social development […]

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