Editor’s Note
Prof. (Dr.) Payel Chaudhuri, teaches Marketing at Globsyn Business School – which has always been considered to be one of the best b schools in Kolkata. Dr. Chaudhuri has a total of around 10 years of experience in industry and academia. Her teaching interests lie in Marketing Management, Consumer Behaviour, Product & Brand Management, Advertising, Digital Marketing, and Services Marketing. She has published her work in ABDC-listed journals as well as UGC Care-listed Journals. Also, Dr. Chaudhuri has participated in several international/ national conferences/ seminars. One of her research papers has been awarded the ‘Best Paper Award’ at the International Conference on Business Management organized by Tripura University (A Central University). She has also been actively involved in guiding students in internship, dissertation, and student-driven activities.
Have you ever paused to consider the invisible architecture behind your daily routine? From the facial recognition that unlocks your smartphone to the predictive algorithms guiding your morning commute, Artificial Intelligence (AI) has transitioned from a futuristic concept into a constant, quiet companion. However, for the modern professional, AI is far more than a source of personal convenience; it represents a fundamental shift in how global commerce creates value. Whether it is an online store anticipating your next purchase or an email filter identifying sophisticated spam, these everyday interactions are merely the surface of a deep technological integration that is redefining the modern workplace.
It is crucial, however, to recognize that the rise of AI does not mark the sunset of human intellect; rather, it demands a sharper, more creative version of it. The relationship between Artificial Intelligence (AI) and human intelligence is symbiotic, not competitive. While AI excels at processing vast datasets, identifying trends, and automating routine logic, it lacks the essential human capacity for nuance, ethical discernment, and creative intuition. AI provides the “what” (the data, the speed, and the efficiency) but the human professional provides the “why” (the strategic framing, the contextual judgment), and the imaginative leaps required to solve novel problems.
To understand this symbiosis in business decision-making, we must recognize a clear dichotomy in how these two forces operate across different sectors:
- The AI-Driven Solution (The Scientific Foundation): This engine is best utilized for high-velocity data processing and objective forecasting.
- Example: In Supply Chain Management, AI can analyze weather patterns, port congestion, and historical sales to predict a stock shortage three weeks in advance. It offers a precise, data-backed warning that no human could calculate manually.
- Example: In Digital Marketing, AI can run thousands of A/B tests simultaneously to determine which specific shade of blue on a “Buy Now” button yields a 0.5% higher conversion rate.
- The Human-Driven Solution (The Artistic Direction): This engine is essential for contextual strategy, ethical navigation, and “out-of-the-box” innovation.
- Example: While AI identifies the supply chain shortage, the Manager must decide whether to pay for expensive air freight or pivot to a local, sustainable supplier to bolster the brand’s “green” reputation – a decision involving brand values and long-term partnership building.
- Example: While AI optimizes a button color, the Creative Director must imagine a disruptive campaign theme that resonates with current social sentiments, something an algorithm trained only on past data cannot conceive.
In the corporate world, this transformation is profound. When AI handles the administrative and analytical burden, the professional is freed to focus on high-level strategy. This shift does not render the human element redundant; rather, it elevates the professional’s role from a data processor to a strategic architect who knows exactly which “intelligence” to deploy at the right time.
Consequently, the expectations of the modern corporation have evolved. Organizations are no longer seeking mere technical specialists; they are looking for “AI-literate” managers who understand that technology is a force multiplier for their own ideas. This requires the ability to interpret AI-driven insights while applying a critical, human-centric eye to every outcome. For students, the strategic use of AI – from generative brainstorming in ChatGPT to visual storytelling in Canva – is the key to unlocking superior output. Familiarity with these tools allows a student to work smarter, reclaiming time for the creative thinking that machines simply cannot replicate.
Recognizing this, Globsyn Business School is consciously integrating discussions around digital transformation and technology-enabled decision-making into the core of management education. By encouraging students to explore emerging tools while maintaining a firm grip on their own creative agency, we aim to prepare them for a rapidly evolving business environment. Ultimately, Artificial Intelligence is a present reality. For the management student, mastering the balance between AI efficiency and human ingenuity is the definitive path to becoming a future-ready leader.
Dr. Payel Chaudhuri
Faculty – Marketing
Globsyn Business School